More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development...

71
More Than Alumni More Than Alumni More Than Development More Than Development More Than What We Do Now More Than What We Do Now

Transcript of More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development...

Page 1: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

More Than AlumniMore Than AlumniMore Than DevelopmentMore Than DevelopmentMore Than What We Do NowMore Than What We Do Now

Page 2: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

GoalsGoals

Have fun.Have fun.Ideas to Strategies to practical.Ideas to Strategies to practical.Networking (social).Networking (social).In some ways, you know, our age resembles Pericles' Golden In some ways, you know, our age resembles Pericles' Golden Age in Athens. The Greeks used slaves to create their leisure, Age in Athens. The Greeks used slaves to create their leisure, and we use a kind of slave, too the machine. We enslave and we use a kind of slave, too the machine. We enslave metal and glass and plastic, while the Greek enslaved his metal and glass and plastic, while the Greek enslaved his enemy. However, our slaves are not passive. ... They rise to enemy. However, our slaves are not passive. ... They rise to challenge us, their creators.challenge us, their creators.

The issue, finally, is whether we can build a society that will The issue, finally, is whether we can build a society that will exploit them for the good of all of us, or whether we must exploit them for the good of all of us, or whether we must warp our own lives in accommodating to technological warp our own lives in accommodating to technological change.change.

(Thomas Watson, Brown University, Providence, 1965)(Thomas Watson, Brown University, Providence, 1965)

Page 3: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Who Are You?Who Are You?

How many of you have How many of you have messaging/marketing responsibilities messaging/marketing responsibilities for your web site?for your web site?How many of you have technical How many of you have technical management and implementation management and implementation responsibilities for your web site?responsibilities for your web site?

Page 4: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Time and history Time and history ……

“This thing all things devours:Birds, beasts, trees, flowers;Gnaws iron, bites steel;Grinds hard stones to meal;Slays king, ruins town,And beats high mountain down.”

J.R.R. Tolkien

Page 5: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of ConversationConcepts of Conversation

http://www.movie-list.com/trailers.php?id=conversation

Page 6: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

HistoryHistory

1970 1970 -- First ARPANET HostFirst ARPANET Host--Host protocolHost protocol1998 1998 -- 2,000,000 + Domains, Electronic Stamps, E2,000,000 + Domains, Electronic Stamps, E--auctions, Portalsauctions, Portals

2000 2000 -- ASP, NapsterASP, Napster2001 2001 -- SETI@HomeSETI@Home, Grid Computing, Grid Computing2002 2002 -- BlogsBlogs2003 2003 -- Flash Mobs, SQL Slammer WormFlash Mobs, SQL Slammer Worm(10 Minutes to Spread Worldwide.)(10 Minutes to Spread Worldwide.)2004 2004 -- Internet2 Backbone Upgraded to 10GbpsInternet2 Backbone Upgraded to 10Gbps100 Year Domain Registration100 Year Domain Registration2005 2005 –– Year of the iPodYear of the iPod2006 2006 –– Year of the video download?Year of the video download?

http://www.zakon.org/robert/internet/timeline/Only 28Years!

Ch ChChanges

Page 7: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Internet UsageInternet Usage

2000 2000 -- 2005 Usage Growth 146.2%2005 Usage Growth 146.2%13.9% of Worlds Population13.9% of Worlds Population

67.6% Penetration 67.6% Penetration –– North AmericaNorth America48.6% Penetration 48.6% Penetration –– Oceania/Aus.Oceania/Aus.35.5% Penetration 35.5% Penetration –– EuropeEurope10.3% Penetration 10.3% Penetration –– Latin AmericaLatin America8.5% Penetration 8.5% Penetration –– AsiaAsia7.5% Penetration 7.5% Penetration –– Middle EastMiddle East

TargetYour

Audience

Is Your TrafficGrowth Similar?

