Writing as a Thought Leadership Strategy · Thought Leadership Strategy Cathy Fyock, CSP, SPHR,...
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1 Writing as a Thought Leadership Strategy Cathy Fyock, CSP, SPHR, SHRM-SCP @CathyFyock I double - dog dare you!
Transcript of Writing as a Thought Leadership Strategy · Thought Leadership Strategy Cathy Fyock, CSP, SPHR,...
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Writing as a Thought
LeadershipStrategy
Cathy Fyock, CSP, SPHR, SHRM-SCP
@CathyFyock
I double-dog dare you!
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Today’s Goals
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WHY?
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What is your topic?
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Go. Don’t stop. Don’t edit. Just WRITE.
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Write a letter to your reader
Identify the questions yourtarget has about your thesis
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Pick one of your questions and write!
Purpose + Thesis + Target + Structure = ?
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Repurposing writing is as smart
as recycling#Blog2Book
Create 52 Questions
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Write one post each week
Your topic and current event
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Write like a thought leader
Thought leader quiz
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Daily habits
Build Writing Muscle
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To do list versus calendar
There are no limits to what you can
accomplish when you are supposed to be doing something
else
@CathyFyock
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Developing your Blog Calendar
What is your topic like?
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502.445.6539
The Writers’ Pledge
I pledge that I will use my power to make today a fantastic day. I will block writing time on my calendar, and I will honor that time commitment and hold it as sacred, creative time.
I pledge that I will not allow my negative voice to guide my thinking or stop my creative process. I will surround myself with people who love me and support my writing.
I pledge to tell my story--to share my experiences--with authenticity and without apology. I know that in telling my story I can provide others with the gifts of hope, wisdom, and joy.
I pledge that I will continue to work so that I gain clarity and focus for my readers, audiences, and clients. Then I can continue to make the world a better place, one word at a time.
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I double-dog dare you!
Your opinion matters!
Please take a moment now to evaluate this session.
Thank You!
