Www.worcestershire.gov.uk Worcestershire Obesity Plan 2013 - 16 1.

www.worcestershire.gov.uk

Worcestershire Obesity Plan 2013 - 16

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Context: Health and Well-being Board priorities

• Relevant across age groups to large numbers of people;

• Related to major causes of illness and death, and requiring major health and social care spend;

• Requiring transformational change to improve outcomes;

• Requiring strong leadership, and co-ordinated action across organisations and wider society to achieve change.

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115,900 adults in Worcs. obese;

162,433 adults are overweight;Over 50% of our adult

population.


• Cardiovascular diseases

• Type 2 diabetes

• Musculoskeletal disorders (especially osteoarthritis)

• Some cancers (endometrial, breast, and colon)

• Reproductive & urological problems

• Respiratory disease

• Gastrointestinal and liver disease

• Psychological & social issues


5Headlines from the Obesity Needs Assessment

Adults Bulls-eye of Obesity Interventions

115,990

7,444

1,272

512


Scale of Childhood Obesity in Worcestershire

11,357 obese 5 – 14 years; 9,422 overweight.1 in 4 start school overweight or obese; a third by year 6.


Childhood Obesity• Adult obesity

• Premature death and disability in adulthood

• Respiratory disease

• Fractures

• Hypertension

• Early markers of cardiovascular disease

• Insulin resistance

• Psychological effects


9Headlines from the Obesity Needs Assessment

20,779

11,357

81

676

1,908

Children’s Bulls-eye of Obesity Interventions

*This was delivered in conjunction with the National Child Measurement Programme


Aim A: empowering individuals to take responsibility for their own and their families diet and physical activity habits:

• Deliver a programme of targeted social marketing campaigns;

• Focus on information for pregnant women and new parents;

• Skills development among at risk groups;• Increased access to entry level physical activity;• Scale up training for front line staff to deliver

brief interventions.

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Aim B: tackling the obesogenic environment

• Work with planners to develop a core evidence base on physical activity, food, and health;

• Work with transport departments to ensure active travel is prioritised across the County;

• Develop HIA for use in all types of Council decision-making;

• Work with local businesses to increase sign-up to the Responsibility Deal;

• Work with schools to increase physical activity levels of children;

• Work with institutional settings to improve nutritional content of food.

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Aim C: developing a healthy workforce

• Increase number of local businesses signed up to Worcestershire Works Well;

• Work with local employers to improve nutritional content of food served in canteens;

• Undertake a programme to increase physical activity levels of staff of large public sector organisations;

• Support development of flexible working and facilitation of physical activity within the working day.

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Aim D: developing robust care pathways

• Review current care pathways for obese adults and children;

• Ensure routine health interventions robustly address obesity, diet, and physical activity;

• Scale up delivery of brief interventions, and sign-posting across all agencies, including social care and VCS.

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Next steps• Forming an Obesity Action Group to develop a

detailed operational plan; report to Board 13/14;• Plan to have clear line of accountability and a

timescale for implementation;• Progress to be measured through HWB Strategy

indicators such as b/f rates, childhood obesity, and physical activity;

• Shaping a new approach to obesity based on personal responsibility; creating a healthy environment including in the workplace; and having robust treatment for those who need it.

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Www.worcestershire.gov.uk Worcestershire Obesity Plan 2013 - 16 1.

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