Your social media plan has to be more than sexy
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Your social media plan has to be more than sexy! Netvision, 9 April 2011 Gdansk, Poland Peter Horsten © 2011 Goyello Sp. z o. o.
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Today's online world demands a strategy. You can no longer just watch and see what happen. Your (potential) clients are active online, they share their opinions through social media. Better think out a good strategy before it's too late. But thinking is not sufficient. You will have to satisfy your first date!
Transcript of Your social media plan has to be more than sexy
Your social media plan
has to be
more
than sexy!Netvision, 9 April 2011
Gdansk, PolandPeter Horsten
© 2011 Goyello Sp. z o. o.
1969 (Gen X) Agile Blogger Cloud Coach Communication Consultant Creative Director
Dutch Engineer Father Fun Gdańsk
Honest Husband iPhone/iPad Mobile Open mind Opinion Outsourcing
Partnership Peter Horsten Poland
Positive Social Media Sociologist Software
Trust University of Gdańsk Web
Who’s “Me”
NO
PRIVACY
Are you aware people are finding you on the Internet?
You have to be SEXY...
In Social Media...
How to attract him?
How to attract your audience?
Social Media is like dating...
Hair
Make-up
Dress
High-heels
You need to think about everything... It needs to be complete...
Ok, I got it.
But how?
#1: Know your target
Who do you want to attract?
• Girls love fashion and shoes• Young target group – young behaviour on fanpage• Activities encouraged by fashion and being
fashionable• Cooperation with bloggers who are those girls’
idols
http://facebook.com/deezee.plhttp://blog.deezee.pl
#2: Quality before quantity
Don’t try to be liked by everyone
Focus on your target group
Why to use social media?
#3: Find your goal
How to behave?
• Listen• Ask• Talk• Engage• Ask• Encourage feedback
#4: THE DATE
#5: Make the relationship special
• Write something interesting
• Don’t write about yourself only
• Get into the habit of sharing anything cool!
#6: Measure performance
#7: Do more of what works, but test, test, test
• When you find what works for you, do more of that
• Keep tracking• Try something different to stay exciting• Move and flow with your audience.
Bottom line...
• Gather the correct people• Know what you want to achieve• Be awesome• Share cool stuff• Encourage other people to share it too
Most of all: Be yourself!
Contact details:@ [email protected] http://goyello.com http://blog.goyello.com http://petersopinion.com
http://twitter.com/PetersOpinion
Contact details:@ [email protected] http://goyello.com http://blog.goyello.com http://petersopinion.com
http://twitter.com/PetersOpinion
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