Note: Broadband 50% plus in North America. www.internetworldstats.comwww.internetworldstats.com

Page 8: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

HistoryHistory

Mainframes MiniComputers

MicroComputers

LocalArea

Networks

WideArea

NetworksInternet

Transactions E-mail E-mailDocuments

FileSharing

WideArea

NetworksRichest

Interface

Blogs,BulletinBoards,

WikiRichness of User Experience

User ExpectationsUser Familiarity with Systems

Move to Document Centric & Service Orientated Information

Page 9: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

History (January 2006)History (January 2006)

iPod Jukebox

Page 10: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Relations = EyeballsRelations = Eyeballs

ProgramSuccess

One Ring to Rule Them All

Page 11: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

What WeWhat We’’re Up Againstre Up Against

10,000,000,000,000,000,000 bytes of 10,000,000,000,000,000,000 bytes of data being created every year.data being created every year.

The worldThe world’’s offices consumed 43% s offices consumed 43% more paper in 2002 than 1999.more paper in 2002 than 1999.

(Berkeley Study)(Berkeley Study)

Page 12: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

What WeWhat We’’re Up Againstre Up Against

““According to Google, approximately 8 billion web According to Google, approximately 8 billion web pages on the World Wide Web today. These pages pages on the World Wide Web today. These pages are served by about 50 million different web sites. are served by about 50 million different web sites. ThatThat’’s an average of 160 web pages per web site.s an average of 160 web pages per web site.””

Higher Education has an average of over 10,000 Higher Education has an average of over 10,000 pages per web site.pages per web site.

From Heroes of the Web, by Lance From Heroes of the Web, by Lance MerkerMerkerPresident and CEO President and CEO WebsiteASPWebsiteASP

Does the content on our Alumni and Friends sites Does the content on our Alumni and Friends sites provide the same array of rich content as the rest provide the same array of rich content as the rest of the institution?of the institution?

Page 13: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

What WeWhat We’’re Up Againstre Up Against

The Ultimate Online PharmaceuticalThe Ultimate Online PharmaceuticalMedicines before Valentine Day !!!Medicines before Valentine Day !!!Full of health? Then don't click!Full of health? Then don't click!Buy OEM SoftwareBuy OEM SoftwareWant your love back?? Check it out!Want your love back?? Check it out!Effortless pharma FacllltatlonEffortless pharma Facllltatlon

Low Value Email Low Value Email -- 12% of corporate payroll.12% of corporate payroll.

Page 14: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Higher Ed IssuesHigher Ed Issues

Increased CompetitionIncreased Competition

Over 300,000 new nonOver 300,000 new non--profits in last profits in last decade.decade.TheyThey’’ve been doing a better job on the web ve been doing a better job on the web because theybecause they’’ve had to.ve had to.Most of them only have 1 source of Most of them only have 1 source of revenues.revenues.Becoming very aggressive in the major gifts Becoming very aggressive in the major gifts game.game.

Page 15: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

The Silo EffectThe Silo Effect

Alumni RelationsAlumni Relations

Annual FundAnnual Fund

AdvancementAdvancementServicesServices Small PipesSmall Pipes

All OthersAll Others

Wine Blending: Tips from the ProsWine Blending: Tips from the Proshttp://www.winemakermag.com/departments/22.htmlhttp://www.winemakermag.com/departments/22.html

Page 16: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

The Silo EffectThe Silo Effect

Decisions in Higher EducationDecisions in Higher Education

““The resolution of an issue has the The resolution of an issue has the possibility of ending a discussion.possibility of ending a discussion.””

Different PurposeDifferent PurposeDifferent Tools, ComponentsDifferent Tools, ComponentsDifferent overlays for relationships.Different overlays for relationships.

I may be I may be seeelowwwwseeelowwww, but I, but I’’m sure.m sure.

Page 17: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Predicting the FuturePredicting the Future

Page 18: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Evolution/RevolutionEvolution/Revolution

You say you want a revolution You say you want a revolution Well, you know Well, you know We all want to change the world We all want to change the world You tell me that it's evolution You tell me that it's evolution Well, you knowWell, you know

Page 19: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of PlaceConcepts of Place

http://www.phoenix.edu/

Page 20: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of PlaceConcepts of Place First VirtualReunion

http://www.dickinson.edu/alumni/weekend/

Page 21: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of BrandConcepts of Brand

““Brands are not simply products or services.Brands are not simply products or services.

