Radio 24 is the only private news & talk radio station in ... · Radio 24 is the only private news...
Transcript of Radio 24 is the only private news & talk radio station in ... · Radio 24 is the only private news...
Radio 24 is the only private news & talk radio station in Italy.
Its programmes cover a wide range of subjects in order to satisfy all kind of interests. Radio 24 has the aim to inform its listeners, and
the reliability of its service is guaranteed by the work of qualified journalists.
Radio24 is nationally recognized as a high quality radio station, and this explains the high profile of its listeners.
RADIO 24.
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SEX
MAN
WOMAN
22%
78%
9%
61%
4%
26%
AGE
OVER 64 YEARS
35-64 YEARS
25-34 YEARS
14-24 YEARS
* Daily and quarter-hour listeners.Source: Radiomonitor 2015 1st semester.
DAY*: 1,962,000
AQH*: 173,000
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DAILY LISTENERS COMPOSITION %
LISTENERS.
17%
33%
26%
GEOGRAPHICAL AREAS
NORTH-WEST
NORTH-EAST
CENTRAL ITALY
SOUTH AND ISLES
24%
EDUCATION
DEGREE/HIGH SCHOOL
MIDDLE SCHOOL
JUNIOR SCHOOL/NONE69%
8%
23%
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LISTENERS.* Daily and quarter-hour listeners.Source: Radiomonitor 2015 1st semester.
DAY*: 1,962,000
AQH*: 173,000
DAILY LISTENERS COMPOSITION %
JOB
433
244
155
157
73
50
107
37
24
DIRECTOR/MANAGER
ENTREPRENEUR/FREELANCE
TRADER/ARTISAN
EMPLOYEE
WORKER
HOUSEWIFE
STUDENT
RETIRED
UNEMPLOYED
EDUCATION
64161 61 39
DEGREE
HIGH S.
MIDDLESCHOOL
JUNIOR S.
NONE
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AFFINITY INDEX
EXCLUSIVETARGET.
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A daily appointment with
economy and finance
SEBASTIANO BARISONI: FOCUS ECONOMIA A daily sport programme
CARLO GENTA, PIERLUIGI PARDO E GIOVANNI CAPUANO:TUTTI CONVOCATI
Current affairs discussed with listeners... and no taboos
GIUSEPPE CRUCIANI:LA ZANZARA Current affairs and history
GIOVANNI MINOLI:MIX 24
Provocative discussions about economy
OSCAR GIANNINO:LA VERSIONE DI OSCARI CONTI DELLA BELVA Daily discussions about politics, economy
and current affairs
ALESSANDRO MILAN: 24 MATTINO
RADIO 24 RENOWNED JOURNALISTS.
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Presenters: Alessandra Tedesco
Salvatore Carrubba
IL CACCIATORE DI LIBRIUN LIBRO TIRA L’ALTRO
SOUND CHECKTalk show about music
Presented by Gegè Telesforo Pets world
Presented by Rosita Celentano
and Angelo Vaira
CHIEDIMI SESONO FELICE
LA ROSA PURPUREACinema
Presented by Franco Dassisti
A journey through voices
Presented by Pino Insegno
VOICE ANATOMY IL FALCO E IL GABBIANOStorytelling
Presented by Enrico Ruggeri
SMART CITYInnovation and sustainability
Presented by Maurizio melis
CUORE E DENARISavings, health and family
Presented by Nicoletta Carbone and Debora Rosciani
NESSUNAÈ PERFETTAWomen's stories
Presented by Maria Latella
Technology
Presented by Enrico Pagliarini
2024
RADIO 24 TOPICS.
Lots of programmes dedicated to CULTURE,
ENTERTAINMENT,
HEALTH and INNOVATION
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APPs**
352,600
PAGE VIEWS³
3,213,000
UNIQUE BROWSERS³
882,000
PHONE CALLS²
4,500
1,500,000
PODCASTS²
28-DAY LISTENERS¹
8,633,000
FANS*
318,800
FOLLOWERS*
357,800
ENGAGEMENT.
¹Source: Eurisko Radiomonitor, 1st sem 2015²Source: domestic surveys, average data 1st sem 2015 ³Source: AD Server – June 2015
*Sources: Facebook and Twitter – Radio 24 + programmes. Updated to 31.08. 2015**Sources: i-tunes connect, Google Play, Windows Phone. Updated to 31.08.2015
AVERAGE MONTH DATA
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LIVE PROGRAMMES:
⁄ from Sponsor locations
⁄ from the headquarters of Il Sole 24Ore
RADIO 24 PRESENCE AT FAIRS AND EVENTS:
⁄ Expo
⁄ Vinitaly
⁄ Cibus
⁄ Pitti
⁄ Saie e Cersaie
⁄ Salone Nautico di Genova
⁄ ...
LIVE EVENTS.
COMMERCIAL OFFER ON AIR:
⁄ Promo 24 and spots in single positions
⁄ Editorial modules
⁄ Standard modules
EXTRA-COMMERCIAL OFFER:
⁄ Programmes sponsorship;
AD HOC PROJECTS
COMMERCIAL OFFER ON LINE:
⁄ Sponsorship – 20% SoV
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SPECIAL PROJECTS:
⁄ Questions and answers
⁄ Wiki 24
COMMUNICATIONON RADIO 24.