Your customers are your best source of information
-
Upload
frederic-abella -
Category
Business
-
view
6.251 -
download
8
description
Transcript of Your customers are your best source of information
![Page 1: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/1.jpg)
> Your customersare your best
source of information
Frédéric Abella 2013 content2client.com - @fabella
![Page 2: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/2.jpg)
Your environment is uncertain
![Page 3: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/3.jpg)
Yesterday ...
![Page 4: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/4.jpg)
IdéeDes images d’hier, ancien monde microsoft, apple, caleche,
... will not help you
![Page 5: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/5.jpg)
Tomorrow ...
![Page 6: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/6.jpg)
… is simply unknown
![Page 7: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/7.jpg)
Yoursolution?
![Page 8: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/8.jpg)
Know the present
![Page 9: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/9.jpg)
EVERYTHINGabout the
present
To know
![Page 10: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/10.jpg)
But your present is complex
![Page 11: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/11.jpg)
#1 It is global
![Page 12: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/12.jpg)
Your competitors are in Sydney,…
Par Sardaka (d) 07:23, 4 January 2013 (UTC) (Travail personnel) CC-BY-3.0 via Wikimedia Commons - Novella_Book_Shop_Wahroonga.jpg
![Page 13: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/13.jpg)
… in MontLuçon,…
Par Croquant (Travail personnel) CC-BY-SA-3.0-2.5-2.0-1.0 via Wikimedia Commons - Montluçon_place_Notre-Dame_2.jpg
![Page 14: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/14.jpg)
… or in LouisianaBy Holger Gruber at de.wikipedia CC-BY-SA-2.0-de from Wikimedia Commons
![Page 15: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/15.jpg)
#2 It is digital
![Page 16: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/16.jpg)
A computer maker …
![Page 17: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/17.jpg)
… is now the competitor of the FNAC
![Page 18: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/18.jpg)
#3It is individualized
![Page 19: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/19.jpg)
Your customers are no longer a mass market, …
![Page 20: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/20.jpg)
neither trendy,
![Page 21: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/21.jpg)
… or seniors,
![Page 22: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/22.jpg)
… but just
them-selves
![Page 23: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/23.jpg)
Tomorrow they will be …
![Page 24: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/24.jpg)
… different from today
![Page 25: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/25.jpg)
You realize, every day …
![Page 26: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/26.jpg)
it is impossible …
![Page 27: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/27.jpg)
… to know everything about the
present
![Page 28: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/28.jpg)
So ?
![Page 29: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/29.jpg)
You have a business to run
![Page 30: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/30.jpg)
Salaries to be paid
![Page 31: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/31.jpg)
Products to be made
![Page 32: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/32.jpg)
How much? When?
![Page 33: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/33.jpg)
You have to sell them
![Page 34: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/34.jpg)
Where?
![Page 35: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/35.jpg)
How?
![Page 36: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/36.jpg)
Who can help you?
![Page 37: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/37.jpg)
Economists?
![Page 38: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/38.jpg)
Research panels?
![Page 39: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/39.jpg)
Your neighbor?
![Page 40: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/40.jpg)
Visionaries?
![Page 41: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/41.jpg)
Past sales?
![Page 42: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/42.jpg)
Your competitors?
![Page 43: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/43.jpg)
The best consulting
firm?
![Page 44: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/44.jpg)
Or a fortune-teller?
![Page 45: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/45.jpg)
No
![Page 46: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/46.jpg)
Who buysyour product?
![Page 47: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/47.jpg)
Who uses your service?
![Page 48: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/48.jpg)
Who tells others aboutits wonderful qualities?
![Page 49: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/49.jpg)
Who complains about its f*** defects?
![Page 50: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/50.jpg)
Who talks about it with her friends?
![Page 51: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/51.jpg)
Who compares it to others?
![Page 52: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/52.jpg)
Who goes to your competitor?
![Page 53: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/53.jpg)
![Page 54: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/54.jpg)
Yourcustomers
![Page 55: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/55.jpg)
#1You do not know what tomorrow will bring
![Page 56: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/56.jpg)
They don‘t either
![Page 57: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/57.jpg)
But nevertheless they decide
to buy your
product
![Page 58: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/58.jpg)
… or not
![Page 59: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/59.jpg)
#2Your
customers are all
different
![Page 60: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/60.jpg)
however they haveone thing in common
![Page 61: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/61.jpg)
They use your product
![Page 62: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/62.jpg)
#3 What do you have your competitor don't?
![Page 63: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/63.jpg)
Your customers
![Page 64: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/64.jpg)
They are your best source of information
![Page 65: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/65.jpg)
It is up to you to get
the best of it…
![Page 66: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/66.jpg)
before they change their mind
![Page 67: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/67.jpg)
3 questions to start with#1 Do you have the list of your customers?#2 Can you contact them?#3 Can they answer you?
You have> 3 no's : You depend on someone else.
You do not control your future.> 3 yeses : You can begin to build your future..
![Page 68: Your customers are your best source of information](https://reader038.fdocuments.net/reader038/viewer/2022103114/5562b855d8b42a09618b4721/html5/thumbnails/68.jpg)
« The problem is that we are trying to predict what people want »Steve Yegge
Frédéric Abella 2013 content2client.com - @fabella