Y_Hernandez-Portfolio-Resume

yails hernandez R.G.D. C.G.D. SEGD

PORTFOLIO + RESUME

yails hernandez R.G.D. C.G.D. SEGD | PORTFOLIO | 1

Royal Ontario Museum [ROM]Signage & Wayfinding Program, Toronto, Canada

Why ?

To create a Signage and Wayfinding Program to eliminate or reduce the current directional problems faced by the visitors inside the newly renovated Royal Ontario Museum.

How ?

A modern system was developed to achieve a subtle blend between the two architectural styles. Black and white colors were used to keep uniformity and for ease of contrast between different areas with different lighting and visual effects. Accessibility and the diversity of visitors to the museum posed a challenge when deciding on icons, symbols, and colors. Pictograms with especial positioning are used across all the signage and wayfinding system, making sure that they can be easily read in different applications.


Royal Ontario Museum [ROM]Signage & Wayfinding Manual, Toronto, Canada

Why ?

To create a Signage and Wayfinding Manual for future reference for the ROM.

How ?

The manual of the wayfinding system includes the description of the concept applied and its main elements. It includes the strategy, colors definition, size, objectives, materials, sign description and placement. All icons and symbols used are described with special emphasis on their use for different applications. It is a reference manual to follow during implementation and/or addition of signs.


Royal Ontario Museum [ROM]Map Guides & Floor Maps, Toronto, Canada

Why ?

To introduce a modern floor maps and visitor’s map guide that will be a reference for the visitor during their visit to the ROM and for future consultation.

How ?

A tridimensional panoramic view of the museum was developed and used on the floor maps and visitors’ map-guide to offer the visitors a greater sense of space. The numerical order of galleries in the different floors as well as modern and dynamic system of icons were introduced as a universal language due to the variety of nationalities that compose the increasing number of visitors.


Toronto Entertainment DistrictIcons & Banners, Toronto, Canada

Why ?

The Toronto Entertainment District is North America’s most diverse entertainment, culture and sports destination. The five main areas of the district were in need of an icon to identify them and to celebrate our past, present and future.

How ?

The main items of each area where identified, such as historic elements, main events, transportation system, performing arts and dining options. With this in mind, the elements were combined with vibrant colors that represent the beauty of the area and its relevance in the city. Currently, they are displayed in the downtown area in Toronto, and in the www.torontoed.com/wayfinding. Look for these icons as you walk, enjoy and discover the District.


Toronto Entertainment DistrictIcons & Banners, Toronto, Canada


Trilhas Ecologicas Cidade PacotiSignage & Wayfinding Program, Ceará, Brazil

Why ?

The Municipality of Pacoti decided to give new life to its surroundings with especial attention to the eco-tourism in the area, hence, a new Signage and Wayfinding Program for the existing Urban & Trails system was needed.

How ?

The wayfinding system needed to keep the relation between the architecture and the cultural manifestation of the region and help promote different areas of interest. Wood and wood-like elements were the main selected material to keep with the rustic nature of the natural parks and eco-tourism attractions and activities.


Trilhas Ecologicas Cidade PacotiSignage & Wayfinding Manual, Ceará, Brazil

Why ?

To create a Manual for the Signage and Wayfinding, and street furniture Program, that will define how each sign should be created and placed.

How ?

All signage for the system were developed and classified according to their objective. Actual size, shape, classification, materials and placement are reflected properly in the manual for future reference and proper application. The elements previously defined such as wood material, colors, fonts and purpose of the sign were presented. The white color was used for the font and main elements inside the sign for a better contrast. The signs imply movement and a dynamic relation with its surroundings.


GuaramirangaSignage, Wayfinding & Street Furniture Program + Manual, Ceará, Brazil

Why ?

To create the Signage, Wayfinding and Street Furniture Program, with their Manual for the City of Guaramiranga, Ceará, Brazil.

How ?

A mix between colonial and country styles were the basis for the concept of the wayfinding and signage systems. Solid iron archs and wood were the material selected to complement the concept and the construction style in the area. Every element was carefully selected to gather the most important aspects of each style and portrait a modern city that do not forgets its roots.


Centro de Esportes e LazerSignage & Wayfinding Program + Manual, Ceará, Brazil

Why ?

To create a Signage and Wayfinding Program and Manual for the Centro the Esportes e Lazer (Sports and Entertainment Centre), Ceará, Brazil.

How ?

The Sports and Entertainment centre covers an extensive area with parks, recreation areas, and indoor activities. The purpose of the wayfinding project was to offer a uniform system that will cover all areas and improve the utilization of the centre by its visitors. Intense blue and yellow colors were choosen for ease of visibility either indoor and outdoor when mixed with natural elements and under different ligthing effects.


