Università Politecnica delle Marche Facoltà di Economia “Giorgio Fua”

CORPORATE ENTREPRENEURSHIP AND STRATEGY : CASE STUDY ON

DIASEN L.T.D.

Content

Why it is important to study Corporate Entrepreneurship The concept of Corporate Entrepreneurship

Definition The Need The Process

Case study : Diasen Does CE affect firm innovation and competitiveness? What we learnt Conclusion

Why it is important to study CE

In these days where profits and job creation share the role of sovereign

criteria for business, corporate entrepreneurship (CE) is particularly

important. CE embodies one of the major vehicles for corporate

innovation, revitalization, and retrenchment. It preserves and even

grows jobs and markets, and provides an aid to limiting or channeling

some of the volatility in the population of businesses.

The Concept of Corporate Entrepreneurship

Definition Corporate Entrepreneurship

A process whereby an individual or a group of individual or group of individuals, in association with an existing organization, creates a new organization or instigates renewal or innovation within the organization.

A process that can facilitate firm's efforts to innovate constantly and cope effectively with the competitive realities that companies encounter when competing in international markets.

The Concept of Corporate Entrepreneurship“The Need”

Rapid growth in the number of new and sophisticated competitors;

International competition; Downsizing of major corporations; Sense of distrust in the traditional methods of corporate

management; An overall desire to improve efficiency and productivity.

The Concept of Corporate Entrepreneurship“The Process”

Strategic Renewal

Innovation Corporate Venturing

Corporate Entrepreneurship

Case Study “Diasen”

A chemical company that operates in the construction industry and focuses on first rate products with high technological content;

Formerly known as Italsoventi which manufactures industrial solvents; Founded by Mr. Floriano Mingarelli in 1985 located in Sassoferrato

town; In 2002 Mr. Diego Mingarelli joined the company and became the

CEO in 2007; Company’s transformation became evident in 2007; Leading product is Diathonite (a plaster made from cork).

Case Study “Diasen”

Centered Strategy

Research Development

Innovation Quality

Fundamental keys that defines Diasen

Green Performance Difference

Analysis  Pollution reductionRecycling waste/ water/ raw materialsReplacement materials with less dangerous materials and eco-comReducing energy useReducing the use of raw materialsReduction of emissions CO2

 

% companies Chemistry Industry

30% 15%28% 15%22% 9%

 20% 10%16% 9%11% 9%

 Benefits for users – use energyBenefits for users – pollutionBenefits for users – recycle after use

 22% 13%23% 14%27% 13%

Based on these principles, the company put all its effort in order to avoid and prevent pollution and environmental exploitation by controlling and improving its business performance, using recycled materials and selecting suppliers and employees who agrees with its policy of environmental protection.

Conceptualizing Corporate Entrepreneurship Strategy

Corporate Entrepreneurship Strategy in Diasen A Vision- directed, organization-wide reliance on entrepreneurial behavior that

purposefully and continuously rejuvenates the organization and shapes the scope of

its operations through the recognition and exploitation of entrepreneurial opportunity.

Creation of congruence between the entrepreneurial vision of organization’s leader

and the entrepreneurial actions of those throughout the organization.

Key Factors

MISSION AND

VISION

BelongingHaving a purpose

beyond the daily work

RelationshipMutual trust and a supportive basic attitude prevail

CommitmentActive, committed

participated of employees

StructureLocal initiative and

central synthesis

Does CE affect firm innovation and competitiveness?

Yes it does, through the introduction of a new product, technology,

system, techniques, resources, process or capability to the firm or its

market which at the same time create a basis for sustainable competitive

advantage when and if the competitors follow.

What we learnt

With this, we now understand that Corporate

Entrepreneurship is very vital for company existence,

profitability and development if it is well followed.

Conclusion

Wealth in the new regime flows directly from innovation, not

optimization; that is, wealth is not gained by perfecting the

known, but by imperfectly seizing the unknown.

Thank You!!