Build your personal Brand on YouTube
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Transcript of Build your personal Brand on YouTube
EVOLUTION OF DANCE, butNO EVOLUTION ON YOUTUBE
• No passion• No consistency• No regular uploads (9 years, 18 videos)• No community building
• Views on Channel: 296 million+• Views from this video: 293 million+
Mortal Kombat Theme
SMOSH’s EVOLUTION
• 10 years• 21 Million Subscribers on 1st channel• 4.85 Billion Views from 1st channel• Started Few More Channels
•More than 40 Million Subscribers Overall
How Engaging is YouTube?
y Twitter Facebook
3.47
2.07 2.03
2.99
2.03 2.15
43.19% 56.35% 56.35%
Avg. Time on Site (mins) Avg. Pages / Visit Avg. Bounce Rate
How to Establish a Branded Channel
Optimize Channel Metadata
Enhance the Look and Feel
Organize Your Content
Use Additional YouTube Features
ABOUT PAGE
Optimize Channel Keywords
YouTube Search Suggestions
Optimize Channel Keywords
Google Search Suggestions
Optimize Channel Keywords
Google AdWordsKeyword Planner
Optimize Channel Keywords
Google Trends
Optimize Channel Keywords
Third Party Tool(vidooly)
BANNER (ARTWORK)LOGO (AVATAR)
FEATURED CHANNELS
CHANNEL TRAILER
YouTube Channel Page
Organize Channel Sections
• Organize your content• High priority content on top• Upto 10 sections can be applied
Speed-up Your Video Marketing
Success
Be Passionate Use better equipment
Make it interestingSharp Editing
Meta-tagging
File Naming
Playlists
Closed-captioning
Distribution
ATTRACTIVE
SWEET SPOT
ACCURATE
GET NOTICED