You Don't Know Me - What goes on inside your consumer's head?
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You Don’t Know Me
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At XPotential, we are passionate about helping clients get the deepest level of insight possible so they can deliver outstanding communications to target audiences. It is a challenge how this can be done reliably and efficiently. Now we have finally discovered a way! Take a look at this new and exciting approach on deep consumer insights!
Transcript of You Don't Know Me - What goes on inside your consumer's head?
You Don’t Know Me
So I am the person you want to talk to
You might know… my age
where I live
what I buy
what I say about brands, products, services…
But what you see on the outside is not who I am inside
So really,
you don’t know me
Do you know how I relate to other
people?
Do you know where I find meaning in my life?
Do you know how I cope when things
go wrong?
Do you know whether I prefer to think or to do?
Do you know how I see myself and how I want others
to see me?
Only people who really know me could answer these questions
If you don’t know me,
how can you know how to talk to me?
