1Bertelsmann FoundationNew ways of transferring knowledge to the library community

New Ways Of Transferring Knowledge To The Library Scene

Internet Librarian International 2002

Christian Hasiewicz

2Bertelsmann FoundationNew ways of transferring knowledge to the library community

Contents of the Presentation

Why and what do libraries have to learn?

The Bertelsmann Foundation: a knowledge catalyst

The international network of public libraries: a knowledge generator

Transfer of knowledge through E-Learning: the „bibweb“ project

3Bertelsmann FoundationNew ways of transferring knowledge to the library community

Constant change - why / what do libraries have to learn?

Mission

from preservers of the collective memory to user-oriented distribution of information

Rolefrom planning and managing physical collections to sifting,

evaluating and navigating knowledge

Competenciesfrom unspecific competencies („everything for everybody“)

to management of information

Servicefrom physical media to a combination of physical and

virtual knowledge, complemented by licenses and access authorizations

4Bertelsmann FoundationNew ways of transferring knowledge to the library community

BertelsmannFoundationThe Bertelsmann Foundation:

a Knowledge Catalyst

Operative Foundation

Identification of international „best practices“

Transfer of knowledge and implementation by means of model projects

5Bertelsmann FoundationNew ways of transferring knowledge to the library community

International Network of P.L.

Bereich Öffentliche Bibliotheken

International Network of Public Libraries

Targets

Model solutions for modern library management

Testing concepts in practice

Methods

Exchange of experience among experts

Collection of international know-how

International research of „best-practices“

Publication of results

Partner

15 library directors of 10 countries

Time period

1996 - 2005

6Bertelsmann FoundationNew ways of transferring knowledge to the library community

International Network of P.L.

Members

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Australia

Canada

Denmark

Finland

France

Germany

Netherlands

New Zealand

Singapore

Sweden

United Kingdom

USA

7Bertelsmann FoundationNew ways of transferring knowledge to the library community

International Network of P.L.

Dissemination of results

Results

Conferencesin respective

countries

EnglishPublication(Internet)

GermanPublication(Internet)

ProfessionalJournals

SpanishPublication

(Fundación B.)

E-Learning

8Bertelsmann FoundationNew ways of transferring knowledge to the library community

Method

Online learning platform with further training options and additional services

Educational reproduction of existing content from the project work of the Bertelsmann Foundation and the work of ekz.bibliotheksservice GmbH

Complement by new contents to be developed

Networking: building a community

bibweb study forumTransfer of knowledge through E -Learning:

the „bibweb“ project

9Bertelsmann FoundationNew ways of transferring knowledge to the library community

bibweb study forumDeficient further training options in libraries

New technical and societal challenges for libraries

Increasing need for continuous and systematic training

Major issues are not addressed, e.g. funding, marketing, planning ...

Limited access to members of staff

80% of public libraries are located in cities with less than 50,000 inhabitants

On average 1.5 full-time employees

Low further training budgets

Background

10Bertelsmann FoundationNew ways of transferring knowledge to the library community

Transfer of know-how through online courses

Further training options for employees in libraries have to be supplemented by important subject matters

Central contact for education and further training of employees in public libraries

Efficient dissemination of expert knowledge (25% of all library employees, 2,500 users)

Access to a high-quality product (on average grade 2.0)

bibweb study forum

Objectives

11Bertelsmann FoundationNew ways of transferring knowledge to the library community

bibweb study forum

First WBT: „Customer focus in libraries“

Basics of customer focus - introduction „How do I get to know my customers?" – Target group

analysis and additional methods „How do we reach out to our customers?" – Communication

and customer loyalty „Which objectives can a library set?" – Development of a

mission statement „Working together towards a joint goal" – Participation of

employees and pressure groups Case study on the subject of customer focus

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bibweb study forumContent & Inspiration

Research reports from the International Network: Kay Poustie: Strategic management for better customer

services in public libraries Thierry Giappiconi: Adjusting the product – the tools of

marketing at the service of public libraries' objectives and the quality of their services

George D. Kerr: Gaining and retaining customer loyalty June Garcia, Trevor Knight, Sue Sutherland:

Learning from others

http://www.bertelsmann-stiftung.de/inpl

13Bertelsmann FoundationNew ways of transferring knowledge to the library community

bibweb Internet Training

E-learning for librarians: results from the project „bibweb - Internet training“

High acceptance (Rating by users: 2.1)

High degree of satisfaction (91% would do an online course again)

Number of participants exceeded expections (c. 2,770 p.)

Learning success greater than seminar requiring physical attendance (survey diploma thesis)

14Bertelsmann FoundationNew ways of transferring knowledge to the library community

Thank you for your attention !

Bereich Öffentliche Bibliotheken