m.y. boutique Social Media Marketing Presentation
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Anna Bear Dallis Shirley Du Anna Mallette Darwin Martinez Jessica Smith
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This presentation analyzes the social media strategy of a small woman's clothing boutique in Binghamton, NY. Take a look! Please leave feedback if you have any. We would love more ideas of how we can improve our strategy.
Transcript of m.y. boutique Social Media Marketing Presentation
Anna Bear Dallis Shirley Du Anna Mallette Darwin Martinez Jessica Smith
134 Washington Street
•BB Dakota•French Connection•Sevens for All Mankind•Funky Soul•Citizens for Humanity•Jack•Alternative
m.y. boutique’s project metrics
CURRENT POSITION PROJECT GOAL
344 Facebook followers
1000 Facebook followers
224 Twitter followers
500 Twitter followers
2 Yelp Reviews 10 Yelp Reviews
Specials on FB, Foursquare, & Yelp Updated Specials
•More than 400 million active Facebook users
•1.5 million local businesses active users
•Over 20 million people become fans of pages each day
•Over 5.3 billion fans on Facebook Pages
•Sixth most trafficked site in the United States
•Approximately 106,000,000 registered users
•177 million tweets per day
•600 million search queries per day
•49% of monthly Twitter users follow brands or companies
•63% of Twitter users access social networks via mobile devices
COMPARABLE STORES
COMPARISON OF FACEBOOK FOLLOWERS/LIKES
ONLY OTHER TWITTER ACCOUNT
STRATEGY
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