our companyintegrated youth research & communications

1

youth connectivity

2

LEEDSLONDON

40

2

insight, strategy, creative, media

youth connectivityinsight, strategy, creative, media

3

2000

youth connectivityinsight, strategy, creative, media

3

2000

youth connectivityinsight, strategy, creative, media

4

2000

youth connectivityinsight, strategy, creative, media

4

2000

youth connectivity

5

RESEARCH INTERACTIVE

MARKETING

insight, strategy, creative, media

researchfull service agency in tune with technology

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researchfull service agency in tune with technology

6

QN

QL

400,000

Unique Resource

Informer Youth Panel of 37,000

Schools Panel of over 400,000

Virtual Focus Groups

Family Panels, Student Panels

7

37,000

Business LinkCapturing the Enterprise Potential of Young Peopleacross the Yorkshire & Humber region

8

Overview

9

Youth Enterprise Landscape

Enterprise Potential Scoring

Business Aspiration Scale

Business Engagement Scale

Influences on Enterprise

Business Information Needs

Segmentation & Channel Strategies

Enterprise Potential Segments

Educational & Occupational Segments

Employed (16-25s)

School Students (14-16s)

College / 6th Form Students (16-18s)

University Students (18-25s)

NEETs (16-25s)

Part One

10

Youth Enterprise Landscape

1261 respondents

Enterprise Potential Scoring

Business Aspiration Scale

Business Engagement Scale

Influences on Enterprise

Business Information Needs

Frequency Mean Average 212

Enterprise Potential Score

Frequency Mean Average 212

Enterprise Potential Score

11

Enterprise Potential

Frequency Mean Average 212

Enterprise Potential Score

11

Enterprise Potential

Aggregate scoring over 34 factors

Normal distribution: skew to lower mean

No significant age differences

Frequency Mean Average 212

Enterprise Potential Score

11

Enterprise Potential

Aggregate scoring over 34 factors

Normal distribution: skew to lower mean

No significant age differences

Males score 10% higher than females

Frequency Mean Average 212

Enterprise Potential Score

11

Enterprise Potential

Aggregate scoring over 34 factors

Normal distribution: skew to lower mean

No significant age differences

Males score 10% higher than females

BMEs score higher overall

Frequency Mean Average 212

Enterprise Potential Score

11

Enterprise Potential

Aggregate scoring over 34 factors

Normal distribution: skew to lower mean

No significant age differences

Males score 10% higher than females

BMEs score higher overall

North & West York most enterprising

Frequency Mean Average 212

Enterprise Potential Score

11

Enterprise Potential

Aggregate scoring over 34 factors

Normal distribution: skew to lower mean

No significant age differences

Males score 10% higher than females

BMEs score higher overall

North & West York most enterprising

NEETs & Uni Students score lowest

12

Business Aspiration Scale

12

Business Aspiration Scale

7 /10 believe that anyone can set up in business

8 /10 believe that anyone can be self-employed

12

Business Aspiration Scale

7 /10 believe that anyone can set up in business

8 /10 believe that anyone can be self-employed

Positive thinking to capitalise on:

Nearly 60% feel that self-employment is a possibility in their 20s or before

Nearly 40% of feel that setting up in business is a possibility in 20s or before

12

Business Aspiration Scale

7 /10 believe that anyone can set up in business

8 /10 believe that anyone can be self-employed

Positive thinking to capitalise on:

Nearly 60% feel that self-employment is a possibility in their 20s or before

Nearly 40% of feel that setting up in business is a possibility in 20s or before

Employed young people and school pupils have much higher business aspirations than those at University or College (p12)

13

Business Engagement Scale

I run my own business / self-employed and pay VAT

I run my own business / self-employed and do not pay VAT

I am in the process of setting up my own business / self-employed

I am thinking about setting up and have spoken to people about it

I have some ideas but have not followed them up

I have some very vague business ideas

I have never thought about business ideas or setting up in business

I would never want to set up in business or become self-employed

13

Business Engagement Scale

0 7.5 15 22.5 30

0.7

1.5

4.1

12.1

23.5

17.9

28.8

11.3

I run my own business / self-employed and pay VAT

I run my own business / self-employed and do not pay VAT

I am in the process of setting up my own business / self-employed

I am thinking about setting up and have spoken to people about it

I have some ideas but have not followed them up

I have some very vague business ideas

I have never thought about business ideas or setting up in business

I would never want to set up in business or become self-employed

14

Business Engagement Scale

0 7.5 15 22.5 30

0.7

1.5

4.1

12.1

23.5

17.9

28.8

11.3

14

6 out of 10 respondents have business ideas they wish to explore

3 out of 10 have ever looked for support or information on how to progress ideas

63% of those with business ideas have never looked for further information on taking their idea further

