You choose, you listen.

2

RADIO 24

You choose, you listen.

Radio 24 is thethethethe onlyonlyonlyonly "news"news"news"news &&&& talk"talk"talk"talk" radioradioradioradio stationstationstationstation onononon thethethethe

ItalianItalianItalianItalian radioradioradioradio scenescenescenescene, characterized by a multi-thematic

program of in-depth analysis and debate that covers the

areas of interest of different target audiences.

TheTheTheThe audienceaudienceaudienceaudience ofofofof RadioRadioRadioRadio 24242424 isisisis mademademademade upupupup ofofofof thethethethe mostmostmostmost activeactiveactiveactive

andandandand culturedculturedculturedcultured componentcomponentcomponentcomponent ofofofof thethethethe population,population,population,population, ableableableable totototo graspgraspgraspgrasp

thethethethe valuevaluevaluevalue ofofofof newnewnewnew stimuli,stimuli,stimuli,stimuli, fashions,fashions,fashions,fashions, trendstrendstrendstrends andandandand lifestyleslifestyleslifestyleslifestyles firstfirstfirstfirst....

GENDER

MEN

WOMEN23%23%23%23%

77%77%77%77%

61%61%61%61%

25%25%25%25%

AGE

35-64 YEARS

25-34 YEARS

14-24 YEARS

OVER 64 YEARS

Source: RadioTER 2017 year

% COMPOSITION ON RADIO

LISTENING «AVERAGE DAY

YESTERDAY»

RADIO 24 – THE LISTENERS PROFILE

9%

3

ADY*: 2.205.0002.205.0002.205.0002.205.000

AQH*: 191.000191.000191.000191.000

* Features: Average Day Yesterday and

Quarter (of an hour) Average

20%20%20%20%

33%33%33%33%

24%24%24%24%

NORRTH WEST

NORTH EAST

CENTRE

SOUTH AND ISLANDS

23%23%23%23%

DEGREE

SECONDARY SCHOOL

ELEMENTARY/NONE68%68%68%68%

6%6%6%6%

26%26%26%26%

EDUCATION GEOGRAPHICAL AREAS

5%

EDUCATION

64155155155155 67676767 36363636

DEGREE

COLLEGE

MIDDLE

SCHOOL

ELEMENT/

NONE

A DISTINCTIVE TARGET…

OCCUPATION

389

4

AFFINITY INDEX

Source: RadioTER 2017 year

DIRECTOR/MANAGER/EXECUTIVE

245

149

159 EMPLOYEE

65 WORKER

HOUSEWIFE

108 RETIRED

ENTREPRENEUR/FREELANCE

ARTIS/MERCHANT/WITH COMPANY

27

STUDENT55

UNOMPLOYED44

… AND DYNAMIC

5

Source: RadioTER 2017 year

Brand new introduced by the RadioTER research is the analysis

of the ratings for devices:

LISTENING THROUGH AUTORADIO: LISTENING THROUGH AUTORADIO: LISTENING THROUGH AUTORADIO: LISTENING THROUGH AUTORADIO: 65%The high percentage of mobile listeners confirms how Radio 24

is the broadcaster chosen by the most dynamic part of the by the most dynamic part of the by the most dynamic part of the by the most dynamic part of the

populationpopulationpopulationpopulation, by professionals who want to be constantly updated

and who want always pleasant and intelligent entertainment.

because… ”you chooe, you listen” as the claim of the spot says.

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The listeners of Radio24 find in the radio station a media that can interpret their tastes and needs thanks to its multi-thematic programming. The ability of

Radio 24 to maintain a close and constant relationship with its audience translates into a high percentage of loyalty and an average length of listening

above average:

LISTENING FIDELITY:43%

DAILY MEDIUM LISTENING DURATION:97 MIN

RADIO 24 PLUS: A LOYAL AUDIENCE

Planning a radio with a long duration and listening fidelity means being more likely to be exposed to advertising, i.e. being able to CONTACT THE

SAME PEOPLE WITH HIGH FREQUENCY IN SHORT TIMES

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A schedule rich of appointments dedicated

to ECONOMY,to FINANCE,

and to

FOCUSES and to NEWS,

And quality guaranteed by the journalists of Radio 24.

FOCUSECONOMIAEconomy and finance

SebastianoBarisoniLAVERSIONE DIOSCAR I CONTIDELLABELVAA biting point of view on economy

OscarGiannino

LAZANZARANews without tabù

Giuseppe Cruciani

24 MATTINOCommentaries, news, politics

Luca Telese

VOCID’IMPRESA ECONOMIAINPAGINE FABBRICA 2.4The week end programmes dedicated to economy and companies

Alessandra Scaglioni, Enrico Fabi, Filippo Astone

DUE DIDENARIMoney management

Debora Rosciani and Mauro

Meazza

BORSE INDIRETTAEight daily appointmentsdedicated to the Stock Exchange

RADIO 24: PROGRAMMES DEDICATED TO ECONOMY, FINANCE, NEWS…

… AND THE APPOINTMENTS DEDICATED TO CULTURE AND ENTERTAINMENT

A schedule rich of appointments dedicated to

CULTURE,

ENTERTAINMENT

and to SOCIETY

Alessandra Tedesco and

Salvatore Carrubba

IL CACCIATORE DI LIBRI

UN LIBRO TIRA L’ALTRO

MANGIA COME PARLICooking and food cultureCooking and food cultureCooking and food cultureCooking and food culture

