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YaleHouse Boutique Hostel - Final Presentation
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BRANDING A HOSTEL FOR BUDGET TRAVELERS BY PAUL WITTAL
description
Brand and visual identity concept for a proposed hostel in Vancouver's upscale Yaletown district.
Transcript of YaleHouse Boutique Hostel - Final Presentation
BRANDING A
HOSTELFOR BUDGET TRAVELERS
BY PAUL WITTAL
VANCOUVER,AN EXPENSIVE CITY TO VISIT.
AVERAGE PRICEOF A HOTEL ROOM
$140
YALETOWN,among the city’s most expensive neighbourhoods.
HOSTELS,A SOLUTION FOR BUDGET TRAVELLERS
Hostels are typically dormitory style budget accommodation.
Guests share accommodation, low cost.
HOSTEL BENEFITS
Guests share accommodation, low cost.
Generally more centrally located than budget hotels.
HOSTEL BENEFITS
Guests share accommodation, low cost.
Hostels encourage social interaction between guests.
Generally more centrally located than budget hotels.
HOSTEL BENEFITS
Guests share accommodation, low cost.
Hostels encourage social interaction between guests.
Generally more centrally located than budget hotels.
More comprehensive amenities than budget hotels.
HOSTEL BENEFITS
Guests share accommodation, low cost.
Hostels encourage social interaction between guests.
Community minded compared to chain hotels.
Generally more centrally located than budget hotels.
More comprehensive amenities than budget hotels.
HOSTEL BENEFITS
YALETOWN,THE PERFECT NEIGHBOURHOODTO EXPLORE VANCOUVER FROM
Yaletown is clean, safe and centrally located.
Easy to get to, excellent access to transit.
NEIGHBOURHOOD BENEFITS
Easy to get to, excellent access to transit.
A residential area, relatively quiet at night.
NEIGHBOURHOOD BENEFITS
Easy to get to, excellent access to transit.
Many amenities, grocery stores, banks and restaurants.
A residential area, relatively quiet at night.
NEIGHBOURHOOD BENEFITS
Easy to get to, excellent access to transit.
Many amenities, grocery stores, banks and restaurants.
A residential area, relatively quiet at night.
Walking distance to most points downtown.
NEIGHBOURHOOD BENEFITS
Easy to get to, excellent access to transit.
Many amenities, grocery stores, banks and restaurants.
A scenic neighbourhood, historic, waterfront location
A residential area, relatively quiet at night.
Walking distance to most points downtown.
NEIGHBOURHOOD BENEFITS
Yaletown’s 19th century industrial history has equity.
THE YALEHOUSE,VANCOUVER’S FIRSTBOUTIQUE HOSTEL
TARGET MARKET
International Budget Travelers 18-30, both men and women; specifically those looking for high value accommodation.
GRANVILLE ST RICHARDS ST
HAMILTON ST
MAINLAND ST
HORNBY BIKEWAY
HORNBY BIKEWAY
BURRARD ST
DAVIE ST
PACIFIC BLV
BURRARD ST
SEA WALL
SEA WALL
GRANVILLE ST
DUNSMUIR BIKEWAY
HASTINGS ST
CARRA
LL ST
PENDER ST
PENDER ST
KEEFER ST
CORDOVA ST
WATER ST
GEORGIA ST
GEORGIA ST
ROBSON ST
GRANVILLE ST. BRID
GE
CAM
BIE ST. BRIDG
