Zoe Sands' Digital Marketing Reflections from 2013 and Trends for 2014
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Reflections from 2013… Content Marketing and Storytelling Video, Video, Video •New platforms and higher usage Marketing Automation
Transcript of Zoe Sands' Digital Marketing Reflections from 2013 and Trends for 2014
Reflections from 2013…
Content Marketing and Storytelling
Video, Video, Video•New platforms and higher usage
Marketing Automation
Digital trend predictions for 2014
Video•More user generated content
Mobile•4G becoming mainstream will drive a mobile data explosion
Social Media•Driving services and revenue
“The Lifebuoy hand washing Roti Reminder is my biggest "I wish I'd done that" - and it's not digital in any sense!”
Coca Cola “Share a Coke” personalisation, an integrated online and offline campaign
http://www.youtube.com/watch?v=5l0cCyElfgg&feature=youtu.be
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