Davide Oldani and Pierluigi

Pardo

LA ROSA PURPUREACinemaCinemaCinemaCinema

Franco Dassisti

Journey into the worlds of the voiceJourney into the worlds of the voiceJourney into the worlds of the voiceJourney into the worlds of the voice

Pino Insegno

VOICE ANATOMY

OBIETTIVO SALUTE

HHHHealthealthealthealth and wellnessand wellnessand wellnessand wellness

Nicoletta Carbone

TecnologiaTecnologiaTecnologiaTecnologia

Enrico Pagliarini

2024

I FUNAMBOLIInformation and entertainmentInformation and entertainmentInformation and entertainmentInformation and entertainment

A. Milan, V. Gentili e L. Manera

Talk Talk Talk Talk music showmusic showmusic showmusic show

Gegè Telesforo

SOUND CHECK

IL FALCO E IL GABBIANOStorytellingStorytellingStorytellingStorytelling

Enrico Ruggeri

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PHONE CALLS³PHONE CALLS³PHONE CALLS³PHONE CALLS³

3.500

LISTENERS 7 DAYS¹LISTENERS 7 DAYS¹LISTENERS 7 DAYS¹LISTENERS 7 DAYS¹

5.139.0005.139.0005.139.0005.139.000

FANS FANS FANS FANS RADIO/PROGRAMMES²RADIO/PROGRAMMES²RADIO/PROGRAMMES²RADIO/PROGRAMMES²

448.000

FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS RADIO/PROGRAMMES²RADIO/PROGRAMMES²RADIO/PROGRAMMES²RADIO/PROGRAMMES²

400.000

¹Source: RadioTER 2017 year

²Source: Facebook and Twitter, features updated 31.12.2017

³Source: publisher’s features, monthly average 2017

MONTHLY FEATURES

THE ENGAGEMENT

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THE LIVE EVENTS

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LIVE OF PROGRAMMES WITH THE PARTICIPATION OF THE PUBLIC:LIVE OF PROGRAMMES WITH THE PARTICIPATION OF THE PUBLIC:LIVE OF PROGRAMMES WITH THE PARTICIPATION OF THE PUBLIC:LIVE OF PROGRAMMES WITH THE PARTICIPATION OF THE PUBLIC:

/ In the location of the Sponsors

/ at the Il Sole 24Ore headquarters

LIVELIVELIVELIVE OFOFOFOF PROGRAMMESPROGRAMMESPROGRAMMESPROGRAMMES ATATATAT EXHIBITIONS,EXHIBITIONS,EXHIBITIONS,EXHIBITIONS, EVENTSEVENTSEVENTSEVENTS ANDANDANDAND FAIRSFAIRSFAIRSFAIRS::::

⁄ Expo

⁄ Vinitaly

⁄ Saving Salon (Salone del Risparmio)

⁄ Furniture Expo (Salone del Mobile)

⁄ Cibus

⁄ Festival of the economy (Festival dell’Economia)

⁄ Car show (Salone dell’Auto)

⁄ Saie and Cersaie

⁄ Genoa’s nautical salon (Salone Nautico di Genova)

…

ADVERTISING WITH RADIO 24

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DISPLAYDISPLAYDISPLAYDISPLAY ADVADVADVADV::::

⁄ Promo 24 and single positions

⁄ Editorial modules

⁄ Standard modules

SPECIALSPECIALSPECIALSPECIAL ADVADVADVADV::::

⁄ Programmes sponsorhip

⁄ Top Brand Position

⁄ Domination

THETHETHETHE FORMATSFORMATSFORMATSFORMATS OFOFOFOF RADIORADIORADIORADIO 24242424::::

⁄ Noi per Voi

⁄ Wiki 24

PODCASTPODCASTPODCASTPODCAST OFFEROFFEROFFEROFFER

ONONONON LINELINELINELINE DISPLAYDISPLAYDISPLAYDISPLAY ADVADVADVADV

ADADADAD HOCHOCHOCHOC PROJECTSPROJECTSPROJECTSPROJECTS REALIZATIONREALIZATIONREALIZATIONREALIZATION

ATTACHMENTS

THE EFFICACY OF THE RADIO

1. THE FIRST BASIC RESEARCH ON THE RADIO«Come afferrare Proteo» («How to grab Proteo»)

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01

Radio has been successfully overcoming genetic mutations and technological revolutions for almost a century. It has always cohabited with

traditional media. And today it continues to thrive and grow in the digital scenario.

The first Basic Research was born to show how Radio has adapted to technological evolution.The first Basic Research was born to show how Radio has adapted to technological evolution.The first Basic Research was born to show how Radio has adapted to technological evolution.The first Basic Research was born to show how Radio has adapted to technological evolution.

