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2. -,
2
Average Viewers Age
Share of Female Viewers
Source: GfK, 50K+ markets
3.
7 10.6% , 9.2%
3
,
18+
Source: GfK, 50K+ markets
4.
7 10.6% , 2.2%
4

14-49
Source: GfK, 50K+ markets
5.
7 10.3% , 2.3%
5
18-54
Source: GfK, 50K+ markets
6. , ,
6 , 2
40

10% 2004, 5%-7% 2015
6
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7
8. ,
, , 2012 ,

8
9. 3
Customer Satisfaction


9
Source: Kwendi Impact Studies
10.
10
11. ?
,
Discovery LoveBrand
11
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev, August 2011
12. ?
, ,
Discovery?
12
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev, August 2011
13. , , ?
1+1
,
-3
-
13
Source: Kwendi Impact Studies for Media Group Ukraine, Kiev, Donetsk, Odessa, Lviv, August 2011
14. ?

14
15. ?

15
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev, August 2011
16. ? ICTV

16
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev, August 2011
17. ? 1+1

17
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev, August 2011
18. ?

18
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev, August 2011
19. ?

19
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev, August 2011
20. ?

20
Source: Kwendi Impact Studies, Impact&Recall Rating, Kiev, August 2011
21. ?
21
22. ?
22
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23

DIGITAL
24.
, , 3-5


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24
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