BaturitéSignage & Wayfinding Program, Ceará, Brazil

Why ?

To create a Signage and Wayfinding Program for the turistic section in Baturite, Brazil, to promote the history and culture of the area.

How ?

Baturite is promoting itself as a very modern city with a vibrant life style. The green and grey colors were selected to keep a balance between nature and modern buildings. Solid stone structures were the main element choosen to promote a solid structure with distingued shapes, to blend with the style of the city. The tourism in the area benefits from having a full set of maps, guides and description for their use, while the system offered an uplift to this area of the city.


Rodoviaria de MaranguapeSignage & Wayfinding Program + Manual, Ceará, Brazil

Why ?

To create a Signage and Wayfinding Program and Manual for a Transportation Terminal in Maranguape, Ceará, Brazil.

How ?

Blue and white were the main colors used in concordance with the actual corporate colors of the transportation company. Different directional panels were used and their relations with the actual size passengers are shown to make sure that they are effective in their message and properly seen from different angles.


Roteiro da Fe, Juazeiro do Norte [Community Centre] Signage & Wayfinding Program + Manual, Ceará, Brazil

Why ?

To create a Signage and Wayfinding Program and Manual for a Community Centre in Juazeiro Do Norte, Ceará, Brazil.

How ?

The community centre will serve as a gathering place for different activities and age groups. The signage, wayfinding and street furnitures designed needed to represent a colourful and vibrant style that will give a dynamic sense to the place. Therefore, bright colors were used for the main elements of the place, together with a very clear and concise message.


Mercado MaranguapeSignage & Wayfinding Program + Manual, Ceará, Brazil

Why ?

To create a Signage and Wayfinding Program and Manual for the Mercado Maranguape, (Maranguape Market), in Ceará, Brazil.

How ?

A modern society requires a modern wayfinding system. Brazil is becoming one of the most modern societies in Latin America and as such it requires more elegant, fresh and modern wayfinding systems. The elements selected were classic geometric figures with very high contrast colors to keep up with the architectural design.


National Arts CentreStoryboards, Ottawa, Canada

Why ?

The National Arts Centre in Ottawa, wanted to develop a dynamic video representation of the upcoming activities.

How ?

A set of storyboards where developed using the corresponding elements of the upcoming shows and relevant activities. The selection and transition of the elements, the combination of styles, colors and fonts as well as the recommended timing between scenes, were part of the design.


Mister PrintPromotional Calendars, Saskatoon, SK, Canada

Why ?

Mister Print wanted to develop unique promotional pieces to boost their business in the area.

How ?

Based on original photographic images, a set of digital art background for calendars was developed. The combination of unique elements and vibrant colors gave a sense of professionalism to the main purpose of the company: high end printing and publishing materials. The calendars were printed on canvas and stretched to create a set of distinguished art work.


PIC, Investment Group Inc.Annual Report, Saskatoon, SK, Canada

Why ?

To develop the Annual Report for PIC, Investment Goup Inc., a financial company, giving its readers a sense of direction and achievement.

How ?

As a concept, a compass was used as the main element representing the objective of the company as an investment guide for average and small companies. It needed a clear and direct design complementing their message to their clients and shareholders. The corporate colors were incorporated providing a formal, dynamic and stylish design to the report.


IDEARAnnual Report, Cuba

Why ?

To develop the annual report for an engineering, design and architecture company.

How ?

Using strong images the annual report needed to show their clients their capabilities and achievements. The grey colors on different scales were used to give emphasis to their work and in contrast with their logo. Relevant pages were developed over a grey background.


IDEARCorporate Identity, Cuba

Why ?

To create a new identity for an engineering, design and architecture company. (Spanish name).

How ?

The engineering, design and architecture company offers services to a wide range of clients that needed to see their potentials and capabilities. A 3D logo representing an impossible figure was created. A sense of space, and out-of-the-box thinking were the elements that defined the design. All applications such as branding and stationary, were supplied to the client.


Kelly McMillan, Interior DesignCorporate Identity, Saskatoon, SK, Canada

Why ?

Kelly McMillan, an interior design company in Saskatoon, SK, well known in the market, needed to boost their business after several years of hard work.

How ?

A new logo for the company was created with a 3D approach to show their capabilities to see things from different angles. All applications of the new identity were developed to support the new branding of the company.


Kelly McMillan, Interior DesignBrochure, Saskatoon, SK, Canada

Why ?