Only 1 in 10 specifically exclude setting up in business or self employment

Business Engagement Scale

0 7.5 15 22.5 30

0.7

1.5

4.1

12.1

23.5

17.9

28.8

11.3

14

6 out of 10 respondents have business ideas they wish to explore

3 out of 10 have ever looked for support or information on how to progress ideas

63% of those with business ideas have never looked for further information on taking their idea further

Only 1 in 10 specifically exclude setting up in business or self employment

Business Engagement Scale

0 7.5 15 22.5 30

0.7

1.5

4.1

12.1

23.5

17.9

28.8

11.3

OpportunityHuge potential for enterprise within young people’s minds which is lying dormant: can we harness this?

How do we reduce barriers to young people taking an idea “just one step further”?

Negative Factors74% stated that it is hard to find money to back their ideas

7 out of 10 do not know where to get started

Over half think it is too risky and prefer to settle for a job

15

Influences on Enterprise

Positive Factors

Negative Factors74% stated that it is hard to find money to back their ideas

7 out of 10 do not know where to get started

Over half think it is too risky and prefer to settle for a job

15

Influences on Enterprise

Personality traits that that make it more likely to set up in business, or do it successfully: risk profile; determination; ambition; goal-setting etc

Proximity to people in business (Friends or relatives)

Future planning: vision of the future

Access to capital / finance

Other circumstantial conditions : being made redundant, pressure of a more dynamic partner

Positive Factors

Negative Factors74% stated that it is hard to find money to back their ideas

7 out of 10 do not know where to get started

Over half think it is too risky and prefer to settle for a job

15

Influences on Enterprise

Negative Factors74% stated that it is hard to find money to back their ideas

7 out of 10 do not know where to get started

Over half think it is too risky and prefer to settle for a job

16

Influences on Enterprise

Negative Factors74% stated that it is hard to find money to back their ideas

7 out of 10 do not know where to get started

Over half think it is too risky and prefer to settle for a job

16

Influences on Enterprise

0% 20% 40% 60% 80%74%

68%

51%

45%

40%

29%

22%

21%

16%

Hard to find money

Don’t know how to start

Too risky / prefer safe job

Don’t know where to get information

My ideas are not good enough

Information I get is poor

Not something for people like me

Can’t find a partner to help

People close to me have put me off

1 Enterprise Education

Young people exposed to Enterprise Education exhibit higher levels of aspiration

67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE

18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE

17

Influences on Enterprise 1

1 Enterprise Education

Young people exposed to Enterprise Education exhibit higher levels of aspiration

67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE

18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE

17

Influences on Enterprise

0

25

50

75

100

With EE No EE

I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT

1

1 Enterprise Education

Young people exposed to Enterprise Education exhibit higher levels of aspiration

67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE

18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE

17

Influences on Enterprise

I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT

1

Young people exposed to Enterprise Education exhibit higher levels of aspiration

67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE

18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE

18

Influences on Enterprise

I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT

1 Enterprise Education

1

Young people exposed to Enterprise Education exhibit higher levels of aspiration

67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE

18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE

18

Influences on Enterprise

0%

25%

50%

75%

100%

With EE No EE

I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT

1 Enterprise Education Colleges Only

1

Young people exposed to Enterprise Education exhibit higher levels of aspiration

67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE

18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE

18

Influences on Enterprise

1 Enterprise Education

1

1 Enterprise Education

Young people exposed to Enterprise Education exhibit higher levels of aspiration

67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE

18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE

19

Influences on Enterprise

Business Aspiration scale (EE/No EE)

1 = highly unlikely:

10 = highly likely

EP Score

1

1 Enterprise Education

Young people exposed to Enterprise Education exhibit higher levels of aspiration

67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE

18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE

19

Influences on Enterprise

Business Aspiration scale (EE/No EE)

1 = highly unlikely:

10 = highly likely

EP ScoreOpportunityIntegrate BusinessLink offer and branding with Enterprise Education resources to signpost available support

