Xuhuong
Transcript of Xuhuong
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................................................................................................................................................10 TRENDS ON MOBILEDECEMBER 2012JOY AYLES – JUNIOR PLANNER
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................................................................................................................................................WHY ARE WE LOOKING AT MOBILE?
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..................................................................................................................................................................................................• 56% of UK consumers own a smartphone and 21% own a tablet device (Oct 2012)
• 59% access the Internet every day on their smartphone
• 78% never leave home without their smartphone. 63% of female respondents and 73% of male respondents don’t go an hour without checking their phone.
• Used everywhere – Home, On the Go, work,
http://www.edigitalresearch.com/news/item/nid/890839985
http://www.thinkwithgoogle.com/insights/emea/library/studies/our-mobile-planet-United-Kingdom/
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................................................................................................................................................1. SEARCH
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SEARCHLOCALhttp://datenform.de/mapeng.html
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85% of Smartphone users look for local information on their phone and 81% take action a result.
70% of all mobile searches result in action within 1 hour.
SEARCHLOCAL
http://www.thinkwithgoogle.com/insights/emea/library/studies/our-mobile-planet-United-Kingdom/http://socialmediatoday.com/aua745/1088176/70-mobile-searches-lead-action-within-1-hour
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http://thenextweb.com/google/2012/12/04/google-updates-its-ipad-app-to-better-allow-for-local-discovery/
Google have recently updated their Apple Ipadversion to enhance the experience of local search.
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SEARCHVOICE
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Google: 25% Of Queries From Android 2.0 Devices Use Voice Search
Apple: 87% of iPhone 4S users say they use Siri at least once a month.
SEARCH
VOICE
http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://www.idownloadblog.com/2012/05/24/siri-by-the-numbers-infograph/
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................................................................................................................................................2. M-COMMERCE
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2. M-COMMERCE95% Researched a product or service on their smartphone.
66% Have made a purchase from a tablet and 44% from a smartphone.
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1. CLOTHING AND ACCESSORIES (4.3%)
2. PRINT BOOKS (3.2%),
3.CONSUMER ELECTRONICS (3.1%)
4.TICKETS (3.1%)
5. WITH PERSONAL CARE AND HYGIENE PRODUCTS (2.1%)
M-COMMERCE
TOP CHOICES FOR MOBILE TRANSACTIONS
http://www.techradar.com/news/world-of-tech/roundup/mobile-commerce-on-the-rise-in-europe-1090990
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WE NEED TO ENSURE ALL OUR SITES ARE MOBILE OPTIMISED
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................................................................................................................................................SO HERE’S SOME BEST PRACTICE TIPS
MAKE THE CALL TO ACTION
– COLOURFUL AND LARGE
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MAKE THE CALL TO ACTION – COLOURFUL AND LARGE
CLEAR SIMPLE COPY
M-COMMERCE
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MAKE THE CALL TO ACTION – COLOURFUL AND LARGE
CLEAR, SIMPLE COPY CREATE A SENSE OF URGANCY
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CLICK TO CONTACT
M-COMMERCE
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CLICK TO CONTACT DIFFERENT DEVICES
M-COMMERCE
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................................................................................................................................................3. MULTITASKING
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Smartphone users are multi-tasking their media with 80% using their phone while doing other things such as watching TV (55%).
http://www.fitnessgoop.com/wp-content/uploads/2011/07/Multitasking-A-Four-Letter-Word.jpg
MULTITASKING
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Smartphone users are multi-tasking their media with 80% using their phone while doing other things such as watching TV (55%).
During the course of a TV program, more than 60 percent check their phones at least “once or twice,” and 15 percent stay on the mobile Web for the full duration of the show.
MULTITASKING
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................................................................................................................................................ADDITIONAL CONTENT60 % of multitaskers are accessing additional content – 44% is unrelated to what’s on TV versus only 38% related to TV.
