Yuengling Presentation
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Transcript of Yuengling Presentation
Situa&on Analysis Project Lisse4e Colón Eugenia Erazo Laura Johnson Rachael Wilcox
• D.G. Yuengling and Son opened in 1829. • Five genera&ons. • Each genera&on has to purchase the company from the previous owner.
• Goal: To provide the highest quality beer. • Three breweries: Po4sville and Tampa.
• Distributed in 15 states. • Seven year round beers, one seasonal beer. • Prides themselves on Light Lager.
• Recent ac&vity • Website – Brew Crew
• Billboards • Television adver&sements
• Facebook: company has over 68,000 likes compared to 131 likes for the Boston Beer Company.
• Twi4er: over 10,000 followers. Boston Beer Company has 94 followers and 0 tweets.
• Let the consumer get involved • h4p://www.classiclager.com/
• h4p://www.chesterfieldsociety.com/
• h4p://www.porterworthy.com/
• Strength: good quality. • Weakness: limited availability.
• Opportunity: expand to na&on/overseas. • Threat: environmental effects on ingredients.
• Crea&ve-‐ new products, ac&ve websites. • Price affordable-‐ domes&c beer, fair in both markets.
• Energy efficient-‐ cut energy consump&on by 14%.
• Bo4ling system-‐ green bo4le, metal cans.
Our recommenda&on is to acquire D.G. Yuengling and Son.