Explore which EE programmes impact EP most through applying the EP scale within schools and assessing differential results

1

1 Enterprise Education

Young people exposed to Enterprise Education exhibit higher levels of aspiration

67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE

18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE

20

Influences on Enterprise

0%

25%

50%

75%

100%

With EE No EE

OpportunityIntegrate BusinessLink offer and branding with Enterprise Education resources to signpost available support

Explore which EE programmes impact EP most through applying the EP scale within schools and assessing differential results

1

1 Enterprise Education

Young people exposed to Enterprise Education exhibit higher levels of aspiration

67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE

18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE

20

Influences on Enterprise

0%

25%

50%

75%

100%

With EE No EE

I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT

OpportunityIntegrate BusinessLink offer and branding with Enterprise Education resources to signpost available support

Explore which EE programmes impact EP most through applying the EP scale within schools and assessing differential results

1

21

Who would you go to for Business Advice?

2 Business Information Needs

Influences on Enterprise 2

21

0

15

30

45

60

% of top 3 answers

Someone I know in business Careers AdviserFamily / Friend Business WebsitesBusiness Support Service Teacher / TutorEnterprise Education Rep

Who would you go to for Business Advice?

2 Business Information Needs

Influences on Enterprise 2

21

Careers advisers feature second in the list as the person 50% of young people would go to for advice about setting up in business.

Over half would visit someone they knew that was already in business, or with a family/friend.

0

15

30

45

60

% of top 3 answers

Someone I know in business Careers AdviserFamily / Friend Business WebsitesBusiness Support Service Teacher / TutorEnterprise Education Rep

Who would you go to for Business Advice?

2 Business Information Needs

Influences on Enterprise 2

21

Careers advisers feature second in the list as the person 50% of young people would go to for advice about setting up in business.

Over half would visit someone they knew that was already in business, or with a family/friend.

It was felt that existing resources catered for those “already engaged” - reflected in the low usage of business support websites.

0

15

30

45

60

% of top 3 answers

Someone I know in business Careers AdviserFamily / Friend Business WebsitesBusiness Support Service Teacher / TutorEnterprise Education Rep

Who would you go to for Business Advice?

2 Business Information Needs

Influences on Enterprise 2

22

Social networking for young business people?

23

There is a need for a comprehensive but simple, jargon-busting, site on how to set up my own business

Young people and teachers suggested interactive applications and networks for young enterprising people to share experiences, be introduced to mentors, learn from advice

Online Resource2 Business Information Needs

2Influences on Enterprise

23

Access to a mentor network appealed more to young people - but where do they go for this?

School pupils felt that information on startups was more important than access to finance

There is a need for a comprehensive but simple, jargon-busting, site on how to set up my own business

Young people and teachers suggested interactive applications and networks for young enterprising people to share experiences, be introduced to mentors, learn from advice

Online Resource2 Business Information Needs

2Influences on Enterprise

23

Access to a mentor network appealed more to young people - but where do they go for this?

School pupils felt that information on startups was more important than access to finance

Case studies seen as less important overall

There is a need for a comprehensive but simple, jargon-busting, site on how to set up my own business

Young people and teachers suggested interactive applications and networks for young enterprising people to share experiences, be introduced to mentors, learn from advice

Online Resource2 Business Information Needs

2Influences on Enterprise

23

Access to a mentor network appealed more to young people - but where do they go for this?

School pupils felt that information on startups was more important than access to finance

Case studies seen as less important overall

There is a need for a comprehensive but simple, jargon-busting, site on how to set up my own business

Young people and teachers suggested interactive applications and networks for young enterprising people to share experiences, be introduced to mentors, learn from advice

Online Resource2 Business Information Needs

2Influences on Enterprise

23

Access to a mentor network appealed more to young people - but where do they go for this?