From this research some fundamental points emerged:

• radio is considered the most credible the most credible the most credible the most credible mediamediamediamedia;

• the core target core target core target core target of the media is very qualifiedqualifiedqualifiedqualified;

• listening listening listening listening to the radio coexists with the use of online music, and even to the radio coexists with the use of online music, and even to the radio coexists with the use of online music, and even to the radio coexists with the use of online music, and even strengthens;strengthens;strengthens;strengthens;

• radio radio radio radio is a is a is a is a media media media media in tune with technological evolutionin tune with technological evolutionin tune with technological evolutionin tune with technological evolution. The new devices have favored the creation of new ways of contact and relationship with

the public, which flank the traditional ones;

• listening listening listening listening to the radio is to the radio is to the radio is to the radio is also growinggrowinggrowinggrowing among the segments of the public most exposed to new technologies;

• the the the the radio is heard all day, every dayradio is heard all day, every dayradio is heard all day, every dayradio is heard all day, every day.

1. THE FIRST BASIC RESEARCH ON THE RADIOThe most recognized media

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01

The trust on the media

RADIO PRINT TVPRINT INTERNET

1. THE FIRST BASIC RESEARCH ON THE RADIOA very qualified core target

CONCENTRATION INDICES: LISTENING FREQUENCYCONCENTRATION INDICES: LISTENING FREQUENCYCONCENTRATION INDICES: LISTENING FREQUENCYCONCENTRATION INDICES: LISTENING FREQUENCY

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01

TOTAL LISTENERS 4/5 DAYS PER WEEK EVERY DAY

Question D1: How often do you listen to the radio?

In answering, think of all the places where you can listen to the radio, and that is listening at home, at work, in public places and on your travels

1. THE FIRST BASIC RESEARCH ON THE RADIOA listening 7 days a week

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01

Question D2A: And thinking about the midweek days FROM MONDAY TO FRIDAY, excluding the Saturday and the Sunday how often do you happen to listen to the radio even for a few

minutes, at home or away from home?

Question D4: And the SATURDAY happens to listen to the radio even for a few minutes, at home or away?

Question D5: And the SUNDAY happens to listen to the radio even for a few minutes, at home or away?

Both weekday and

weekend

Only week day Only week end

2. THE VALUE OF RADIO CAMPAIGNSIN THE CURRENT MEDIA CONTEXT

An analysis on adults 15-64 years (31.234.000 ind)

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02

Source: data processing AGB Auditel

< 3H IN AN AVERAGE DAY 3H – 6H IN AN AVERAGE DAY > 6H IN AN AVERAGE DAY

2. THE VALUE OF RADIO CAMPAIGNSIN THE CURRENT MEDIA CONTEXT

The effectiveness of a TV campaign is distributed differently among the three target segments:

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Target Target Target Target

compositioncompositioncompositioncomposition

Distribution % Distribution % Distribution % Distribution %

of the GRPof the GRPof the GRPof the GRP

Heavy Viewers

60%

Medium Viewers

30%

Light Viewers 10%

02

Source: data processing AGB Auditel

TV Campaign Q1 2013 – Total TV

Food, beverages, telecommunications

Source: data processing AGB Auditel

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2. THE VALUE OF RADIO CAMPAIGNSIN THE CURRENT MEDIA CONTEXTEvery light tv viewer is also a heavy radio listener

02

Radio Heavy Listeners

(> 3h 15’ in an average day)

(> 3h 15’ in an average day)

With a JobWith a Job

With a degree or a

secondary school

With a degree or a

secondary school

High/medium socio

economic class

RADIO 24 RADIO 24 RADIO 24 RADIO 24 ––––

3 3 3 3 weeks weeks weeks weeks RotationRotationRotationRotation 9: 9: 9: 9: 23.414.000 23.414.000 23.414.000 23.414.000

grossgrossgrossgross contactscontactscontactscontacts

SOLE.COM / NETWORK SYSTEM:SOLE.COM / NETWORK SYSTEM:SOLE.COM / NETWORK SYSTEM:SOLE.COM / NETWORK SYSTEM:

6.000.000 6.000.000 6.000.000 6.000.000 impressionsimpressionsimpressionsimpressions

IL SOLE 24 ORE IL SOLE 24 ORE IL SOLE 24 ORE IL SOLE 24 ORE ––––

3 3 3 3 adv / week:adv / week:adv / week:adv / week:

7.208.000 7.208.000 7.208.000 7.208.000 grossgrossgrossgross contactscontactscontactscontacts

AVERAGE INVESTMENT:

€€€€ 210.000210.000210.000210.000

GRP PRODUCED

ON TGT 15-64 YEARS:

36.622.000 contacts /

39.982.000 ind tgt * 100 =

92 GRP92 GRP92 GRP92 GRP

Target light Target light Target light Target light tv tv tv tv viewersviewersviewersviewers::::

2. A PROVOCATION

Target individuals 15-64 years, proportion: 38.997.000.

Source: Radiomonitor and Audipress.

02

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TV Campaign Q1 2013 – Total TV

Food, beverages, telecommunications

Target

composition