2. -,
2
Average Viewers Age
Share of Female Viewers
Source: GfK, 50K+ markets
3.
7 10.6% , 9.2%
3
,
18+
Source: GfK, 50K+ markets
4.
7 10.6% , 2.2%
4
14-49
Source: GfK, 50K+ markets
5.
7 10.3% , 2.3%
5
18-54
Source: GfK, 50K+ markets
6. , ,
6 , 2
40
10% 2004, 5%-7% 2015
6
?
7. ?
7
8. ,
, , 2012 ,
8
9. 3
Customer Satisfaction
9
Source: Kwendi Impact Studies
10.
10
11. ?
,
Discovery LoveBrand
11
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev,
August 2011
12. ?
, ,
Discovery?
12
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev,
August 2011
13. , , ?
1+1
,
-3
-
13
Source: Kwendi Impact Studies for Media Group Ukraine, Kiev,
Donetsk, Odessa, Lviv, August 2011
14. ?
14
15. ?
15
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev,
August 2011
16. ? ICTV
16
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev,
August 2011
17. ? 1+1
17
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev,
August 2011
18. ?
18
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev,
August 2011
19. ?
19
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev,
August 2011
20. ?
20
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev,
August 2011
21. ?
21
22. ?
22
23. -
23
DIGITAL
24.
, , 3-5
,
- , -
- , ?
24
25. !
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