School pupils felt that information on startups was more important than access to finance

Case studies seen as less important overall

There is a need for a comprehensive but simple, jargon-busting, site on how to set up my own business

Young people and teachers suggested interactive applications and networks for young enterprising people to share experiences, be introduced to mentors, learn from advice

Online ResourceOpportunityCreate & signpost a youth-friendly destination site for enterprising youth: jargon-free & interactive

Create resources and introduce training for Careers Advisers

2 Business Information Needs

2Influences on Enterprise

Part Two

24

Segmentation & Channel Strategies

Enterprise Potential Segments

Educational & Occupational Segments

Employed (16-25s)

School Students (14-16s)

College / 6th Form Students (16-18s)

University Students (18-25s)

NEETs (16-25s)

Frequency Mean Average 212

Enterprise Potential Score

Part Two

24

Segmentation & Channel Strategies

Enterprise Potential Segments

Educational & Occupational Segments

Employed (16-25s)

School Students (14-16s)

College / 6th Form Students (16-18s)

University Students (18-25s)

NEETs (16-25s)

Frequency Mean Average 212

Enterprise Potential Score

Part Two

24

Segmentation & Channel Strategies

Enterprise Potential Segments

Educational & Occupational Segments

Employed (16-25s)

School Students (14-16s)

College / 6th Form Students (16-18s)

University Students (18-25s)

NEETs (16-25s)

Frequency Mean Average 212

Enterprise Potential Score

EPS1 EPS2 EPS3 EPS4

EPS Segmentation

25

Segmentation & Channel Strategies

Enterprise Potential Segments

Educational & Occupational Segments

Employed (16-25s)

School Students (14-16s)

College / 6th Form Students (16-18s)

University Students (18-25s)

NEETs (16-25s)

EPS Segmentation

25

Segmentation & Channel Strategies

Enterprise Potential Segments

Educational & Occupational Segments

Employed (16-25s)

School Students (14-16s)

College / 6th Form Students (16-18s)

University Students (18-25s)

NEETs (16-25s)

26

EPS Segmentation

26

0

25

50

75

100

EPS1 EPS2 EPS3 EPS4

I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT

EPS Segmentation

Enterprise Potential Segments

Business Engagement Scale

Higher EPS groups are much more of a target market for BusinessLink services: however 4 in 10 of the top group have never looked for Business Information

26

I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT

EPS Segmentation

Enterprise Potential Segments

Business Engagement Scale

Higher EPS groups are much more of a target market for BusinessLink services: however 4 in 10 of the top group have never looked for Business Information

27

EPS Segmentation

27

EPS Segmentation

Enterprise Potential Segments

Business Aspiration Scale

0

25

50

75

100

EPS1 EPS2 EPS3 EPS4

1 2 3 4 56 7 8 9 10

27

EPS Segmentation

Enterprise Potential Segments

Business Aspiration Scale

EPS4 already thinking this is the route they wish to take

EPS3 also highly positive about enterprise

Key Business Link targets0

25

50

75

100

EPS1 EPS2 EPS3 EPS4

1 2 3 4 56 7 8 9 10

28

EPS Targeting 1

28

EPS Targeting

Enterprise Potential Segments

Influences on Enterprise

EPS3 & 4 have different barriers to entry than lower segments

Access to Finance a key concern for higher EP scoring individualsLower groups are more risk averse & worried that their ideas are not good enough

High EPS Groupings

Low EPS Groupings

1

28

EPS Targeting

Enterprise Potential Segments

Influences on Enterprise

EPS3 & 4 have different barriers to entry than lower segments

Access to Finance a key concern for higher EP scoring individualsLower groups are more risk averse & worried that their ideas are not good enough

Careers advisers key mentors to lower EPS groups: friends/family for high EPS

High EPS Groupings

Low EPS Groupings

1

28

EPS Targeting

Enterprise Potential Segments

Influences on Enterprise

EPS3 & 4 have different barriers to entry than lower segments

Access to Finance a key concern for higher EP scoring individualsLower groups are more risk averse & worried that their ideas are not good enough

Careers advisers key mentors to lower EPS groups: friends/family for high EPS

High EPS Groupings

Low EPS Groupings

OpportunityInvestigate characteristics of EPS4 (and EPS3): typologies, skills, media

Run the EP scale across the Region’s schools to target future high-flyers and streamline their access to resources

1

29

Segmentation & Channel Strategies

Enterprise Potential Segments

Educational & Occupational Segments

Employed (16-25s)

School Students (14-16s)

College / 6th Form Students (16-18s)

University Students (18-25s)

NEETs (16-25s)

EPS Targeting 2

29

Segmentation & Channel Strategies

Enterprise Potential Segments

Educational & Occupational Segments

Employed (16-25s)

School Students (14-16s)

College / 6th Form Students (16-18s)

University Students (18-25s)

NEETs (16-25s)

EPS Targeting 2

29

Segmentation & Channel Strategies

Enterprise Potential Segments

Educational & Occupational Segments

Employed (16-25s)

School Students (14-16s)

College / 6th Form Students (16-18s)

University Students (18-25s)

NEETs (16-25s)

EPS Targeting 2

30

Segmentation & Channel Strategies

Enterprise Potential Segments

Educational & Occupational Segments

Young people in employment register the highest EP scores

School and College students higher than University scores

NEETs register the lowest scores

EPS Targeting 2

31

Segmentation & Channel Strategies

Business Aspiration Scale

Does FE/HE take the edge off enterprise?

