Y!J Branding Guideline

Yahoo! JAPAN

Brand Guideline

October 2007

Yahoo Japan Corporation

Copyright (C) 2007 Yahoo Japan Corporation. All Rights Reserved.

Yahoo! JAPAN

ヤフー・ジャパン

ヤフー・ジャパン

Yahoo Japan Corporation

ヤフー株式会社　

× ヤフー　× ヤフー！

× YAHOO! 　× Y!

× yahoo! japan

× YAHOO! JAPAN

PANTONE 259

DIC 227

C65%+M100%+K15%

R123・G0・B153

Yahoo! JAPAN Logo

PANTONE 185

DIC 156

M91%+Y76%

R255・G0・B51

Yahoo! JAPAN Brand Guideline ー Yahoo! JAPAN Logo1

Logo Color

<Primary Color : Red> <Secondary Color : Purple>

Notes on Use of the Logo

- the logo is horizontal and level

- the color is correct

- the appropriate Ⓡtrademark is used

Clear Space

Use in Black-and-White

The clear space around the

logo should be 1/2 the width

and height of the “Y” .

Use against Light Background Colors Use against Dark Background Colors

Vertical Use of the Logo

The logo may be used

vertically with “Y” at the top

on the spines of books and

suchlike.

Using the Word “Yahoo!”

* Please follow the rules below for using capital letters,

lower case letters, and half-size character spaces.

should take a half-size character space.

【English】

【Japanese】

【Vertical layout】

【English Corporate Name】

【Japanese Corporate Name】

【Incorrect Uses】（Individual use）

（Caps）（Abbreviation）（All lower case）（All caps）

2 Yahoo! JAPAN Brand Guideline ー Yahoo! JAPAN Logo (Incorrect Uses)

は、

Don't use within a sentence.

Don't use outline characters.

Don't copy the .gif or .jpeg logo off the Web.

Don't obscure with graphic elements.

Don't change the proportions.

Don't place against a background

with insufficient color contrast.

Don’ t use in a vertical orientation

with “Y” on the bottom.

Don't place at an angle.

Don't apply distracting graphic effects.

Don't create 3D shadow effects.

Don't obscure with graphic elements.

Don't place against a complicated or cluttered background.

Don't place distracting shapes or objects behind the logo.

Don't break apart and stack vertically.

オークション

オークション

オークション

オークション

オークション

オークション

オークション

Yahoo! JAPAN Brand Guideline Property Logo ー 3

PANTONE 259

DIC 227

C65%+M100%+K15%

R123・G0・B153

PANTONE 185

DIC 156

M91%+Y76%

R255・G0・B51

PANTONE Cool Gray 11

DIC 541

BL80%

#545454 Gray

オークション

オークションオークションオークション

オークションオークションオークションオークション

オークション

オークションオークション

Yahoo!オークション　 or ヤフー・オークション

× ヤフー　× ヤフー！

× YAHOO! × Y!オークション

（かな/カナ/漢字）

ヤフー

①

②

③

Service Logo

Logo Color <Primary Color : Red> <Secondary Color : Purple> <Gray>

Use against Light Background Colors When using the logo against a white or light background color, please select one of the following variations

＜Red＋Gray＞＜Red 1 color＞＜Purple 1 color＞

＜Purple＋Gray＞＜Black-and-White＞

<Logo for Mastheads (with Shadows)>

* JAPAN should not be used for the mobile logo.

* It cannot be used except for masthead logo.

Use against Dark Background Colors Please reverse out the logo when using it against a dark background color.

Clear Space

The clear space around the logo

should be 1/2 the width and

height of the “Y”

Two-Line LogoAlthough the logo should be used in a single line

as a rule, it may be used in its two-line logo when

used in small spaces such as the icon for links.

Logo for Mobile ApplicationsIt can only be used when the space is small and restricted, such as

mobile applications.* If you wish to use this logo, please contact Brand

Management, Marketing Division.

Using the Word “Yahoo!”* Please follow the rules below for using capital letters, lower case letters,

and half-size character spaces. should take a half-size character space.

Midpoint after Yahoo

【Japanese】

【Incorrect Uses】（Individual use）

（Caps）（Abbreviation）

＜Representation Rules

JPYahoo!

Yahoo!

JP

EN

＞

No space after “!”

Half-size character space after “!”

4 Yahoo! JAPAN Brand Guideline Y! Logo ー

PANTONE 185 DIC 156

M91%+Y76% R255・G0・B51

Y! Logo

The Y! logo is a supplemental brand mark. It should

not be used unless the full Yahoo! JAPAN logo or

text.The registered mark of Y! logo is currently

approved for use in Japan only.

Logo Color

Clear Space

The clear space around the logo should

be 1/2 the width and height of the “Y” .

Minimum Size

When the logo is used offline,

it should be at least 0.5 inches

(12.5 mm) wide. For images, it

should be at least 36 pixels

wide and 21 pixels high.

at least

21 pixels

at least 36 pixels or 12.5mm

Notes on Logo Use

- the logo is horizontal and level

- the color is correct

- the appropriate Ⓡ is used.

Use against Light Background Colors

Use against Dark Background Colors

Use in Black-and-White

5 Yahoo! JAPAN Brand Guideline ー Y Logo（Incorrect Uses）!

Have a nice da

powered by

オークションでは、

パートナーロゴ

Don't apply an outer stroke around the logo.

Don't use in conjunction with other elements.


Don't change the proportions.

Don't combine the Y! logo and Yahoo! JAPAN logo.

Don't convert the logo elements into outlines.

Don't use as a collaboration logo with a partner logo.


Don't change the color.

Don't use drop shadows.

