Zero to One

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Transcript of Zero to One

  • ZERO TO ONELecture by Martin Mucha

    NYC, April 18th 2015

  • PETER THIEL PAYPAL

    PALANTIR

    CLARIUM CAPITAL

    FACEBOOK

    ANGEL INVESTOR

    VENTURE CAPITALIST

    MITHRIL

    Y COMBINATOR

  • CHAPTER 1 - THE CHALLENGE OF THE FUTURE

    horizontal or extensive progresscopying things that work

    vertical or intensive progressdoing new things

    3

  • CHAPTER 2 - PARTY LIKE ITS 1999

    DONT:

    Make Incremental Advances

    Stay lean and flexible

    Improve on the competition

    Focus on product, not sales

    DO:

    Its better to risk boldness than triviality.

    A bad plan is better than no plan.

    Competitive markets destroy profits.

    Sales maters just as much as product.

    4

  • PRINCE

    Cause they say 2,000 zero zero party over, oops! Out of time! So tonight I am gonna party like its 1999.

    5

  • CHAPTER 3 - ALL HAPPY COMPANIES ARE DIFFERENT

    Firm A

    Firm A

    Firm B

    Firm B

    MonopolyPerfect Competition

    6

  • CHAPTER 4 - THE IDEOLOGY OF COMPETITION

    There is no middle ground:

    Either dont throw any punches, or strike hard and end it quickly.

    7

  • CHAPTER 5 - LAST MOVER ADVANTAGE

    CHARACTERISTICS OF MONOPOLY

    Proprietary technology

    Network Effect

    Economies of Scale

    Branding

    8

    BUILDING A MONOPOLY

    Start Small and Monopolize

    Scaling Up

    Dont disrupt

    THE LAST WILL BE FIRST

  • CHAPTER 6 - YOU ARE NOT A LOTTERY TICKET

    CAN YOU CONTROL YOUR FUTURE?

    Indefine Pessimism

    Define Pessimism

    Define Optimism

    Idenfine Optimism 9

  • CHAPTER 7 - FOLLOW THE MONEY

    The Power Law of Venture Capital

    Why people dont see the Power Law

    What to do with the Power Law

    Compound interest is the eight wonder of the world. He who understands it, earns it He who doesnt pays it.

    ALBERT EINSTEIN

    10

  • CHAPTER 8 - SECRETS

    Why arent people looking for secrets?

    The world according to convention

    The case for secrets

    How to find secrets

    What to do with secrets

    mysteriesconventions secrets

    11

  • CHAPTER 9 - FOUNDATIONS

    Founding Matrimony

    Ownership, Possession, and Control

    On the bus or off the bus

    Cash is not king

    Vested Interest

    Extending the founding12

  • CHAPTER 10 - THE MECHANICS OF MAFIA

    Beyond Professionalism

    Recruiting Conspirators

    Whats under Silicon Valley hoodies

    Do one thing

    Of cults and consultants

    0 to 1cult (dogmatism)consultants (nihilism)

    13

  • CHAPTER 11 - IF YOU BUILD IT, WILL THEY COME?

    Nerds vs. salesman

    Sales is hidden

    Dead Zone$1 $100 $10,000 $10 M

    Viral Marketing Marketing Sales Complex Sales

    14

    How to sell a product

    Everybody sells

  • CHAPTER 12 - MAN AND MACHINE

    Substitution vs. Complementarity

    Technology means Complementarity

    Complementarity Business

    The Ideology of Computer Science

    Ever smarter computer friends of foe?15

  • CHAPTER 13 - SEEING GREEN

    The engineering question

    The timing question

    The monopoly question

    The people question

    The distribution question

    The durability question

    The secret question

    QESTIONS716

  • CHAPTER 14 - FOUNDERS PARADOX

    The difference engine

    Where kings come from

    American Royalty

    The return of the king

    17

  • CONCLUSION

    STAGNATION OR SINGULARITY

    Recurrent collapse

    Plateau

    Extinction

    Takeoff

    18

  • Peter Thiel

    The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create

    it and preserve it for the future .

    19

  • THANK YOU

    MERCI DANKE

    GRACIAS

    DKUJI

    GRAZIE