Essilor National Consumer Campaign Flyer
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Licensing Agreement with one of Australia’s most recognised and trusted brands Essilor Australia has signed an exclusive 3 year licensing agreement with Cancer Council Australia for Crizal UV lenses. The agreement enables Essilor Australia to promote Crizal UV lenses to consumers as being endorsed by Cancer Council for providing wearers with the maximum level of UV protection possible. National Multi-Media Consumer Advertising Campaign To celebrate and capitalise on this exciting new partnership with Cancer Council, Essilor Australia will be conducting a national multi-media campaign which has been designed to drive consumers into your Optometry doors. Commencing in August, the Crizal UV consumer television campaign will be screened nationally on Channel 7 and 7Two. “Always On” 24/7 Digital Campaign A far reaching digital campaign begins in early August combining dedicated Crizal UV microsite (www.crizaluv.com.au) which includes a store locator feature, with SEO (search engine optimisation) capabilities and a comprehensive social media program. Our digital campaign will ensure that information about Crizal UV lenses is readily available to consumers seeking information about UV protection, optical products, dispensing optometry retail businesses and skin cancer prevention. Dynamic In-Store Visual Mechandising Campaign An extensive range of in-store Point of Sale (POS) materials will be available reflecting the same look and feel showcased within the media campaign. These materials will help you capitalise on the increase in consumer awareness about the need to protect eyes from the harmful effects of UV and Cancer Council’s exclusive endorsement of Crizal UV lenses. A comprehensive range of business to patient communication tools will be provided for you to utilise and promote Cancer Council’s endorsement of Crizal UV lenses to your patients. To participate in the Crizal UV Cancer Council campaign contact your Essilor Account Manager or [email protected] ESSILOR’S NATIONAL CONSUMER CAMPAIGN: HELPING YOU GROW YOUR BUSINESS.
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Essilor National Consumer Campaign Flyer
Transcript of Essilor National Consumer Campaign Flyer
Licensing Agreement with one of Australia’s most recognised and trusted brandsEssilor Australia has signed an exclusive 3 year licensing agreement with Cancer Council Australia for Crizal UV lenses. The agreement enables Essilor Australia to promote Crizal UV lenses to consumers as being endorsed by Cancer Council for providing wearers with the maximum level of UV protection possible.
National Multi-Media Consumer Advertising CampaignTo celebrate and capitalise on this exciting new partnership with Cancer Council, Essilor Australia will be conducting a national multi-media campaign which has been designed to drive consumers into your Optometry doors. Commencing in August, the Crizal UV consumer television campaign will be screened nationally on Channel 7 and 7Two.
“Always On” 24/7 Digital CampaignA far reaching digital campaign begins in early August combining dedicated Crizal UV microsite (www.crizaluv.com.au) which includes a store locator feature, with SEO (search engine optimisation) capabilities and a comprehensive social media program. Our digital campaign will ensure that information about Crizal UV lenses is readily available to consumers seeking information about UV protection, optical products, dispensing optometry retail businesses and skin cancer prevention.
Dynamic In-Store Visual Mechandising CampaignAn extensive range of in-store Point of Sale (POS) materials will be available reflecting the same look and feel showcased within the media campaign. These materials will help you capitalise on the increase in consumer awareness about the need to protect eyes from the harmful effects of UV and Cancer Council’s exclusive endorsement of Crizal UV lenses. A comprehensive range of business to patient communication tools will be provided for you to utilise and promote Cancer Council’s endorsement of Crizal UV lenses to your patients.
To participate in the Crizal UV Cancer Council campaign contact your Essilor Account Manager or [email protected]
ESSILOR’S NATIONAL CONSUMER CAMPAIGN: HELPING YOU GROW YOUR BUSINESS.