Kelly McMillan, an interior design company in Saskatoon, SK, needed a brochure to show their capabilities to potential new clients.

How ?

The brochure was developed using strong images to demonstrate their track record to potential new clients. A full service description with special elements of their services was provided for marketing purposes.


ISAT, Health InstituteCorporate Identity, Cuba

Why ?

To develop the corporate identity of the new Work-Place Health Institute, in Havana, Cuba.

How ?

The commom elements of the health profession were combined in a dynamic environment to represent different areas and departments of the Insitute. Light green elements represent the intentions of the Institute of promoting a safe work environment within the health sector.


University of CienfuegosCorporate Identity, Cuba

Why ?

After several years of success, the University of Cienfuegos wanted to refresh its looks by changing the identity and unifying the new departments and faculties recently added.

How ?

The city of Cienfuegos, Cuba, is also known as the “Pearl of the South”, for its beatiful bay and the influence of the sea in everything in the city. Therefore, the blue color was selected to preserve its traditions. All faculties, research centres and departments branding were developed based on the main indentity formed by the first letters of the name of the University.


PARCHOMA ConsultingCorporate Identity, Saskatoon, SK, Canada

Why ?

A small consulting company was born in Saskatoon, SK and needed a logo to stand out from the competition.

How ?

Elements comforming the main letters of the company were combined to create a symbol that will identify the consulting services.


CREDENDA Virtual High SchoolBrochures & Banners, Saskatoon, SK, Canada

Why ?

To create a modern look to the latest campaign design to attract high school students to CREDENDA Virtual High School.

How ?

Covers and interiors of promotional flyers displaying pictures of young people were designed keeping in mind the social target group. The proper balance between joviality and sobriety were achieved by using current students and strong combination of bright colors.


RUMAGAMA CaféBranding & Identity, Pachuca, Mexico

Why ?

To create the branding and identity of a new café, in the heart of Pachuca, Mexico, that will offer Cuban delicatessens.

How ?

The new café will offer mainly very well known delicatessens and coffee from Cuba, with a touch of the local culture. Bright and modern colors were intertwined in the design bringing out the best of the local culture, its herbs and nature.


CUBAPhotography & Editorial Design, Havana, Cuba

Why ?

To promote the historic side of Old Havana, its architecture and its people, to visitors and nationals alike.

How ?

A photographic catalogue displaying images of the most remarkable buildings of Havana, Cuba, was proposed as a promotional souvenir. The pictures were supported by allusive poetry and narrative prose about the city, the Cuban people and its history. It achieved a strong visual impact marked by the black and white photography with only some symbolic elements on a different color. New photos were taken specifically for the project.


Illustration

Why ?

To develop a set of illustrations for kids to represent animals and kids-related elements that motivate their imagination.

How ?

The illustrations mix mechanical and artistic attributes to obtain a vibrant and vivid representation of the elements. Very colorful representations were intended to motivate kids’ imagination together with the unique elements to denote liveliness and movement.


Illustration


TERRAICES, Sociedad CulturalWeb, Toronto, ON, Canada

Why ?

To create a webpage for TERRAICES Association, a new group trying to bring together Cuban professionals living in Canada.

How ?

The name combines the words “terra, -tierra-, land, and raices, -roots”, as a way to bring a taste of Cuba into their regular activities. The concept includes the combination of colors from the land and roots with the Cuban flag as subtle background. The combination of colors implies a combination of old and nostalgic elements, which are always present for an immigrant.


Reservas del DiabloBranding & Label, Cuba

Why ?

To create a new Branding and Label for “Reservas Del Diablo”, during the Wine Festival, municipality of Cienfuegos, Cuba.

How ?

The intense red color of the wine gave name to its products and was used as a distinctive feature in the label and packaging. Simplicity and elegance were the two elements that the owners defined during the process. Keeping the design to a minimum and blending it with the actual wine color was the purpose of the final product.


Vinos ESTHERBranding & Label, Cuba

Why ?

To create a new Branding and Label for “Vinos Esther”, during the Wine Festival, municipality of Cienfuegos, Cuba.

How ?

The first letter of the owners name was used in a classic style as the main element in the concept. “Vinos Esther” vinyard produced red and white wines from local fruits with a traditional style. The city itself has a long tradition for its wines and its historic buildings, therefore, the combination of both elements was used to distinguish their work among other vinyards. “Best Label Design” award, year 2004.

yails hernandez R.G.D. C.G.D. SEGD | RESUME | 1

SUMMARY OF QUALIFICATIONS

• SeniorGraphicDesignerwithmorethan17yearsofexperience,8oftheminCanada.

