Zero to traction

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    08-Sep-2014

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How to go from zero to product/market fit (and thus, traction)

Transcript of Zero to traction

  • zero to traction its really hard.
  • todays talk: traction, traction, traction, traction, traction, traction ... but how to get it?
  • rst, you need product/market t. then you can optimize for growth.
  • 0 12.5 25 37.5 50 post Product/Market tpre P/M t traction.
  • product/market t When people who know they want your product are happy with what youre offering ... then youre ready to shift your focus from product to distribution and win the market.
  • what P/M t looks like Consumer products: Usage 3 out of every 7 days Organic growth of 100s of signups/day 30% users are active the day after signup Clear path to 100,000 users
  • what P/M t looks like SaaS products: 5% conversion rate from free-to-paid 3X CPA to LTV ratio 1
  • SEO Get this equation to work: % content creation * # created * Google Magic
  • just add water. Email me: voodoo@gmail.com Read more: http://andrewchen.co

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