S77 Branding Guideline
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Transcript of S77 Branding Guideline
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BrandingBook
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BrandingBook
Table of
Contents2 Introduction
3 Logo4 Logo Spacing
5 Dos and Donts
9 Logo Variations
11 Typeface
12 Colors
13 iconography
15 Communication
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IntroductionS77 is a design / production / animation / directionstudio based inColumbus, Ohio that consists of 6 artists and 1 producer. Our focus
is motion graphics with massive skills in live-action, illustration,
photography, and music.
We are all about collaboration- from concept to delivery - with a
broad range of clients in advertising, broadcast, music videos, retail,
interactive, film, branding, and entertainment. Our work can be seen
from Russia to Japan to England to Germany to China and even New
Jersey.
Our Retro-Eclectic identityis built by The Creatively teeming mindsof each of our Artists and delivers Awesomeness
This Branding bookis to be used as a tool in experiencing s77
by Bringing the Brand to life
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LogoThe Corporate Identity
OUR CORPORATE Logo will appear on our Office
sign, AND CORPORATE PUBLICATIONS. AUDIENCES
SHOULD IMMEDIATELY ASSOCIATE THIS BRAND
EXPRESSION WITH S77
The Tumblr/Twitter Type
This is the logo S77 uses on our twitter and
blog. The logo is subject to change on both
of these sites
The Facebook Formal
This is s77s Logo used on our facebook page.
Unlike the usual circular logos, the facebook
logo is four sided. ITS HIP TO BE A SQUARE
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LogoACCEPTABLE SPACING
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7
7
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7 7 SpacingGive the logo room to breathe. the 7 from
our logo can be used as a measurement of
how much space to allow.
Dont intrude on the logo
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7
7
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7 7
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LogoDos and Donts
Do
Put the logo on Aesthetically pleasing
contrasting colors such as black and white
Dont
Put the logo on colors that cause strain to
the eyes or are revolting
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LogoDos and Donts
Dont
Distort the Logo
dont
Rotate the logo
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LogoDos and Donts
Dont
add unnecessary embellishments such as
embossing and beveling
Dont
put the logo on top of a distracting
background or photograph
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LogoDos and Donts
Dont
add transparency to the logo
dont
Dont change the Typeface used in the logo
S
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Logo
Variations
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Although the Corporate logo will be maintained, the
logo appearing on the website will change every
month. The logo variations will reflect the overalldesign integrity of s77 and will be created by the
artists of s77.
The Logo Variations will be the epitome of
Retro-Eclectic and will showcase the ever turningcogs in the heads of our artists
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Logo
Variations
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Typeface
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The s77 Logo usesDIN 30640 NEUZEIT GROTESK LIGHT
DIN 30640 NEUZEIT GROTESKLIGHT is also used for printpublications and various Typeface needs of the company
This light and Simple retro Typeface Contributes to theRetro-Eclectic Brand
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
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COLORS
C=0 m=100 Y=0 K=0
R=236 G=0 B=140
C=59 m=0 Y=81 K=0
R=8 G=255 B=153
COLORS We Like
Red
Black
Avoid
Purple
Blue
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iconography
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Stuff we like
Dashed Lines
Dotted Lines
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shapes
iconographyStuff we like
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COMMUNICATIONS
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f
p
u
v
E:P:
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Super
SeventySeven