MULTITASKING
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94 %of multitaskers engage in some kind of mobile communication, in order of…
• SMS• Talking• Email• Social networking• IM
DISTRACTION
http://razorfishoutlook.razorfish.com/articles/forgetmobile.aspx#01
MULTITASKING
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................................................................................................................................................4. VIDEO
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There are 200 million mobile video playbacks every day on YouTube
Time spent viewing video on mobile apps has grown 52% in 2012 while time spent viewing video online has fallen 10%
4. VIDEO
VIDEO
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WHY ARE PEOPLE NOT
WATCHING VIDEO?
http://www.skyfire.com/en/news/blog/143-what-keeps-people-from-watching-mobile-video
VIDEO
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BUT WITH COMPANIES LIKE EE – FEARS ABOUT DATA PLANS WILL BE A THING OF THE PAST
VIDEO
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................................................................................................................................................5. APPS AND ECOSYSTEMS
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Consumers increased their social app time by 76%, spending
more than 7 times on apps than on the mobile web – Nielsen
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................................................................................................................................................6. IPHONOGRAPHY
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Instagram has 100 million users worldwide and hosted 4 billion photos.
IPHONOGRAPHY
http://techcrunch.com/2013/01/17/instagram-reports-90m-monthly-active-users-40m-photos-per-day-and-8500-likes-per-second/
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IT HAS CREATED HOBBIES, COMMUNITIES AND JOB ROLES
http://www.wearejuxt.com/category/juxters/
IPHONOGRAPHY
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FILTERS
IPHONOGRAPHY
http://www.guardian.co.uk/artanddesign/2012/nov/16/mobile-photography-richard-gray
Filters are becoming a visual norm, “A recent Sky Sports campaign featured sepia-tinged framed images reminiscent of one of the app’s most popular filters.”
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................................................................................................................................................7. GAMING
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59% of total app gameplay is done on a mobile device (NPD GROUP 11/11/2012)
Games account for 67% of time spent using tablets, vs 39% for smartphones(FLURRY 10/29/2012)
Game downloads on smartphones increased by 30% from 2010 to 2011 (MAGID 06/27/2012)
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T-mobile utilised in game advertising when they launched a car in the Need for Speed game.
IPHONOGRAPHY
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Barclaycard have created branded games such as Barclaycard Toys Unleashed and Waterslide Extreme.
IPHONOGRAPHY
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................................................................................................................................................8. NFC
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Global NFC m-payment transactions will be almost US$50 billion worldwide by 2014 (Juniper Research, June 2011)
There will be 7 million NFC-enabled phones in 2011 growing to 203m in 2015 (Yankee Group, June 2011)
NFC
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Halo 4 created an NFC scavenger hunt in Sydney and Melbourne
(http://www.nfcworld.com/2012/11/19/321207/microsoft-promotes-halo-4-with-nfc/)
NFC
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................................................................................................................................................9. GEOLOCATION
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Gartner predicts that the number of location-based service users will grow globally from 96m in 2009 to more than 526m in 2012
10% of mobile owners use location services at least once a week
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................................................................................................................................................10. SOCIAL NETWORKING
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Time spent on social apps and the mobile web account for 63% of the year-over-year growth in overall time spent using social media.
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Just because...
http://blog.nielsen.com/nielsenwire/social/2012/
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VIDEO APPS AND ECOSYSTEMS
IPHONOGRAPHYNFC GAMING
GEOLOCATION SOCIAL NETWORKING
SEARCH MULTITASKING MCOMMERCE
10 TRENDS ON MOBILE
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................................................................................................................................................A THOUGHT...
JUST BECAUSE MOBILE IS ‘BIG’ WE SHOULD ALWAYS SEE IT AS A COMPLIMENT TO DIGITAL.
ALWAYS THINKING OF THE CONSUMER EXPERIENCE AND WHY MOBILE WILL ENHANCE, LEVERAGE AND ADD VALUE.