Zero to One - Book Summary Report

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Reid Evans, Tony Jimenez, Corey O’Neal

Transcript of Zero to One - Book Summary Report

Page 1: Zero to One - Book Summary Report

Reid Evans, Tony Jimenez, Corey O’Neal

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who is peter thiel?

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book highlights

1. what makes a good idea

2. monopolies rock

3. how to build your team

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photo: fortune magazine

what important truth do very few people

agree with you on?

the contrarian

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photo: fortune magazine

“In a world of scarce resources, globalization

without new technology is unsustainable.”

the contrarian

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silicon valley vs. thiel

1. Make Incremental Advances

2. Stay Lean & Flexible

3. Improve on the Competition

4. Focus on product, not sales

Silicon Valley mentality

Financial

Times

Apartmentlist

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silicon valley vs. thiel

1. Better to risk boldness than triviality

2. A bad plan is better than no plan

3. Competitive markets destroy profits!

4. Sales matter just as much as product

1. Make Incremental Advances

2. Stay Lean & Flexible

3. Improve on the Competition

4. Focus on product, not sales

Silicon Valley mentality

Peter Thiel mentalityFinancial

Times

Apartmentlist

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what valuable company is

nobody building?

The next Mark Zuckerberg isn’t building another

another social network

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what is a good idea?...take something from zero to one.

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what is a good idea?...take something from zero to one.

1 to n

0 to 1

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new productsneed to be at least 10x better than previous

manifestations…

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don’t waste time competing with others.

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build a monopoly

1. Proprietary technology

2. Network effects

3. Economies of scale

4. Branding

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must be able to grow and endure.

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what happened to futurism?

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to win, have definite optimism.

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do something impossible.

start small.

dominate.

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diverse skillset, similar approach

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diverse skillset, similar approach

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why work at [your] startup?

You can do irreplaceable work on a

crazy problem with amazing people

that no one else is going to get done.

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sales is as important as product.

You have a bad business

Invented

something newDon’t know how

to sell it

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every business must answer:

1. Is it a breakthrough vs. incremental improvement?

1. Is now the right time to start your particular business?

1. Are you starting with a big share of a small market?

1. Do you have the right team?

1. Do you have a way to deliver your product?

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discuss.

Photo: The Guardian

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If you’re interested MORE

Arts & Ideas at the JCCSF

https://www.youtube.com/watch?v=aYPj0jLzoQw

Original Notes that Formed the Book

http://blakemasters.com/peter-thiels-cs183-startup

Stanford Y-Combinator Startup Class

Lecture 5: Business Strategy and Monopoly Theory

http://startupclass.samaltman.com/courses/lec05/

a16z Podcast: The (Definite) Optimism of Peter Thiel

http://a16z.com/2014/10/17/a16z-podcast-the-definite-optimism-of-peter-

thiel/