Brands are the Brands are the sum total of all the imagessum total of all the images that that people have in their headspeople have in their heads about a particular about a particular company and a particular mark.company and a particular mark.””

Scott Bedbury, President of BrandstreamScott Bedbury, President of Brandstream

““A brand is a trust mark; a warrant; a promise.A brand is a trust mark; a warrant; a promise.””

Al Ries and Laura Ries in The 22 Immutable Laws Al Ries and Laura Ries in The 22 Immutable Laws of Brandingof Branding

Page 22: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

UConnUConn’’ss Bold BrandingBold Branding

http://www.uconn.edu/

Page 23: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

““GoogleizedGoogleized”” BrandingBranding

http://www.vassar.edu/

Page 24: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

MITMIT’’s Random Brandings Random Branding

http://www.mit.edu

Page 25: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

MITMIT’’s Random Brandings Random Branding

http://www.mit.edu

Page 26: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of Concepts of Communication Communication -- OldOld

InternalInternal ExternalExternal

The Medium is the MessageThe Medium is the Messagehttp://http://www.marshallmcluhan.comwww.marshallmcluhan.com//

Page 27: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of Concepts of Communication Communication -- NewNew

InternalInternal ExternalExternal

The Conversation is the MessageThe Conversation is the Message

Page 28: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Predicting the FuturePredicting the Future

http://www.robinsloan.com/epic/

The Click Stream Data WarehouseThe Click Stream Data Warehousehttp://http://www.clickstreamconsulting.com/index.htmlwww.clickstreamconsulting.com/index.html

Page 29: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Social NetworkingSocial Networking

MySpace, the social networking Web MySpace, the social networking Web site, could be worth around $15 billion site, could be worth around $15 billion within three years, measured in terms within three years, measured in terms of the value created for shareholders of the value created for shareholders of parent company News Corp., a Wall of parent company News Corp., a Wall Street media analyst forecast on Street media analyst forecast on Wednesday.Wednesday.

The Conversation is the MessageThe Conversation is the Message

Page 30: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Social NetworkingSocial Networking

5 people writing a novel 5 people writing a novel simultaneouslysimultaneouslyAnti geographic, network Anti geographic, network initiated, behavior algorithm.initiated, behavior algorithm.30 friends.30 friends.Uncontrolled and unscripted, Uncontrolled and unscripted, democracy, freedom.democracy, freedom.Sharing of conventional and Sharing of conventional and unconventional media.unconventional media.

Keep your friends close, and Keep your friends close, and your enemies closer.your enemies closer.

Page 31: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Social NetworkingSocial Networking

MySpaceMySpace100 million plus profiles100 million plus profiles#1 U.S. site in July 2006#1 U.S. site in July 2006FacebookFacebook7.5 million plus profiles7.5 million plus profiles2,200 plus profiles2,200 plus profiles22,000 plus high schools22,000 plus high schools

Page 32: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Social NetworkingSocial NetworkingDefense MechanismsDefense Mechanisms

http://www.myspace.com/gouchercollege

Page 33: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Social NetworkingSocial NetworkingDefense MechanismsDefense Mechanisms

http://www.goucher.edu/x2485.xml

Page 34: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

The Future of Social The Future of Social Networking Networking -- For UsFor Us

We lease pages from social networking pages that We lease pages from social networking pages that we can we can ““partiallypartially”” brand to our own institutions.brand to our own institutions.We buy information back from social networking We buy information back from social networking sites, and then have to resites, and then have to re--edit and verify it.edit and verify it.Social networking sites pass memberships and gifts Social networking sites pass memberships and gifts through to us and take a commission on the through to us and take a commission on the transaction.transaction.Social networking sites continue to create current Social networking sites continue to create current and future social problems for our students and and future social problems for our students and constituents.constituents.