School and Employed groups most interested in the choice of enterprise in the future

University students have significantly lower high enterprise aspiration (even lower than NEET)

College students also seem to be on “career path” and do not consider enterprise as a serious option

1-4 5-7 8-10

EPS Targeting 2

31

Segmentation & Channel Strategies

Business Aspiration Scale

Does FE/HE take the edge off enterprise?

School and Employed groups most interested in the choice of enterprise in the future

University students have significantly lower high enterprise aspiration (even lower than NEET)

College students also seem to be on “career path” and do not consider enterprise as a serious option

0

25

50

75

100

Employed Uni NEET College School

1-4 5-7 8-10

EPS Targeting 2

31

Segmentation & Channel Strategies

Business Aspiration Scale

Does FE/HE take the edge off enterprise?

School and Employed groups most interested in the choice of enterprise in the future

University students have significantly lower high enterprise aspiration (even lower than NEET)

College students also seem to be on “career path” and do not consider enterprise as a serious option

1-4 5-7 8-10

EPS Targeting 2

32

Segmentation & Channel Strategies

Business Engagement Scale

Employed grouping has more ideas, more activity in the enterprise arena than any other grouping

Schools and colleges have relatively high (over 20%) proportions of people with ideas who are beginning to talk with others about enterprise

University grouping much less interested in self-employment as a route (15% scored 8-10)

Unexplored ideas found in every group I would never want to set up in business or become self-employed I have never thought about business ideas or setting up in businessI have some very vague business ideas I have some ideas but have not followed them upI am thinking about setting up and have spoken to people about it I am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VAT I run my own business / self-employed and pay VAT

EPS Targeting 2

32

Segmentation & Channel Strategies

Business Engagement Scale

Employed grouping has more ideas, more activity in the enterprise arena than any other grouping

Schools and colleges have relatively high (over 20%) proportions of people with ideas who are beginning to talk with others about enterprise

University grouping much less interested in self-employment as a route (15% scored 8-10)

Unexplored ideas found in every group

0

25

50

75

100

Employed Uni NEET College SchoolI would never want to set up in business or become self-employed I have never thought about business ideas or setting up in businessI have some very vague business ideas I have some ideas but have not followed them upI am thinking about setting up and have spoken to people about it I am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VAT I run my own business / self-employed and pay VAT

EPS Targeting 2

Targeting

33

Summary

Key stage to harness entrepreneurial expectations is at School

Employed grouping has highest engagement with business, most ideas, highest potential to progress with help

University languishing in lack of aspiration, but with high potential, and more EPS4 characteristics

2

Targeting

33

Summary

Key stage to harness entrepreneurial expectations is at School

Employed grouping has highest engagement with business, most ideas, highest potential to progress with help

University languishing in lack of aspiration, but with high potential, and more EPS4 characteristics

OpportunityEngage more directly with school pupils in the early years and present enterprise as a “real” alternative to FE/HE routes

Focus on colleges as centres of Enterprise: signpost this as the pathway for entrepreneurs

2

OpportunitiesEngage tutors/teachers/careers advisers with key enterprise

messages: provide resources

Direct online resources to those in FE to encourage engagement and widen horizons: educate about business opportunities in each subject area

Provide more directive enterprise education for 6th forms and colleges

College / 6th Form Students (16-18s)

34

Enterprise PotentialJoint second highest score (212) and second largest slice of EPS4

Business Aspiration & EngagementSecond largest engagement factor: 2 in 5 have vague ideas; 1 in 5

are exploring ideas; and less than 1 in 10 exclude business as an

option. However, their aspirations are less than those in school or

employment, implying a loss of interest, and in spite of high

potential and many ideas.

