Brand LiftMoving the Brand Metrics that Matter

Brands are turning to digital to reach their audienceand create meaningful relationships

163Mviews globally. The most watched online ad

4.6B media impressions uploaded in 25 languages to 46 Dove YouTube channels

Titanium Grand PrixWon Titanium Grand Prix at 2013 Cannes Lions

Google Confidential and Proprietary

Brand Lift is a solution that measures lift on key brand metrics in near-real time enabling

advertisers to optimize their campaigns for improved effectiveness.

Introducing Brand Lift

Brand metricsthat matter

Brand awareness, ad recalland brand interest

Improve effectivenessmid-flight

By understanding what works in near real-time

Results youcan trust

Reflecting ourbest-in-class methodology

What's the value for brands?

Google Confidential and Proprietary

Brand Lift lets you measure the metrics that matter with results you can trust to improve effectiveness mid-flight.

Brand Lift

What is Brand Lift?

What we report

How wemeasure it

Which types ofquestions willwe help answer

Ad recall

Surveys

What frequencymaximizes ad recallin my brand message?

Brand awareness

Surveys

Which demo is drivingthe highest lift inbrand awareness?

Brand interest

Search

Is my campaign inspiringconsumers to search formy brand or products?

Measure increase in brand awareness and ad recall through metrics directly attributable to your TrueView campaign

53.3% lift in ad recall