Yasser brand you
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Transcript of Yasser brand you
Yasser Nour,Gsk Saudi February,6th2010
Yasser Nour,Gsk Saudi February,6th2010
Brands? Yasser Nour,Gsk Saudi
February,6th2010
>>>
Brand
you Yasser Nour
GSK Saudi Arabia
Yasser Nour,Gsk Saudi February,6th2010
The
Expansion of the Brand
conceptYasser Nour,Gsk Saudi
February,6th2010
Yasser Nour,Gsk Saudi February,6th2010
…a country
as a brand
Yasser Nour,Gsk Saudi February,6th2010
…an
individual
as a brandYasser Nour,Gsk Saudi
February,6th2010
Yasser Nour,Gsk Saudi February,6th2010
You???Andrew Witty,
CEO GSK
>>>
Brand
you
Yasser Nour,Gsk Saudi February,6th2010
How come?
• To establish (ME) company and (You) company .•We must look upon ourselves as a company with our own balance sheet and brand name.• We need to invest in ourselves and market ourselves.
1-Objective
2-Steps of Brand Building
-Passion. -Planning. -Persistence. -Play.-Power. -People.-Purpose. -Perseverance.
Yasser Nour,Gsk Saudi February,6th2010
PPassionassion
PPerseveranceerseverance
PPlaylay
PPlanninglanning PPeopleeople
PPurposurposee
Power
Building a BRAND?
Persistence
Yasser Nour,Gsk Saudi February,6th2010
Building a BRAND?
Power
Yasser Nour,Gsk Saudi February,6th2010
Yasser Nour,Gsk Saudi February,6th2010
PPassionassion
Building a BRAND?
Power
Yasser Nour,Gsk Saudi February,6th2010
Passion Purpose
PPlanninglanning
Building a BRAND?
Yasser Nour,Gsk Saudi February,6th2010
“It is easy to decide what you are going to do. The hard thing is to decide what you are not going to
do.”- Michael Dell
Yasser Nour,Gsk Saudi February,6th2010
Passion Purpose
Planning PPeopleeople
Building a BRAND?
Yasser Nour,Gsk Saudi February,6th2010
“Nothing has ever been done in isolation.
Individual competitiveness = what you know x who you know”
Yasser Nour,Gsk Saudi February,6th2010
PPassionassion
PPerseveranceerseverance
PPlaylay
PPlanninglanning PPeopleeople
PPurposurposee
Power
Persistence
(Me,you)incorporate
Yasser Nour,Gsk Saudi February,6th2010
Yasser Nour,Gsk Saudi February,6th2010
Yasser Nour,Gsk Saudi February,6th2010
Yasser Nour,Gsk Saudi February,6th2010
Yasser Nour,Gsk Saudi February,6th2010
Yasser Nour,Gsk Saudi February,6th2010
If you’re not branding
yourself, you can be
assured that others are
doing it for you.
•Strong personal brands add value to corporate brands!
•• Publicity & Visibility
•• Build Organizational Credibility
•• Increased Engagement Levels
•• Expands Influence
•• Human Connection to the Organization
•• Halo Effect (which works both ways)
•What are your goals?
• : What are you passionate about?
• : What motivates you?
• What makes you remarkable?
•Be Diligent
•Rule #2 : Be Consistent
•Rule #3 : Be Relevant
•Rule #4 : Be Interesting
•Rule #5 : Be Yourself
Yasser Nour,Gsk Saudi February,6th2010
Yasser Nour,Gsk Saudi February,6th2010
BRAND =COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.
Yasser Nour,Gsk Saudi February,6th2010
PPassionassion
PPerseveranceerseverance
PPlaylay
PPlanninglanning PPeopleeople
PPurposurposee
Building a BRAND?
Me Inc.
Yasser Nour,Gsk Saudi February,6th2010
PPassionassion
PPerseveranceerseverance
PPlaylay
PPlanninglanning PPeopleeople
PPurposurposee
Building a BRAND?
Me Inc.
YOU are the CEO Yasser Nour,Gsk Saudi
February,6th2010