Perceived BarriersRisk and “knowing how to get started” are less of an issue here,

but money resurfaces as a concern (perhaps linked to risk,

unconsciously)

Information NeedsBusiness websites and family and friends are the main sources of

information. Access to finance, business planning information and

a mentor network are most needed. 60% of those who have never

looked for information see Careers Advisers as a key sources

BusinessLinkHigh awareness (44%) but in spite of many ideas, little contact

(12%)

OpportunitiesReduce focus on Universities as centres for Entrepreneurship?

Abandon efforts in preference to other areas?

Understand more about Enterprise opportunities for University students: eg business modules within academic courses

Recruit EPS4 students for Business Clubs, incubator units, and networking opportunities

University Students (18-25s)

35

Enterprise PotentialBelow average levels of EP (210), nonetheless one of the highest

proportions of the highest potential group (EPS4)

Business Aspiration & EngagementVery low likelihood to have business ideas: 20% have had ideas

but never followed them up; 30% have never had any ideas; 10%

never want to involved in enterprise. 2nd lowest aspiration level.

Perceived BarriersMoney less of a barrier - but highest level of concern is around risk.

Career and academic requirements may interfere with other

aspirations.

Information NeedsBusiness websites are as important as careers advisers, and

networks of mentors are more highly desired, as well as business

planning. For those in EPS4 groupings, access to finance is a

particular motivator.

BusinessLinkHighest awareness but almost as low a usage as NEETs: 5%.

53% have never heard of BusinessLink

OVERALLCreate Enterprise Education Scale: target resources

effectively at correct stages: also at higher EPS scores

Improve online resources for young people: create interactive modules & (mentor) support networks: “MySpace for MyBusiness”

Careers Advisers are key signposts for students: may require more resources, training, signposts for students

Colleges as key centres to provide a pathway for entrepreneurs: signpost & resaource

36

Summary Recommendations

What if we put them into action?

37

Higher Enterprise Potential

More Entrepreneurs

More targeted programmes to educate young people

Better resources to inspire and support their ideas

Direct help from those close to them

Signposted practical college courses

Frequency Mean Average 212

Enterprise Potential Score

What if we put them into action?

37

Higher Enterprise Potential

More Entrepreneurs

More targeted programmes to educate young people

Better resources to inspire and support their ideas

Direct help from those close to them

Signposted practical college courses

Frequency Mean Average 212

Enterprise Potential Score

What if we put them into action?

37

Higher Enterprise Potential

More Entrepreneurs

More targeted programmes to educate young people

Better resources to inspire and support their ideas

Direct help from those close to them

Signposted practical college courses

Frequency Mean Average 212

Enterprise Potential Score

Evaluation

Enterprise Network

Ongoing Database for Communications

Online Interface and Presentation

Easy Access for YPEF, Partners, Schools

Updated whenever, wherever (not by whoever!)

Potential for staffroom, groups, networks

38

39

YPEF Research

200 schools across Yorkshire & the Humber

200 Enterprise Champions interviewed

Enterprise Education tracking

Regional comparisons

Database of Enterprise Coordinators

40

In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?

41

Enterprise Education Delivery

External In-House

In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?

41

Enterprise Education Delivery

30%

70%

External In-House

In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?

42

Enterprise Education Impact

1 = No impact2345 = High impact

Motivation of students

Motivation of staff

Attainment levels

Behaviour in school / college

Attendance levels

Preparation for life

In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?

42

Enterprise Education Impact

0

12.5

25

37.5

50

5

2

7

16

3

19

1617

18

2

20

41 42

35 36

12

44

25

3128

20

45

32

108

1311

40

1 = No impact2345 = High impact

Motivation of students

Motivation of staff

Attainment levels

Behaviour in school / college

Attendance levels

Preparation for life

In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?

43

Enterprise Education Impact

1 = No contribution at all2345 = Great contribution

Increasing business and economic understanding

Increasing employability / enterprise skills

Raising aspirations of pupils / students

Encouraging young people to consider setting up business

Influencing career choices

In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?

43

Enterprise Education Impact

0

12.5

25

37.5

50

1 = No contribution at all2345 = Great contribution

Increasing business and economic understanding

Increasing employability / enterprise skills

Raising aspirations of pupils / students

Encouraging young people to consider setting up business

Influencing career choices

College Hub

Self-evaluation Survey for Colleges

80 Qs max, 8 sections

5-10 people from each college can participate

Points system to compare across college network

Sharing of Best Practice online

44

45

46

47

48

great potentialintegrated youth research & communications

49