As the capital markets continue to embrace social As the capital markets continue to embrace social networking sites, when will they start to be networking sites, when will they start to be considered considered ““too mainstreamtoo mainstream””??

Page 35: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

The Future of Social The Future of Social Networking Networking -- For UsFor Us

Real time college/university rankings Real time college/university rankings with registered students rating with registered students rating institutions on different criteria.institutions on different criteria.Online directories seamlessly Online directories seamlessly connecting and integrating.connecting and integrating.

Page 36: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Social Networking Social Networking --Attract Young AlumniAttract Young Alumni

http://www.supportingadvancement.com/web_sightings/esolicitations/

Page 37: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Social Networking Social Networking --Instant MessagingInstant Messaging

http://admissions.msu.edu/learnMore/IM.asp

Page 38: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of InformationConcepts of Information

The Archie catalogue maintains a list of about The Archie catalogue maintains a list of about 1,500 FTP1,500 FTP sites where almost sites where almost 3 million unique files3 million unique filesare kept.are kept.These files contain over These files contain over 200 gigabytes200 gigabytes of of information.information.Archie can search this database for file locations Archie can search this database for file locations when you give it a key word to search for.when you give it a key word to search for.The Archie program will not actually get the file for The Archie program will not actually get the file for you, but it will tell you where you can find it.you, but it will tell you where you can find it.Once you know the file's name and location, you Once you know the file's name and location, you can use your FTP program to get it.can use your FTP program to get it.

http://www.schoolnet.ca/aboriginal/lessons/archie-e.html

Page 39: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of InformationConcepts of Information

http://www.google.com

Page 40: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of InformationConcepts of Information

5 Million Articles5 Million ArticlesTop 20 most visited sitesTop 20 most visited sitesAs accurate as BritannicaAs accurate as BritannicaFree resourceFree resource

How do we use in our organizations?How do we use in our organizations?

Check our own organizationCheck our own organization’’s entry, update and res entry, update and re--verify that the information is correct.verify that the information is correct.

Research on our key constituents.Research on our key constituents.________________________________________________________________________________________________________________

http://en.wikipedia.org/wiki/Main_Page

Page 41: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of InformationConcepts of Information““NewNew”” InformationInformation

The BlogosphereThe Blogosphere

50 million plus.50 million plus.1.6 million plus posts a day.1.6 million plus posts a day.

Readers:Readers:38% teens, 39% adults, 51% 38% teens, 39% adults, 51% journalists.journalists.

Page 42: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of InformationConcepts of Information““NewNew”” InformationInformation

http://www.goucher.edu/x4771.xml

Page 43: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of InformationConcepts of Information““NewNew”” InformationInformation

YouTubeYouTube100 million videos viewed per day.100 million videos viewed per day.Private channel for registered users.Private channel for registered users.

http://www.youtube.com/results?search_query=darth+vador

Page 44: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of InformationConcepts of Information““NewNew”” InformationInformation

FlickrFlickr4.5 million plus users4.5 million plus users17 million plus unique visitors/month17 million plus unique visitors/month230 million plus photos230 million plus photos

http://www.flickr.com/

Page 45: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of InformationConcepts of Information““NewNew”” InformationInformation

RSS FeedsRSS Feeds(I(I’’m m RReady for eady for SSome ome SStories)tories)

Page 46: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of InformationConcepts of Information““NewNew”” InformationInformation

Balance of Free Speech and Balance of Free Speech and Democracy. Genuine preferred.Democracy. Genuine preferred.

You Are AlumniYou Are Alumni

Page 47: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of ExpertiseConcepts of Expertise

““Any College Will DoAny College Will DoThe Path to the Corner OfficeThe Path to the Corner Office””

The college diplomas of the nation's top executives The college diplomas of the nation's top executives tell an intriguing story: Getting to the corner office tell an intriguing story: Getting to the corner office has more to do with leadership talent and a drive has more to do with leadership talent and a drive for success than it does with having an for success than it does with having an undergraduate degree from a prestigious university.undergraduate degree from a prestigious university.

