Zenith conference cwalczak final presentation
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Social Media Fit What Are the Platforms? Which One do You Use? University of Minnesota Duluth Curt Walczak Business Consultant UMD Center for Economic Development [email protected] 218-726-7868
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Social Media FitWhat Are the Platforms?Which One do You Use?
University of Minnesota Duluth
Curt Walczak Business Consultant UMD Center for Economic Development
[email protected] 218-726-7868
Demograhics
University of Minnesota Duluth
901 million monthly active users at the end of March 2012.
26 million daily active users on average in March 2012.
488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million mobile monthly
active users as of April 20, 2012.
Newsroom.fb.com 05/15/2012
University of Minnesota Duluth
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook Inc.[1] As of May 2012, Facebook has over 900 million active users, more than half of them using mobile devices.[6] Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile
University of Minnesota Duluth
www.google-plus.com
Google+ is a social networking and identity service,operated by Google Inc.
The service was launched as an invitation-only "field test".[4] Early invites were soon suspended due to an "insane demand" for new accounts.[5] On September 20, 2011, Google+ was opened to everyone 18 years of age or older without the need for an invitation.
Google+ integrates social services such as Google Profiles, and introduces new services identified as Circles, Hangouts and Sparks.[9] Google+ is available as a website and on mobile devices
University of Minnesota Duluth
Ebizmba.com updated 3/5/2012
www.google-plus.com
University of Minnesota Duluth
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.[3] The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5[4] technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
http://en.wikipedia.org/wiki/YouTube
University of Minnesota Duluth
60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
500 years of YouTube video are watched every day on Facebook
700 YouTube videos are shared on Twitter each minute 100 million people take a social action on YouTube (likes, shares, comments, etc) every weekOver 800 million unique users visit YouTube each month. http://www.youtube.com/t/press_statistics
University of Minnesota Duluth
http://en.wikipedia.org/wiki/Twitter
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 140 million active users as of 2012[5], generating over 340 millions tweets daily[5]
University of Minnesota Duluth
www.webanalyticsworld.net
University of Minnesota Duluth
161m professionals around the world as of March 31, 2012
Press.linkedin.com
As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members in over 200 countries and territories.
University of Minnesota Duluth
Press.linkedin.com
LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003,[ it is mainly used for professional networking.
As of 9 February 2012, LinkedIn reports more than 150 million registered users in more than 200 countries and territories.
University of Minnesota Duluth
Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration, 're-pin' images to their own collections and/or 'like' photos. Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting"[
http://en.wikipedia.org/wiki/Pinterest
University of Minnesota Duluth
In February 2012 Pinterest had 10.4 million users
30% of Pinterest users are between 25-34 years, 25% 35-44 & 17% 18-24 years old
American users of Pinterest spend an average of 1 hour 17 minutes on the site
www.socialskinny.com
Who’s Using This Stuff?
University of Minnesota Duluth
Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%--from 25% to 47%.
During the same period, use among those ages 65 and older grew 100%--from 13% to 26%.
By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.
Pewinternet.org
Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.
Marketing Plan—What’s Your Strategy?
University of Minnesota Duluth
Worry about the tools last, not first
What’s your overall purpose?
SalesAwareness
Loyalty
How Does Your Audience Use Social Media?
Set Your Goals
Participate
Know Your Target
University of Minnesota Duluth
Where to Start
Who Are Your Customers?
University of Minnesota Duluth
Ask them
What are their internet habits?
Zip codes, surveys, observations, focus groups
Customer segmentation studies
Social Promotion
University of Minnesota Duluth
Encourage friends to recommend products
Status updates where products are recommended
Special discounts only available to friends
Shopping cart tab on the page
Hold contests
Create polls
Personal interaction with fans
Rule of Thumb80-20 Rule
• Roughly 80% of your activity should be of added value to your contacts.
• 20% should be direct marketing (IE: discounts, promotions, etc)
Develop a Plan for each Platform
• Create a FaceBook Page
• Create a Google Plus Page
• Create a YouTube account
• Post products on Pinterest
Assign a Person
• Assign duties to an individual in the organization
• Hire an outside firm
• Develop a Social Media Calendar
• Decide on posting topics to engage and inform
Engagement Topics
• Polls• How to tips
• Latest products• Discounts
• Stories about product use
News
University of Minnesota Duluth
www.socialmediaexaminer.com
www.mashable.com
www.practicalecommerce.com
Don’t get left behind