• ExtensiveexperienceonSignageandWayfinding,Branding,Advertising,CorporateIdentity, PackagingandWebDesign.

• Highlyqualifiedonmainsoftware:AdobeSuite(Photoshop,InDesign,Illustrator,Dreamweaver, Acrobat),CADtools,CORELDraw,VectorWorksandMicrosoftOffice(Word,Excel,PowerPoint).

• HighlyproficientonMACandPCplatforms.

• Veryorganizedandhighlyefficientwithprovenprofessionalresultsacrossseveralareasofdesign.

• DegreeonFineArtswithprovendrawing,paintingandillustrationsskills.

• Extensiveexperienceworkingasateammember,teamleaderandindividually.

• Strongcreativeandartisticskills,abletoworkunderpressureandmeettightdeadlines.

• FluentinEnglishandSpanish.

EDUCATION

1991-1996BacheloronInformation&GraphicDesign,SuperiorInstituteofDesign,Havana,Cuba.

PROFESSIONALMEMBERSHIPS

MemberofRegisteredGraphicDesignersofOntario,RGD.

MemberofGraphicDesignAssociationofCanada,CertifiedGraphicDesigner,CGD.

MemberofSocietyforEnvironmentalGraphicDesign,SEGD

PROFESSIONAL EXPERIENCE

2013-present TorontoTransitCommision(TTC),Wayfinding&Signage

Position:SignageandWayfinding,Designer

2011-2013 COMTECHGroup,Toronto,Ontario

Position:ConsultantforTorontoTransitCommision(TTC)Wayfinding&Signage

2009-2011 KramerDesignAssociates,Toronto,Ontario

Position:SeniorGraphicDesigner.

2008-2009 RoyalOntarioMuseum,Toronto,Ontario

Position:SignageandWayfindingCoordinator

2006-2008 DarkHorseStudio,DHSCommunications,Saskatoon,SK.

Position:GraphicDesigner

2005-2006 WawryckAssociates,Saskatoon,SK


2002-2005 UniversityofCienfuegos,Cuba

Position:SeniorGraphicDesigner

2002 R.Furlani,PlanoseProjetos,Ceará,Brazil

Position:Graphic,SignageandWayfindingDesigner

2000-2002 CIMEX,Cienfuegos,Cuba



ENVIRONMENTALGRAPHICDESIGN::

2011-2013

NewSignageandWayfindingStandardsforTTC,Toronto,Canada

2010

TypographicExperimentforexteriorgraphicatMississaugaSquare(atKDA),Mississauga,ON,Canada

SignageandWayfindingforHullmarkCentre(atKDA),Toronto,Canada

SignageandWayfindingsystemforDohaBankHeadquartes(atKDA),Doha,Qatar

2009

Signage&WayfindingSystemandManualfortheRoyalOntarioMuseum(ROM),Toronto,Canada

2005

SignageandWayfindingforMICALUM,(Woodandaluminumcarpentrycompany),Cienfuegos,Cuba

2003

SignageandWayfindingfortheUniversityofCienfuegos,Cuba

2002

ProjectsofSignageandWayfindinginBrazil:

“MercadodeMaranguape”.

“HospitaldeMaracanaú”.

“RodoviariaMaranguape”.

2002(cont::)

“TrilhasEcologicasCidadePacoti”.

“Guaramiranga”.

“RoteirodaFe”,JuazeirodoNorte.

“Baturité”

“CentrodeEsporteseLazer”.

2001

InteriorandExteriorSignsfor“PhotoServiceJagua”(photographicstudio),Cienfuegos,Canada

InteriorandExteriorSignsfor“CUBANITAS”ofCubalse,(retailsales),Cienfuegos,Cuba

InteriorandExteriorSignsfor“Pan-American”Stores(retailsales),Cienfuegos,Cuba

2000

InteriorandExteriorSignageandWayfindingforPANAMERICANAS,“CIMEXS.A”(retailstores),Cuba

SignageandWayfindingforMainEmergencyClinic,EmergencyRoomattheMaternalProvincialHospital.ProvincialHospital,SanctiSpíritus,CubaSignageandWayfindingforBloodBank,SanctiSpíritus,Cuba

SignageandWayfindingforHotel“PERLAZUCAR”,Cienfuegos,Cuba

SignageandWayfindingforChainof“DulceríasDoñaneli”(delistores),Cuba

WEB::