Most CEOs of the biggest corporations didn't attend Most CEOs of the biggest corporations didn't attend Ivy League or other highly selective colleges. They Ivy League or other highly selective colleges. They went to state universities, big and small, or to lesswent to state universities, big and small, or to less--known private colleges.known private colleges.

The Wall Street Journal Onlinehttp://online.wsj.com/public/article/SB115853818747665842-he7lCpgXm8N2NkVl6PvPNthMh_0_20061017.html?mod=tff_main_tff_top

Page 48: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of ExpertiseConcepts of Expertise

http://ratemyprofessors.com/index.jsp

Page 49: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of ExpertiseConcepts of Expertise

““The Art of the Bogus RatingThe Art of the Bogus Rating””

"Dr. Julius is the single greatest instructor that has ever "Dr. Julius is the single greatest instructor that has ever graced a classroom. His patience and kindness can only be graced a classroom. His patience and kindness can only be truly appreciated once you've seen the raggedy and motley truly appreciated once you've seen the raggedy and motley group of students that he lets work in his lab.group of students that he lets work in his lab.““

He would feel flattered, except he wrote the comment He would feel flattered, except he wrote the comment himself.himself.

Chronicle of Higher EducationChronicle of Higher Educationhttp://chronicle.com/temp/email2.php?id=DtdwjJhbhTxfCd36zhttp://chronicle.com/temp/email2.php?id=DtdwjJhbhTxfCd36zvDk5fvzqy9cdDRHvDk5fvzqy9cdDRH

Recent studies also suggest that you no longer have to do Recent studies also suggest that you no longer have to do research at a premium university to be a premium researcher, research at a premium university to be a premium researcher, because of the way the Internet has leveled knowledge.because of the way the Internet has leveled knowledge.

Page 50: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of CourseConcepts of Course

““Cal will offer classes through Google VideoCal will offer classes through Google Video””

The The University of California, BerkeleyUniversity of California, Berkeley, has , has inked a deal to offer hundreds of hours of inked a deal to offer hundreds of hours of educational content, including course educational content, including course lectures and symposia, free of charge on lectures and symposia, free of charge on Google Video.Google Video.

UC Berkeley will be the first university with UC Berkeley will be the first university with its own Google Video web page, school its own Google Video web page, school officials said.officials said.

San Francisco Business Timeshttp://sanantonio.bizjournals.com/sanfrancisco/stories/2006/09/25/daily17.html

Page 51: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of CourseConcepts of Course

http://itunes.stanford.edu/

Page 52: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of CourseConcepts of Course

PodcastsPodcasts5 million plus downloaded in 2005.5 million plus downloaded in 2005.Estimated more than 62.8 million plus Estimated more than 62.8 million plus within a few years.within a few years.VodcastsVodcasts and downloading video will and downloading video will soon be commonplace.soon be commonplace.

Page 53: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of TimeConcepts of Time

““MySpace Going MobileMySpace Going Mobile””

After his meeting with MySpace's management, After his meeting with MySpace's management, RohanRohan said he said he was briefed on a project to develop a MySpace web was briefed on a project to develop a MySpace web application to run on mobile phones. He said it should be application to run on mobile phones. He said it should be launched in three to four months with a major U.S. carrier.launched in three to four months with a major U.S. carrier.

MarketingVOXMarketingVOXhttp://www.marketingvox.com/archives/2006/09/28/analyst_http://www.marketingvox.com/archives/2006/09/28/analyst_myspace_going_mobile/myspace_going_mobile/

““MyBallotMyBallot BoxBox””

MySpace launches a new effort to bring the benefits of social MySpace launches a new effort to bring the benefits of social networking to voter registration.networking to voter registration.

