You are at the center of learning

Your path to a more

INSPIRED FUTURE

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WHERE ARE ESSILOR ACADEMY CENTERS IN THE WORLD?

Singapore, Dallas, Paris, Rio de Janeiro

WELCOME to your new path to a more inspired future

Randy RichardsonDirector of Training and DevelopmentEssilor Europe

WHAT WE DO

Essilor Academy provides optical, sales and business and management education programs to Essilor customers. We can provide you and your entire team with the knowledge and skills essential to manage and operate your business, and stay at the leading edge of practice

success now and into the future.

With a unique and dynamic learning approach and a portfolio of programs that is evolving to meet the needs of clients, Essilor Academy will inspire a new level of motivation and a passion for learning whether you an optometrist, optician, ophthalmologist, or optical assistant.

Share and connect. Enjoy and have fun. Grow and be enriched in a culture of innovation.

Follow the path to a more inspired future with Essilor Academy.

We look forward to welcoming you to our learning community.

THE CENTRE OF LEARNING

In the heart of Paris at Bastille, we are located in a precinct dedicated to vision, alongside one of the most recognised ophthalmology hospitals and other research institutes.And you will also be in easy reach of the cultural richness and beauty that only Paris offers.

LEARNING FLEXIBILITY

At Essilor Academy EuropeOur modern and fully equipped premises at Bastille in Paris are designed specifically for education, with all the equipment and technology necessary for a complete and professional learning experience.

At your locationOur programs are able to be delivered in a location of your choice and adapted to suit your specific needs.

At your fingertipsOur e-learning program offers you and your team the chance to participate in learning and reinforce skills at your own pace and where it suits you.

‘Success will not lower its standard to us.We must raise our standard to success.’

Rev. Randal R McBride Jr.

Management 4 Success

AimsTo develop a foundation of knowledge and skills essential for future ownership and management of successful independent practices. With dynamic content and incredible support this will help guide your first few years in acquiring, setting up and running a practice.

Designed ForNew managers,owners with no experience or few years of experience, who aspires to successfully drive their business and manage their independent practice.

Program StructureBlended programme with live training and on-line follow-up.Individual follow-up and group coaching. The tutor will lead you via Essilor Academy platform on-line and different apps.This is a 9 month program with 4 days live training and 9 months of follow-up in your practice on-line and virtual.

Learning ObjectivesUnderstanding human behaviour and youDeveloping your leadership styleFinance fundamentalsPractice operationsEssentials of human resourcesMarketing in an optical practiceFeedback processesDeveloping a teamNegotiation skills

Practical detailsContact Essilor Academy to get all information on the program.

BUSINESS & MANAGEMENT

Management 4 Growth

AimsBuilding on your existing experience and knowledge, this program will share management techniques that will help you more effectively manage and grow your business and lead and motivate your team.Share and exchange best practices to inspire new and exciting ideas to challenge your current perceptions of the market and your store.

Designed ForBusiness owners and practice managers with 3-10 years of experience and seeking innovation and growth.

Program StructureThis is a 2 year program that blends structured learning with practical implementation in your business and coaching to support this. Each of the 2 sessions is delivered as 2 days of learning, then with plans implemented by you in your business, supported by a coach over 12 months.

Learning Objectives

Year IUnderstanding thecompetitive propositionCreating a culture of successHow to increase profit

Practical implementation supported by coaching :

- Implementing action plans- Vision integration- Developing team culture

Year II Defining strategic positioning The essentials of finance for an optical business Better stock management Understanding marketing principles

Practical implementation supported by coaching :

- 3 year financial plan- Human resource management- Using social media

The program focuses on :• Strategy• Finance

• Human Resources• Marketing and Sales

Practical detailsEssilor Academy, 2 days in each of years 1&2And your practice, implementation and coaching in each of years 1&2

BUSINESS & MANAGEMENT

Social Media: Promoting you

AimsThis program will share communication skills to help you to attract more effectively customers and grow your business.Share and exchange best practices to inspire new and exciting ideas tochallenge your current perceptions of the market and your store.

Designed ForEveryone interested in online communication opportunities.

Program StructureThis is a 1 day program that blends structured learning with practical implementation in your business.

Learning ObjectivesUnderstanding the business benefits associated with the social media platforms. Determine which social media platform(s) is/are best for your business.Understand how to integrate social media into existing marketing and how to communicate effectively on.

Integration of performance in business growth

Practical detailsContact Essilor Academy to get all information on the program.

BUSINESS & MANAGEMENT

SALES

Boosting your Sales

AimsImprove your communication and selling approach for business growth and increased customer satisfaction through a blend of classroom instruction, roll plays and in-store coaching.

Designed ForPractice managers and dispensers with some experience.This involves the entire practice team during the in-store application and requires commitment of the whole team.