Yahoo! JAPAN Brand Guideline ー LIFE ENGINE Logo6

The Life Engine logo is a tagline for consumers,

and it represents the diversity of services and

content provided by Yahoo! JAPAN. Because it

represents the whole Yahoo! JAPAN brand, the

logo should only be used for the Yahoo! JAPAN

services in general, instead of a specific property

and independent elements. As with the Y! logo, be

sure to use the Yahoo! JAPAN logo somewhere on

a page or product. The English logo should be

used where the space is limited and on novelties.

Life Engine Logo (English)

Life Engine Logo (with tagline)

Horizontal One-Line Lockup Horizontal Two-Line Lockup

When the logo is used for online and advert isements, be sure to use the Japanese taglines together wherever possible. Other directions are the same as for the Life Engine Logo (English).

Horizontal One-Line LockupHorizontal Two-Line Lockup

※ Yahoo! JAPAN for anytime, for anywhere, for everybody

7 Yahoo! JAPAN Brand Guidelin Symbolic Logo for Activities Relating to Social Contributuione ー

ネットで、もっと、いいコト。

ネットで、もっと、いいコト。Yahoo ! JAPAN の社会貢献活動

ネットで、もっと、いいコト。Yahoo ! JAPAN



PANTONE 347

C100％＋Y80％G152・B88

Yahoo! JAPAN

ピンクリボン特集




ネットで、もっと、いいコト。Yahoo ! JAPAN の社会貢献活動


This symbolic logo and slogan can be used only for

Yahoo! JAPAN activities that relate to social

contribution. It is just a symbolic logo, and it does

not represent the corporation or Yahoo! JAPAN

services in their entirety. Therefore, when the

corporate logo is required in media such as leaflets

and advertisements, the Yahoo! JAPAN logo should

be used separately.

Symbolic Logo and Slogan for Activities Relating to Social Contribution

Logo Color

Color Variation

Layout Variation The logo can be used in the variations below, depending on the space

※ for good

Symbolic Logo for Activit ies Relating to Social

Contribution is colored regularly as above. However, it

may be used an irregular color in the special site such

as the Pink Ribbon or the Red Ribbon. Please contact

Brand Management, Marketing Division.

Layout Examples

Banner Magazine Web

8 Yahoo! JAPAN Brand Guideline Grphic Material ー

● Logo Color: Yellow

Don't use

● Logo with URL

Don't use

● The Swiral

Don't use

● Logo with shadows

Don’t use except on

mast heads

● Y-bang Don't use

● Jumping-Y

It is an special-purpose

logo that can be used

only for internal commu-

nications and corporate

documents. It must not

be used for marketing or

sa les promot ion pur-

poses.

● Do You Yahoo!?

This logo cannot be used

as a rule.

● Smiley Icons Don’t use for products or property

promotions except Yahoo! Messenger.

9 Yahoo! JAPAN Brand Guideline Photo Image ー

Image Materials

Photographs are a powerful and effective way to communicate a message. Photographs used for

Yahoo! JAPAN promotion material should evoke a positive emotion that is consistent with the

Yahoo! JAPAN brand. Avoid images that depict risqué, crude, or negative content.

Acceptable Photography

Unacceptable Photography

Yahoo! JAPAN Brand Guideline Collaboration Logo ー 10

Collaboration Logo

Horizontal Layout Please use this layout.This can be used only when

the space is small.

Vertical Layout

Partner Brand

Partner BrandPartner Brand

- The “X” symbol should be smaller than the distance from the top to the bottom of the “Y.”

- Clear space should be provided between the “X” and the logo, equal to a quarter of the width of “Y.”

- “X” should be a simple, slim line, and it should not be colored.

Specifications for the Closing Symbol, “X”

Incorrect Uses

Partner brand cannot be larger than the Yahoo! JAPAN logo.

Don't design or color "X".

Don't arrange X larger than Yahoo! JAPAN logo.

Don't arrange the contents partner logo as a partner.

Don't arrange company logos more than 3.

Partner Brand Partner Brand

Partner Brand

Contents Partner Brand

Partner Brand Partner Brand

powered by Yahoo!プロパティ名

powered by Yahoo! JAPAN

Ads by

powered by property

powered by property

powered by property

powered by supported by

presented by sponsored by

powered by

powered by

Yahoo! JAPAN Brand Guideline ー Ingredient Brand Logo11

Y

1/2Y

PANTONE 185

DIC 156

M91%+Y76%

R255・G0・B51

PANTONE Cool Gray 11

DIC 541

BL80%

#545454 Gray

PANTONE 259

DIC 227

C65%+M100%+K15%

R123・G0・B153

powered by property powered by powered by

powered by powered by powered by

property

What is an Ingredient Partnership

The logo is used for supplementary applications:

1) Where the Yahoo! JAPAN services and functions are provided for partners, although they are not major services and functions.

2) Where it is necessary to specify the relationships with Yahoo! JAPAN for joint promotions with partners and suchlike.

The Yahoo! JAPAN logo can be used when using more than one service.

Ingredient Partnership

Logo Color

<Gray> <Red> <Purple>

Logo Variation

Horizontal logo layout: Aligning the property

name with the bottom line

Vertical logo layout: Taking the space of half of the length

from the top to the bottom of “Y” / Left alignment

For use in another domain, Red + Gray should be used as a rule.

For use within the Yahoo! JAPAN domain, other rules apply.

Use against Light Background Colors

Use against DarkBackground Colors

Text Representation

Correct Usage

Irregular Two-Line LogoThe logo can be used as a two-line variation when

necessary because of space constraints. In this case,

please contact us before use.

property

property

property

property

property

When English characters are used consecutively, a half-size character

space is required.

When English characters are followed by Japanese characters, a half-

size character space is not required. (The property representation

rules shall apply.)

Y!J Branding Guideline

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