CONTENTS

Joy of Giving 1

Legalize 3.0 launch party 2

Visit to Jharkhand villages 3

Finance geek to bestseller 4

Khsitij 2012 4

Nurturing social entrepreneurs 5

bringing XL to your desktop….

XLRI Celebrates the ‘Joy of Giving’

It was truly a day filled with joy for the 185 needy children when they experienced compassion in its purest form at the hands of their new found ‘bhaiyas;’ and ‘didis’ who made it their mission to give these children a day they would remember for the rest of their lives. For the first event, students of the Entrepreneurship Development Centre, 2012-13 batch of XLRI, hosted Prayaas, an event for 150 children of Digital Literacy Mission (DLM) at Bhalubasa Community Centre. The XLRI event, in collaboration with DLM — an innovative learning network for poor children founded by some scientists of National Metallurgical Laboratory — and Tata Steel, helped children enjoy themselves with games, snacks and dancing.

The DLM learning community promotes weekday tutoring and weekend fun for disadvantaged children — those studying in state-run schools, forced to drop out due to poverty, among others — and aims to grow into a nationwide network. The philanthropic activities also included an awareness

campaign ‘Jagriti’ aimed at developing awareness among rural women about female health, hygiene and sanitation. Among the other important activities were Vasra Samman and Ann Daan, an initiative to collect clothes and Pulses and distribute it to the less privileged ones through partner NGO’s.

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Let the Heavens hear the Roar : Legalize 3.0 launch party

It’s well past midnight and the music has become more intense. A

group of 400 youngsters are jiving the night away to some amazing foot

stamping music. It’s a time when managers put on their party shoes

and the party animal in everyone comes out in the open. An Xler would

know- it’s a Wet Night!!

MAXI (Marketing Association of XLRI) launched Legalize 3.0 on the

eve of the wet night. The launch party started from midnight and last-

ed till dawn. The night was special as it was the first wet night attended

by this year’s exchange students coming from France, Germany, USA

etc. For the exchange students it was an amazing experience to attend

the famed wet nights of XLRI and they partied hard all night. The at-

tendees included representatives from 7 foreign B-schools. The party

was not just limited to celebrations and also allowed the exchange stu-

dents to meet and mingle with the entire batch of XLRI and take

back good memories from their stay on campus.

Legalize 3.0 was a one-of-its-kind online marketing event in the

country, which pitted the best brains against each other to find out

most creative bunch of grey cells. As Legalize went international this

year, the rewards were raised to a massive 1000 $ for the winners.

Students were supposed to come up with the best concepts for sur-

rogate marketing of products and commodities through short adver-

tisements which were judged by the no. of likes which the advertise-

ments received on facebook.

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Exchange students experience the villages of Jharkhand

India’s urban sector is doing tremendously well and attracting investments and attention but the rural sector is often side-lined. If the managers of tomor-row are exposed to the issues then they can contrib-ute to uplift the rural poor. Apart from this, some stu-dents expressed concerns about the lack of teachers and poverty. The issue of a healthy student/teacher ratio is still not resolved in many schools in the villag-es and many schools still don’t have proper reading material and infrastructure. The NGO and XLRI are doing a great work in bringing us here so we can con-tribute in what way possible and spreading the word around. This visit also highlighted that no place is far away to reach out.

The village visit by the foreign students reflects XLRI’s

commitment to improve social awareness and con-

tribute to learning. XLRI has a village visit in its cur-

ricula where it focuses to sensitize the students to the

issues of India’s rural populace.

What can be more enchanting than visiting the heart of India on your very first visit to the country. 25 students from 7 B-Schools across the globe who have joined XLRI for their 5th terms went on a village visit coordinated by one of XLRI’s NGO partners to get a firsthand experience of rural India.

The foreign nationals came back from their captivating trip to share some of their memories. Agatha- from France described it as an unforgettable memory. She said - “I have never seen an welcome as this when we went to the schools to interact with the students. The students are bright and have a great zeal for learning and sharing. "Another student reflected after the visit that “social awareness is the first step to rebuild India’s economy and speed up the development.”

