Yaratıcı Backlink Çalışması Nasıl Yapılır? - Jon Cooper - PointBlankSEO.com
34
BUILDING LINKS FOR LONG-TERM RESULTS 2014
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Henüz 20 yaşında (1994 doğumlu) olan bu genç SEO gurusunun sunumu yüksek enerjili ve farklı geçti. PointBlankSEO.com‘un kurucusu Jon -ülkemizde organik ve doğal yollarla alınan backlinklere alışık olmadığımız için- genel olarak lokal pazara ve danışmanlara uzak olan konular üzerine eğilse de; farklı bir vizyon ve yaklaşım görme bakımından faydalı oldu.
Transcript of Yaratıcı Backlink Çalışması Nasıl Yapılır? - Jon Cooper - PointBlankSEO.com
BUILDING LINKS FOR LONG-TERM RESULTS
2014
Quick Status Update on Links
@POINTBLANKSEO
“I think backlinks still have many, many years left in them.”
Quick Status Update on Links
@POINTBLANKSEO
Building Links For The Long-Term
@POINTBLANKSEO
BUYING
Discrepencies Between Int’l Markets
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q Observe the US market!
q Markets like US have larger # of sites & opportunities
q Less links needed to rank elsewhere
q All individual countries/markets are unique
q Facebook for outreach in Brazil
STRATEGY
LET’S TALK
First, Answer These Questions
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q “How many links do I need to build?”
q “Do I need to create additional content to get the links I need?”
q “What kinds of sites would link to me?”
q “What will be my bread-and-butter tactics?”
“But how do we do this?”
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Backlink Research (standard model)
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Looking Horizontally
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Looking Vertically
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Looking Cross-Geographically
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Looking at Prospects
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www.yellowpages.com.au/find/limousine-car-hire-services-chauffeur-driven/five-dock-nsw
www.sydney.com/things-to-do/hire-cars
TACTICS
LET’S TALK
For (Almost) ALL Tactics
@POINTBLANKSEO
http://pointblankseo.com/link-building-strategies
Target Existing Pages
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“Where to Buy” Pages (eCommerce)
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Forum Sponsorship (eCommerce)
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CONTENT ASSETS
LET’S TALK
Examples
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http://joehewitt.com/2013/04/01/growing-tomatoes
Examples
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http://www.scarves.net/scarf-tying-index.html
Examples
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http://www.truckerclassifieds.com/truckpocalypse/
Formula for Attracting Links
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1. Visibility 2. Quality of content 3. Type of content 4. Trust & focus 5. Niche specific factor
Quantifying Content Opportunities
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1. Research links to previously created content on same topic
wikitravel.org/en/Driving_in_Australia
goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm
VIA AHREFS.COM
Quantifying Content Opportunities
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2. Research links to similar content (driving tips, Australia travel tips)
www.webwombat.com.au/travel/articles/tips-travelling-australia.htm
mylicence.sa.gov.au/safe-driving-tips
VIA AHREFS.COM
Pro Tip: Translate Existing Content
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http://joehewitt.com/?em_x=22
TOOLS
LET’S TALK
Backlink Research Tools
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Backlink Research Tools
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Backlink Research Tools
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Link Prospector
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URL Profiler
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BuzzStream
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