Youth.SG Campus Spy Session 1: Simple Blog Copywriting
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Transcript of Youth.SG Campus Spy Session 1: Simple Blog Copywriting
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Simple Blog Copywriting
Ding Neng
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CopywritingThe art of delivering words that get people to take some form of
action.
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Copywriting
Headline Content80% 20%
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5 Formula To Write Magnetic Headlines
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1. Simple & Direct
•Straight to the point•Not much wordplay or jokes
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1. Simple & Direct
•Straight to the point•Not much wordplay or jokes
“Free buffet lunch for all NUS students”
“No school for 3 days due to Principal’s birthday”
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2. State BIG Benefit•Tranform major benefit into a headline•Put your selling point upfront
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2. State BIG Benefit•Tranform major benefit into a headline•Put your selling point upfront
“Enrol in RP and get a Free iPad2”“Stand a chance to win $100 as our
campus spy!”
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3. Announcing Exciting News
•Headlines that suggest ‘news’ instead of advertising
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3. Announcing Exciting News
•Headlines that suggest ‘news’ instead of advertising
“Finally! A Recreation Room Opened For Couples Only!”
“New course to teach singles how to get hitched
before 30”
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4. Pose Provocative Question•Ask a question that involves the reader
•The reader must silently answer “yes” or “I’m not sure, but I want to know more”
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4. Pose Provocative Question•Ask a question that involves the reader
•The reader must silently answer “yes” or “I’m not sure, but I want to know more”“Want to get A* for your FYP?
Read this.”“Do you make these 6 mistakes on your first
date?”
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5. How To...
•Fulfill a need or want.•Highlight the benefit or result, not the process.
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5. How To...
•Fulfill a need or want.•Highlight the benefit or result, not the process.
“How to club whole night and still ace your exam the next day”
“How to ...”
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Magnetic Blog Content
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1. List Posts
“5 Best Places For Sex In The University”
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1. List Posts
“5 Best Places For Sex In The University”
“Top 3 ways to ...”
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1. List Posts
“5 Best Places For Sex In The University”
“Top 3 ways to ...”
“The 8 habits of...”
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1. List Posts
“5 Best Places For Sex In The University”
“Top 3 ways to ...”
“The 8 habits of...”“The 6 mistakes people make
when...”
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2. Case StudiesStudy the actions someone take, and the results they
get from it.
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2. Case StudiesStudy the actions someone take, and the results they
get from it.“From a neighbourhood
school to a top instituition”
“From ___ to ___”
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3. Controversial PostsDisagrees with popular
trend“Why going to university is the
worse decision to make after your A levels”
“Studying Engineering will not make you an Engineer!”
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3. Controversial PostsDisagrees with popular
trend
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Back To You
Write down 3 best headlines for your next 3
blog posts!
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Thank You!
Ding NengDing-Neng.comTwitter.com/dingneng