The benefits of customers

How to utilise your assets

Making the most out of your customers isn’t always easy or fast. When done correctly, your customers can help put your business on the map.

Customers come from diverse backgrounds and can offer a unique perspective on anything from implementation to the strategic direction of your business.

Here are five ways that you can engage and utilise your customers to help grow your business.

1. Surveys

Find out how your customers feel about your product or service. Some methods include:

• Online feedback forms,• Face-to-face polls,• Telephone surveys,

2. Focus Groups

Focus groups are an effective way of getting specific feedback from customers. Some of the benefits include:

• Ability to learn about the issues facing customers,• Meeting your customers and building a

relationship,• Customers can bounce ideas between one

another.

3. Volunteering

Calling for customers to volunteer in your business is a great way of building rapport. They could potentially volunteer in any area that needs a new perspective. They can help you:

• Assess your employees for good practice examples,• Communicate in a language your customers

understand,• Recommend service improvements.

4. Interviewing

With the right guidance and training, customers could support you to ensure your workforce is as strong as possible and that it reflects your values. Staff who have been employed with customer support have said: “I got a feel for what the company was about.”

“It was helpful being able to ask how the client felt about the service.”

5. Engagement event

Engagement events are an opportunity to get customers together to share how engagement works for them. You could ask:

• What the most effective engagement methods are,

• What works well and what doesn’t work so well,• How to attract new customers.

Visit www.celebratingdisablility.co.ukor email info@celebratingdisability.co.uk

For help making your engagement strategies accessible to disabled

customers.