E
SMITHE ST
HOWE ST
NELSON ST
HOWE ST
SEYMOUR ST
SEYMOUR ST
CAMBIE ST
ABBO
TT ST
ABBO
TT ST
HAMILT
ON ST
THURLOW ST
JERVIS ST
HARO ST
BARCLAY ST
PENDRELL ST
NELSON ST
JOHNSTON ST
CATWRIGHT ST
COMOX ST
DRAKE ST
BEATTY ST
EXPO BLV
HOMER ST
HOMER ST
RICHARDS ST
NELSON PARK
PORTSIDE PARK
ANDY LIVINGSTONE
PARK
GEORGE WAINBORN
PARK
ROGERSARENA
OLYMPIC VILLAGE
COLU
MBIA
ST
W 1ST AVE
ATHLETES WAY
THE CAMBIE
$26
GRANVILLE ST RICHARDS ST
HAMILTON ST
MAINLAND ST
HORNBY BIKEWAY
HORNBY BIKEWAY
BURRARD ST
DAVIE ST
PACIFIC BLV
BURRARD ST
SEA WALL
SEA WALL
GRANVILLE ST
DUNSMUIR BIKEWAY
HASTINGS ST
CARRA
LL ST
PENDER ST
PENDER ST
KEEFER ST
CORDOVA ST
WATER ST
GEORGIA ST
GEORGIA ST
ROBSON ST
GRANVILLE ST. BRID
GE
CAM
BIE ST. BRIDG
E
SMITHE ST
HOWE ST
NELSON ST
HOWE ST
SEYMOUR ST
SEYMOUR ST
CAMBIE ST
ABBO
TT ST
ABBO
TT ST
HAMILT
ON ST
THURLOW ST
JERVIS ST
HARO ST
BARCLAY ST
PENDRELL ST
NELSON ST
JOHNSTON ST
CATWRIGHT ST
COMOX ST
DRAKE ST
BEATTY ST
EXPO BLV
HOMER ST
HOMER ST
RICHARDS ST
NELSON PARK
PORTSIDE PARK
ANDY LIVINGSTONE
PARK
GEORGE WAINBORN
PARK
ROGERSARENA
OLYMPIC VILLAGE
COLU
MBIA
ST
W 1ST AVE
ATHLETES WAY
THE CAMBIE
$26
HI CENTRAL
$30
GRANVILLE ST RICHARDS ST
HAMILTON ST
MAINLAND ST
HORNBY BIKEWAY
HORNBY BIKEWAY
BURRARD ST
DAVIE ST
PACIFIC BLV
BURRARD ST
SEA WALL
SEA WALL
GRANVILLE ST
DUNSMUIR BIKEWAY
HASTINGS ST
CARRA
LL ST
PENDER ST
PENDER ST
KEEFER ST
CORDOVA ST
WATER ST
GEORGIA ST
GEORGIA ST
ROBSON ST
GRANVILLE ST. BRID
GE
CAM
BIE ST. BRIDG
E
SMITHE ST
HOWE ST
NELSON ST
HOWE ST
SEYMOUR ST
SEYMOUR ST
CAMBIE ST
ABBO
TT ST
ABBO
TT ST
HAMILT
ON ST
THURLOW ST
JERVIS ST
HARO ST
BARCLAY ST
PENDRELL ST
NELSON ST
JOHNSTON ST
CATWRIGHT ST
COMOX ST
DRAKE ST
BEATTY ST
EXPO BLV
HOMER ST
HOMER ST
RICHARDS ST
NELSON PARK
PORTSIDE PARK
ANDY LIVINGSTONE
PARK
GEORGE WAINBORN
PARK
ROGERSARENA
OLYMPIC VILLAGE
COLU
MBIA
ST
W 1ST AVE
ATHLETES WAY
THE CAMBIE
$26
HI CENTRAL
$30SAMESUN
$29
GRANVILLE ST RICHARDS ST
HAMILTON ST
MAINLAND ST
HORNBY BIKEWAY
HORNBY BIKEWAY
BURRARD ST
DAVIE ST
PACIFIC BLV
BURRARD ST
SEA WALL
SEA WALL
GRANVILLE ST
DUNSMUIR BIKEWAY
HASTINGS ST
CARRA
LL ST
PENDER ST
PENDER ST
KEEFER ST
CORDOVA ST
WATER ST
GEORGIA ST
GEORGIA ST
ROBSON ST
GRANVILLE ST. BRID
GE
CAM
BIE ST. BRIDG
E
SMITHE ST
HOWE ST
NELSON ST
HOWE ST
SEYMOUR ST
SEYMOUR ST
CAMBIE ST
ABBO
TT ST
ABBO
TT ST
HAMILT
ON ST
THURLOW ST
JERVIS ST
HARO ST
BARCLAY ST
PENDRELL ST
NELSON ST
JOHNSTON ST
CATWRIGHT ST
COMOX ST
DRAKE ST
BEATTY ST
EXPO BLV
HOMER ST
HOMER ST
RICHARDS ST
NELSON PARK
PORTSIDE PARK
ANDY LIVINGSTONE
PARK
GEORGE WAINBORN
PARK
ROGERSARENA
OLYMPIC VILLAGE
COLU
MBIA
ST
W 1ST AVE
ATHLETES WAY
THE CAMBIE
$26
HI CENTRAL
$30SAMESUN
$29
YALEHOUSE
$35
The Yalehouse provides unmatched amenities.
THEVISUAL IDENTITY
CORE VALUES
Provide an authentic local experience.
Facilitate social interaction between travelers.
TransitAdvertising Campaign
Key CardWelcome Package
City Walking Mapfor Budget Travelers
THANK YOU!
