1Bertelsmann FoundationNew ways of transferring knowledge to the library community
New Ways Of Transferring Knowledge To The Library Scene
Internet Librarian International 2002
Christian Hasiewicz
2Bertelsmann FoundationNew ways of transferring knowledge to the library community
Contents of the Presentation
Why and what do libraries have to learn?
The Bertelsmann Foundation: a knowledge catalyst
The international network of public libraries: a knowledge generator
Transfer of knowledge through E-Learning: the „bibweb“ project
3Bertelsmann FoundationNew ways of transferring knowledge to the library community
Constant change - why / what do libraries have to learn?
Mission
from preservers of the collective memory to user-oriented distribution of information
Rolefrom planning and managing physical collections to sifting,
evaluating and navigating knowledge
Competenciesfrom unspecific competencies („everything for everybody“)
to management of information
Servicefrom physical media to a combination of physical and
virtual knowledge, complemented by licenses and access authorizations
4Bertelsmann FoundationNew ways of transferring knowledge to the library community
BertelsmannFoundationThe Bertelsmann Foundation:
a Knowledge Catalyst
Operative Foundation
Identification of international „best practices“
Transfer of knowledge and implementation by means of model projects
5Bertelsmann FoundationNew ways of transferring knowledge to the library community
International Network of P.L.
Bereich Öffentliche Bibliotheken
International Network of Public Libraries
Targets
Model solutions for modern library management
Testing concepts in practice
Methods
Exchange of experience among experts
Collection of international know-how
International research of „best-practices“
Publication of results
Partner
15 library directors of 10 countries
Time period
1996 - 2005
6Bertelsmann FoundationNew ways of transferring knowledge to the library community
International Network of P.L.
Members
.. . . .
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...
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Australia
Canada
Denmark
Finland
France
Germany
Netherlands
New Zealand
Singapore
Sweden
United Kingdom
USA
7Bertelsmann FoundationNew ways of transferring knowledge to the library community
International Network of P.L.
Dissemination of results
Results
Conferencesin respective
countries
EnglishPublication(Internet)
GermanPublication(Internet)
ProfessionalJournals
SpanishPublication
(Fundación B.)
E-Learning
8Bertelsmann FoundationNew ways of transferring knowledge to the library community
Method
Online learning platform with further training options and additional services
Educational reproduction of existing content from the project work of the Bertelsmann Foundation and the work of ekz.bibliotheksservice GmbH
Complement by new contents to be developed
Networking: building a community
bibweb study forumTransfer of knowledge through E -Learning:
the „bibweb“ project
9Bertelsmann FoundationNew ways of transferring knowledge to the library community
bibweb study forumDeficient further training options in libraries
New technical and societal challenges for libraries
Increasing need for continuous and systematic training
Major issues are not addressed, e.g. funding, marketing, planning ...
Limited access to members of staff
80% of public libraries are located in cities with less than 50,000 inhabitants
On average 1.5 full-time employees
Low further training budgets
Background
10Bertelsmann FoundationNew ways of transferring knowledge to the library community
Transfer of know-how through online courses
Further training options for employees in libraries have to be supplemented by important subject matters
Central contact for education and further training of employees in public libraries
Efficient dissemination of expert knowledge (25% of all library employees, 2,500 users)
Access to a high-quality product (on average grade 2.0)
bibweb study forum
Objectives
11Bertelsmann FoundationNew ways of transferring knowledge to the library community
bibweb study forum
First WBT: „Customer focus in libraries“
Basics of customer focus - introduction „How do I get to know my customers?" – Target group
analysis and additional methods „How do we reach out to our customers?" – Communication
and customer loyalty „Which objectives can a library set?" – Development of a
mission statement „Working together towards a joint goal" – Participation of
employees and pressure groups Case study on the subject of customer focus
12Bertelsmann FoundationNew ways of transferring knowledge to the library community
bibweb study forumContent & Inspiration
Research reports from the International Network: Kay Poustie: Strategic management for better customer
services in public libraries Thierry Giappiconi: Adjusting the product – the tools of
marketing at the service of public libraries' objectives and the quality of their services
George D. Kerr: Gaining and retaining customer loyalty June Garcia, Trevor Knight, Sue Sutherland:
Learning from others
http://www.bertelsmann-stiftung.de/inpl
13Bertelsmann FoundationNew ways of transferring knowledge to the library community
bibweb Internet Training
E-learning for librarians: results from the project „bibweb - Internet training“
High acceptance (Rating by users: 2.1)
High degree of satisfaction (91% would do an online course again)
Number of participants exceeded expections (c. 2,770 p.)
Learning success greater than seminar requiring physical attendance (survey diploma thesis)
14Bertelsmann FoundationNew ways of transferring knowledge to the library community
Thank you for your attention !
Bereich Öffentliche Bibliotheken
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