Come, join the bandwagon...

Visit and Register at —

http://alumni.xlri.ac.in

From finance geek to bestselling author

Chief Guest of the day. She was really happy to see the young

performer. Besides the prizes won by the students, all 450

participants were given notebooks with a little message on

the front cover - a one line message which was written by

XLRI students to encourage the kids to continue to work hard

and excel in life.

KSHITIJ 2012, a flagship event of CII Yi team of XLRI, was con-

ducted on 29th Oct 2012. This year, the institute hosted

around 450 students (an increase of around 51% compared to

last year) from 50 schools of Jamshedpur belonging to all stra-

ta of the society. The idea was to provide a platform and an

equal opportunity to these kids to showcase their talent. In-

stead of only a cultural competition the event was trans-

formed into a carnival where the young school kids could en-

joy their time at XLRI premises and also interact with XL stu-

dents and be inspired. The students of XLRI volunteered to

serve food to all 455 children and their teachers in the same

student mess.

Like every year, KSHITIJ had events like singing, dancing,

painting, quiz, nukkad natak or street play, picture story and

talent show. Ms. Deepa Verma, Chief of HR from Tinplate

Company of India Limited who is also a XL alumnus was the

There are those who find their true

calling after years of work. Nirupama

Subramanian is one such person. A

BM graduate of the batch of 94, she

worked in a reputed multinational

bank before leaving to become a con-

sultant and a freelance corporate

trainer. Apart from being a life coach

and training employees in top com-

panies, she is very passionate about

writing. In her own words, ‘Writing is

not work. It is more than a hobby. It

keeps me sane, makes me feel alive’.

Her first book Keep the Change hit

stores in 2010 and went on to become

a bestseller, with overwhelmingly

positive feedback from the public.

This year, she has released her se-

cond book, Intermission, to rave re-

views.

Intermission deals with an NRI cou-

ple who have just relocated back to

India, an extra-marital affair that

happens and the choices made by the

four chief protagonists in the time of

mid-life crisis. It deals with the

thoughts of people who are in the age

when one begins reflecting on the

meaning of life and if what they have

at present is all there is to life. The

story is set in Gurgaon, where

Nirupama resides currently and this

has helped her observe people close-

ly. While Intermission is more serious

than Keep the Change, there is a

sprinkling of light-heartedness in it

too. With positive reviews pouring in,

she is set to write more regularly.

We wish her all the best in her future

endeavours!

KSHITIJ 2012

Nirupama Subramanian

Batch of 1994

Send in your valuable feedback at alumnicommittee@astra.xlri.ac.in

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Page 5

Nurturing social entrepreneurs

XLRI has entered a collaboration with Selco (Solar Electric Light Company),

a Bangalore based solar power company, to help realize the dreams

of entrepreneurship trying to make a mark in the field of solar energy. Father Arrupe Cen-

ter for Ecology and Sustainability, XLRI will work together with incubation unit of Selco

to mentor and provide operational support to solar energy entrepreneurs of Jharkhand

and Bihar to successfully run their start-up.

During last 17 years, Selco has been successfully providing customized solar energy solu-

tions to light up homes of the poor with the help of financing through co-operative socie-

ties or regional banks.

For independent entrepreneurs, who want to follow the model, Selco Incuba-

tion Center will provide 12-month incubation process, which includes about 15 to 45 days

of class and hands-on training and assistance in setting up operations, end-user financing and training local financial institu-

tions.

The Father Arrupe Center for Ecology and Sustainability ' a multi-

disciplinary center ' was launched at XLRI in January this year to promote

policies, practices and dialogue that have an impact on holistic and sus-

tainable development of the society and enterprises.

The Selco Incubation Center, not for profit entity of Selco, aims to produce

10 medium-scale and 20 small-scale enterprises every year.

We look forward to welcoming you on campus soon…….

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HOMECOMING — NOV’2012 | Block your calendars !!!