Newsweek Campaign 2006Newsweek Campaign 2006http://www.msnbc.msn.com/id/15027829/site/newsweek/http://www.msnbc.msn.com/id/15027829/site/newsweek/

Page 54: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of TimeConcepts of Time

Tivo Announces Video on Demandhttp://www.tivo.com/0.0.asp

Page 55: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of ConvergenceConcepts of Convergence

David Baker's new composition, Concertino for Cellular Phones and Orchestra, will incorporate audience members' cell phones in order to create a shared participatory performance experience. It is scheduled to kick off the 20th anniversary season of the Chicago Sinfonietta on Oct. 1 and 2 under the direction of Maestro Paul Freeman.

Expect to be coached on almost everything you've ever done at a concert: the simultaneous standing of thousands of fans, clapping and foot stomping on cue, bonding with total strangers who share an interest in the same music, and the choreographed flicking of raised lighters -- or in a high-tech twist, raising the lighted faces of thousands of cell phones.

What’s your text messaging strategy?

Page 56: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of ConvergenceConcepts of Convergence

Skype Skirmishes Skype Skirmishes ““II’’m on Skype now.m on Skype now.””

Skype,Skype, founded in 2002, has nearly tripled its reach, founded in 2002, has nearly tripled its reach, growing from 44 million users one year ago to 113 growing from 44 million users one year ago to 113 million today.million today.

Users can make and receive calls from one computer Users can make and receive calls from one computer to another across the globe at no cost and can call to another across the globe at no cost and can call land lines at low rates.land lines at low rates.

Among the biggest groups taking advantage are Among the biggest groups taking advantage are business owners, exbusiness owners, ex--pats, and, of course, pats, and, of course, that that population that often lives far from home and population that often lives far from home and somewhere near the cutting edge of technology somewhere near the cutting edge of technology ——college studentscollege students..

Inside Higher Edhttp://insidehighered.com/news/2006/09/29/skype

Page 57: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Concepts of ConvergenceConcepts of Convergence

Page 59: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

ChallengesChallenges

Cyber crime now the most profitable Cyber crime now the most profitable criminal activity.criminal activity.Privacy.Privacy.OptOpt--in, opt outs, choices.in, opt outs, choices.Spam and trusted email senders.Spam and trusted email senders.SPLOG (HereSPLOG (Here’’s a new one.)s a new one.)__________________________________________________________Budgets and time.Budgets and time.

Page 60: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Ohio U.: Big Problems,Ohio U.: Big Problems,Big ConsequencesBig Consequences

The DamageThe Damage5 separate systems breached, 173,000 5 separate systems breached, 173,000 ssss numbers numbers compromised, 367,000 personal files exposed, some for more compromised, 367,000 personal files exposed, some for more than 13 months and 33 reports by alumni about possible than 13 months and 33 reports by alumni about possible identity theft.identity theft.

The ReactionThe Reaction8,000 calls to an information hotline set up to field concerns, 8,000 calls to an information hotline set up to field concerns, 800 e800 e--mail messages and letters of complaint, 34,000 hits on mail messages and letters of complaint, 34,000 hits on datadata--security web site.security web site.

The CostThe Cost$77,000 spent notifying alumni and students of breaches, $77,000 spent notifying alumni and students of breaches, $750,000 in 21$750,000 in 21--day emergency response expenses for day emergency response expenses for hardware and consulting, $4hardware and consulting, $4--million allocated by trustees to million allocated by trustees to secure systems, 2 IT administrators fired, 1 resignation by secure systems, 2 IT administrators fired, 1 resignation by chief information officer.chief information officer.

