Writing Winning Sales Copies| Copywriting course| How to Write Better Sales Copy
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Transcript of Writing Winning Sales Copies| Copywriting course| How to Write Better Sales Copy
10 Core Components of Copywriting to Help You Write Winning Sales
Copies for Better ConversionEugene Cheng
What You Will Learn•Sales copy strategies & tactics.
What is Copywriting?
• Definition: writing copy (text) to advertize/market a product, service, business, person, opinion or idea.
• Written text is how your buyers will first experience you
• Specific Action To Take • Primary Objective: to overcome buying resistance to get the person to take action
Copywriting Basics - Writing to Sell
• Universal Motivations:- Wealthy- Popular- Good looking/ Beautiful- Love/ Relationship/ Intimacy- Security/ Certainty- Freedom/ Free time- Healthy- Have fun
Copywriting Basics - Core Components
1. Headline2. Describe the
problem3. Provide the
solution4. Credibility5. Benefits THEN
features6. Social proof7. Your Offer8. Guarantee9. Scarcity10.Call to action
1. Headline• Grabs Attention –
90cents on the dollar• Makes people WANT to
read on• Additional Resources:
2. Describe the Problem
• “Core concept” > “Core problem”
• Immediately relate to readers
• Describe their main problem(s)
3. Provide the Solution
• Make Your Product Claim(s)
• State your product will solve the problem(s).
• Check advertising Regulations & Guidances
4. Credibility• Establish credibility of you/your
business/your brand• Mention ANYTHING that sets
you apart from your competitors
• Can even reference quality of your manufacturer if selling physical products
5. Benefits THEN Features
• State (or list) main benefits to your customers.
• THEN state (or list) your product’s features
6. Social Proof• Social Proof is INCREDIBLY
important for Sales & Conversions
• Reviews & testimonials• Include social proof in
description
7. Your Offer• What will they get?
- Price- Bonuses- Differentiate when possible
8. Guarantee• Remove all risk from
buying• Give the strongest
guarantee possible• Incorporating
guarantees = hard hitting/ irresistible offers
9. Scarcity• Procrastination society…• Need to tell people they
CAN’T wait- Limited supply of bonuses/ products- Bonus expires in 30-days- Limited time pricing…ending SOON
10. Call to Action• You’ve spelled out everything for
your potential customer.. BUT don’t assume they know what to do.
• Tell them EXACTLY what to “right now”
• Assume the sale (“when you click the buy button…”)
• Replace “IF” with “WHEN”
Thank You!
Conclusion