Y OUNG D RIVER R ESEARCH I NITIATIVE (YDRI) SADD TEAM MEMBER WORKSHOP Part I: What and Why?
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Transcript of Y OUNG D RIVER R ESEARCH I NITIATIVE (YDRI) SADD TEAM MEMBER WORKSHOP Part I: What and Why?
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WHAT YOU’LL LEARN• Crashes are not accidents, they
have causes and most are preventable.
• Crashes are the No. 1 cause of death for adolescents.
• The whole school should be involved to help solve this complex problem.
• You can make a difference—and it’s simpler than you may think.
• The heart of Ride Like a Friend is teens talking to teens.
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5,000 REASONS TO GET INVOLVED
• That’s how many teen lives are lost in crashes each year• SADD has led the way, putting the focus on teen’s
destructive decisions behind the wheel.• It is time to take even more action
Source: NHTSA Traffic Safety Facts, August 2008
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A CAUSE, A SOLUTION• A car “crash” is not an
“accident.”• A crash has a cause or set
of causes.• A cause could be
distracting passengers, cell phones (text or call), speeding and driving inexperience.
By understanding the cause, we can do something to prevent crashes!
12%Suicide 16%
Homicide
37%All Other
35%Motor Vehicle
LEADING CAUSES OF DEATH FOR TEENS
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WHAT CAUSES CAN COMBINE IN FATAL TEEN CAR CRASHES?*
Alcohol?Less than 20%(SADD, your work has
made a difference.)* Among 16- to 17- year-old drivers Source: Williams, et al, Journal of Public Health Policy, 16:3 (1995)
The top cause of fatal teen crashes
is driver error:
75%Speeding?About 40%
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PASSENGERS ARE A MAJOR FACTOR LEADING TO FATAL TEEN CRASHES
• One peer passenger doubles the risk of a fatal crash• Three or more passengers raises fatal crash risk
four to five times
Source: Chen L, et al. Journal of the American Medical Association (2000)
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THE MORE PASSENGERS, THE WORSE THE DANGER.WHY?
Chen, LH, Baker, SP, Braver, ER & Li, G JAMA (2000).
Relative Crash Risk
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WHAT MAKES PASSENGERS DANGEROUS?
Teens surveyed said they don’t want passengers to:1) Act wild2) Encourage speeding3) Be intoxicated4) Sing or dance
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TEENS TOLD USSafe driving behaviors you would use
include:
1) wearing seat belts2) establishing safe driver-
passenger interaction3) reducing driver distractions4) asking for help as drivers5) turning down radio volume
RLAF builds on this!
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SOMEDAY YOU WILL DRIVE YOUR FRIENDS• RLAF recognizes and supports passenger limits:
• during the first 6 month or 1,000 miles of driving• in keeping with Graduated Driver Licensing (GDL) laws
• Eventually you will be in full control of your car, your rules rules and the number of passengers
Safe passenger behavior will pay off today and down the road.
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MESSAGES FOR DRIVERS
• Set your rules.• Ask for help.• Expect respect.
If they’re your friends, they should help.
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MESSAGES FOR PASSENGERS
• Buckle up.• Be there to help (give
directions, answer cell phones, etc.)
• Show respect.
If you’re their friend, you should care.
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SO WE CAN BE FRIENDS AND SAVE LIVES. HOW DO WE GET STARTED?
• Keep it positive
• Remember the science (stay on message)
• Get everyone involved
• Create a campaign that works in your school
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STAY POSITIVE--RESEARCH SHOWS:
Scare tactics lead tofear and short-term change
Sources: Hale J, et al., Designing Health Messages, Sage (1995) Witte, K. et al., The Handbook of Communication and Emotion (1998)
Positive messages lead to long-term change
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REMEMBER THE SCIENCE• Teen car crashes are
the No. 1 cause of death for adolescents
• Car crashes are not accidents and most are preventable
• The top cause of fatal teen crashes? 75% are caused by Driver Error
• RLAF has been tested by teens and it works
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GET EVERYONE INVOLVED
• Passengers and drivers• School and community
members• Parents and other adults
Make sure activitiesyou plan are engagingand accessible to all!
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BE CREATIVE: MAKE A CAMPAIGN THAT WORKS IN YOUR SCHOOL• Select materials that
will be well received• Scale up or down to
your resources!• Tie the campaign to
popular events at your high school• Homecoming Game• Assembly• Spirit Week• Sports Booster Event (car
wash, dance, fund raiser
YOUNG DRIVER RESEARCH INITIATIVE (YDRI)
Available courtesyof the Research and Outreach Alliance of:
YOUNG DRIVER RESEARCH INITIATIVE (YDRI)