The Chronicle of Higher Education

Page 61: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Email and MarijuanaEmail and Marijuana

http://www.imdb.com/gallery/ss/0028346/Ss/0028346/Untitled1.jpg?path=gallery&path_key=0028346

Page 62: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Email and MarijuanaEmail and Marijuana

In a series of tests carried out by Dr Glenn In a series of tests carried out by Dr Glenn Wilson, Reader in Personality at the Wilson, Reader in Personality at the Institute of Psychiatry, University of London, Institute of Psychiatry, University of London, an average workeran average worker’’s functioning IQ falls ten s functioning IQ falls ten points when distracted by ringing points when distracted by ringing telephones and incoming emailstelephones and incoming emails..This drop in IQ is This drop in IQ is more than double the four more than double the four point drop seen following studies on the point drop seen following studies on the impact of smoking marijuanaimpact of smoking marijuanaSimilarly, research on sleep deprivation Similarly, research on sleep deprivation suggests that an IQ drop of ten points is suggests that an IQ drop of ten points is equal to missing an entire night of sleep 3 . equal to missing an entire night of sleep 3 . http://h41131.www4.hp.com/uk/en/pr/UKen22042005142004.html

Page 63: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

OpportunitiesOpportunities

Well established brands.Well established brands.Lots of unique content.Lots of unique content.Intellectual capital.Intellectual capital.Freedom of expression.Freedom of expression.Unique relationship pools.Unique relationship pools.Creativity.Creativity.Vendors with good products.Vendors with good products.

Page 64: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

OpportunitiesOpportunities

User friendly, no/low cost technology.User friendly, no/low cost technology.Search enginesSearch engines’’ relationship with fresh relationship with fresh content.content.Distribution of message through mass Distribution of message through mass email, R.S.S. and similar methods is email, R.S.S. and similar methods is easier/cheaper than ever.easier/cheaper than ever.New graduate and up and coming New graduate and up and coming demographic understands how to use demographic understands how to use all this.all this.

Page 65: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

OpportunitiesOpportunities

More audiences to for which to gain More audiences to for which to gain engagement to our causes.engagement to our causes.Users with passion for their cause.Users with passion for their cause.Viral marketing and peers asking Viral marketing and peers asking peers.peers.User generated content saves you User generated content saves you from having to do a lot of it.from having to do a lot of it.Sharing of information levels Sharing of information levels knowledge more quickly.knowledge more quickly.

Page 66: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

OpportunitiesOpportunities

Ubiquitous wireless and net access.Ubiquitous wireless and net access.G Drive.G Drive.

Page 67: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

In the year In the year ……..

““Internet's Future in 2020 DebatedInternet's Future in 2020 Debated””

The internet will be a thriving, lowThe internet will be a thriving, low--cost network of cost network of billions of devices by 2020, says a major survey of billions of devices by 2020, says a major survey of leading technology thinkers. The Pew report on the leading technology thinkers. The Pew report on the future internet surveyed 742 experts in the fields of future internet surveyed 742 experts in the fields of computing, politics and business.computing, politics and business.

More than half of respondents had a positive vision More than half of respondents had a positive vision of the net's future but 46% had serious of the net's future but 46% had serious reservations.reservations.

Almost 60% said that a counter culture of Almost 60% said that a counter culture of LudditesLudditeswould emerge, some resorting to violence.would emerge, some resorting to violence.

http://news.bbc.co.uk/2/hi/technology/5370688.stm

Page 68: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

In the year In the year ……..

Glocalization

Advancement/Development

CompellingCase

http://www.pollyglotto.com/index8.php

Page 69: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

In the year In the year ……..

New skill sets in house.New skill sets in house.

Telemarketing Training VideoTelemarketing Training Video

http://www.supportingadvancement.com/revenue/call_center_design/videos/ut_training_1.htm

Page 70: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

ResourcesResources

http://www.supportingadvancement.comhttp://www.supportingadvancement.com

Lots of web resources out there.Lots of web resources out there.Google search.Google search.

Good Listserv Good Listserv –– UWEBDUWEBDhttp://listserver.itd.umich.edu/cgihttp://listserver.itd.umich.edu/cgi--bin/lyris.pl?enterbin/lyris.pl?enter==uwebd&text_modeuwebd&text_mode=0=0

Page 71: More Than Alumni More Than Development More Than …€¦ · More Than Alumni More Than Development More Than What We Do Now. ... has more to do with leadership talent and a drive

Any final questions?Any final questions?

http://www.supportingadvancement.combrian.dowling@supportingadvancement.com