Learning ObjectivesKey communication skillsUnderstanding the customerManaging the patient journeySuccessful selling techniquesUse of sales toolsManaging objectionsHandling difficult situationsUnderstanding and creating loyalty

Learning OutcomesAction plan resulting from the workshopIndividual and collective action plans for the team.

Practical detailsThis program is delivered in 2 parts: the workshop and practical application.

Location and DurationEssilor Academy 2 days

OPTICS

Practical Optics

AimsThis course delivers a basic knowledge of optics and practical experience covering the fundamentals of dispensing.

Designed ForThose new to optics or with limited optical experience.

Learning ObjectivesEye anatomyBasic optical theoryUnderstanding the prescriptionLens types, materials and treatmentsMeasurements and frame adjustmentOrdering lensesLens edging and fittingDelivery for satisfaction

Practical DetailsEssilor Academy, 2 days

Satisfying Presbyopes

AimsTo enhance understanding of presbyopia and progressive lenses, making it easier to recommend and manage progressive lenses for complete patient satisfaction. This is includes classroom learning, practical workshops and casestudies.

Designed ForExperienced optical staff and eye care professionals.

Learning Objectives

Understanding presbyopiaUnderstandinfSuccessful fittingThe presbyopic prescriptionPrescription trialMeasuring and centeringSolving adaptation issuesDealing with special casesCommunication with presbyopic patientsUnderstanding presbyopesCreating growth with premium progressive lenses

Practical detailsEssilor Academy, 3 daysThis can also be delivered locally, 2 days

OPTICS

Refraction Basics

AimsLearn or refresh your knowledge of refraction with this hands on program.

Designed ForEye care professionals seeking to learn or renew their refraction skills and proficiency.

Learning Objectives Understanding refraction theory Binocular vision Refraction for near vision and determining addition Trial and checking prescriptions

Practical workshops - Using the trial frame - The phoropter - Near vision for presbyopes - Checking the prescription

Practical detailsEssilor Academy, 2 daysThis can also be delivered locally, 2 days

REFRACTION

Advanced Refraction

AimsEnhance your knowledge and refraction skills and learn how to efficiently conduct a binocular vision examination.

Designed ForEye care professionals seeking to increase refraction knowledge, particularly for binocular vision. It is recommended that Refraction Basics has previously been completed or participants have a solid working knowledge of refraction.

Learning Objectives Refraction methods for distance and near vision Binocular subjective refraction Analysis of binocular vision Basic and in-depth binocular eye examinations Special cases analysis

Practical workshops - Refraction with trial frame and phoropter - Accommodation and convergence - Binocular subjective refraction - Binocular vision examinations

Practical detailsEssilor Academy, 2 daysThis can also be delivered locally, 2 days

Low Vision Basics

AimsTo develop the basic skills and understand how to best serve the needs of visually impaired clients, as well as manage relationships and communication with other health care professionals. Understand low vision aids and what’s needed to establish and organise and a practice successfully catering to low vision needs.

Designed ForEye care professionals with a practical knowledge of refraction looking to add low vision services to their business.

Learning ObjectivesUnderstanding low vision and its causesKnowing the role of the different health care providersRehabilitation of the visually imparedKnowledge of different types of low vision aidsUnderstand adaptation

Understand adaptation methods and device selection

Practical workshops- Refraction of the visually impaired

- Measurement and assembly of aids - Prosthetics - Managing the health provider relationships - Setting up a low vision practice: essential low vision aids

Practical detailsEssilor Academy, 2 days

Advanced Low Vision

AimsProviding exposure to visual impaired patients this allows a deeper and more practical approach to patient management. You will have a more complete understanding of tools and better understanding of psychology of the vision impaired patient.

Designed ForEye care professionals who have completed Low Vision Basics or with a working knowledge in low vision and are seeking to grow their expertise in this area.

Learning ObjectivesUnderstanding the psychology of the vision impairedCreate a detailed knowledge of devices

Practical workshops- Refraction of the visually impaired- Teaching device usage to patients- Needs analysis and recommending aids- Case studies

Practical detailsEssilor Academy, 2 days

HOW TO APPLY A COURSE?Since there are fixed schedule for the trainings, outlined in this brochure, should you identify a need for training within your team or yourself, start your online application at

www.essiloracademy.eu/live-programmes

Please feel free to Contact us for more information or any questions you may have.

We look forward to hearing from you!

13 rue Moreau75012 Pariswww.essiloracademy.eu

MetroLine 1 : Bastille or Gare de Lyon

Line 5 : Bastille Line 8 : Bastille or Ledru Rollin

RER:Line A and D: Gare de Lyon

BusNo 91 / 20 / 69

Airports buses and trains can bring you

into Paris

contact@essiloracademy.euT +33 1 41 79 08 10

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