2011

KDAWebLayouts

http://www.kramer-design.com

2008

TerraicesSociedadCultural

http://www.terraices.com

2007

PrinceAlbertDevelopmentCorporation

http://www.padc.ca

PrinceAlbertInn

http://www.painn.com

WYNKWearInternational

http://www.wynkwear.com

DHSCommunications

http://www1.darkhorse-studio.com

RELEVANTEXPERIENCE


CORPORATE+BRANDING+ADVERTISING::

2011

TheTorontoEntertainmentDistrict,DesignofIconsandBanners(atKDA)forthefiveareas,currentlyinuseonwebandprintedaplications

RoseGardenHouse,branding,identity&stationery,PrinceAlbert,Saskatchewan,Canada

2010

RumagamaCafe,brandingandidentity,Pachuca,Mexico

2007

DesignofSustainabilityPlan,Brochures,Folderandinserts,andBannersforCREDENDAVirtualHighSchool,Saskatchewan,Canada

2006-2007.

AdvertisisngStationaryStoreandSupportsforWYNKWearInternational,Saskatchewan,Canada

LogosforSeason2006-2007,PersephoneTheatreofSaskatoon,Canada

2006

CorporateIdentityfor“KellyMcMillan,InteriorDesign”,Saskatoon,Canada.

PublishingdesignofCovers,PostersandBannersforSaskatchewanAdvancedEducationandEmployment,IntegratedStudentLoansProgram,

2005

CorporateIdentityfor“ParchomaConsulting”,Saskatoon,Canada.

2005(cont::)

CorporateIdentityfor“AqueductandSewageCompany”,Cienfuegos,Cuba

CorporateIdentityforMICALUM,(Woodandaluminumcarpentrycompany),Cienfuegos,Cuba

2003

CorporateIdentity“IDEAR”foranEngineeringDesignandArchitectureCompany,Havana,Cuba

CorporateIdentityforUniversityofCienfuegos,Cuba

CorporateIdentityfor“UniversoSur”Editorial,Cienfuegos,Cuba

2002

Technicalconsultant’sofficeinProjectsofCorporateIdentityforAgency“R.Furlani,PlanoseProjetos”,Ceará,Brazil.

CorporateIdentityforaHospital“MARACANAU”,Ceará,Brazil

1998

CorporateIdentityforFactoryofBags“POLIALBA”.Cienfuegos,Cuba

1996

CorporateIdentityforHealthInstitute“JulioTrigo”(ISAT)andNationalMedicalTestingCommission.Havana,Cuba

LABEL+PACKAGING::

2004

“Esther”,WineBranding&Label,WineFestival,Cienfuegos,Cuba

2002

ReservasDelDiablo,WineBranding&Label,WineFestival,Cienfuegos,Cuba

1999

LabelsforpromotionalVHSVideosofCoffee“KIMBOtiinsegnaaBallare…”,Italy

1998

LabelsandPackagingforproducts“CUBANJack” ofthecompanyBlueBayResort’s,Havana,Cuba


PUBLISHING::

2009

MapGuidesandFloorMaps,RoyalOntarioMuseum,Toronto,Ontario,Canada

2007

PICInvestmentGroupInc.2006AnnualReport,Saskatchewan,Canada

2006

PrinceAlbertDevelopmentCorporation(PADC)AnnualReport,Saskatchewan,Canada

CoversforSaskatchewanAdvancedEducationandEmployment,IntegratedStudentLoansProgram.

2006-2007

BrochureforKellyMcMillaninteriordesigncompany,Saskatoon,SK,Canada

2005

Promotionalpiecesfor“MisterPrint”.SetofCalendarBackgrounds,Saskatoon,SK,Canada

Publishingdesignof“UniversidadySociedad”magazinefortheUniversityofCienfuegos,Cuba

PhotographicCatalogueforOldHavanaTourismMinistry,Havana,Cuba

2004

Publishingdesignof“PERLASUR,SpanishasaSecondLanguage”,(textbook,notebookandCD),Cienfuegos,Cuba

2003

Engineering,DesignandArchitecturecompany(IDEAR),AnnualReport,Cienfuegos,Cuba

2001

MenudesignforHotel“LaUnion”.Cienfuegos,Cuba

2000-2003

Designofstandardandpre-printdesignofprovincialnewspaper“5deSeptiembre”,ofCienfuegos.

1998

DesignofsecondissueofCulturalMagazine“ARIEL”.Cienfuegos,Cuba

YailsHernandez,B.Des.R.G.D.C.G.D.SEGD

2411PostmasterDrive,Oakville,ON

L6M0J2

Phone::905-901-4786

Cell::647-448-6005

Email::[email protected]

Y_Hernandez-Portfolio-Resume

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