Thought Leadership for Agencies

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Ryan O’Connell, Vice President Content Marketing Through Thought Leadership

Transcript of Thought Leadership for Agencies

Page 1: Thought Leadership for Agencies

Ryan O’Connell, Vice President

Content Marketing Through Thought

Leadership

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BackgroundExperts/Thought Leaders

Content

Online Publications

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What We Are:

Thought Leadership/Credibility Firm

Content Provider to online publications

Resource for Agencies

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What We’re Not

PR Firm

Placement Firm

SEO Firm

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Content Marketing

Content marketing through thought leadership is an avenue to engage targeted audiences and to showcase your expertise, to gain credibility, visibility and attract prospective clients.

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BenefitsNew Business Credibility Visibility

Influence Feedback Recruitment

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Content Marketing Through Thought Leadership

VSWhat People

Think It IsWhat It Really

Is

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The Process

Experts Quality Content Senior Editor

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IndustriesHealthcare* Education*

Nutrition/Fitness Real Estate*

Business Finance

Tech Entrepreneurship Women

Marketing/Social Media

Law*

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Teach Tennessee

Brand Recognition

Educate on alternative certification programs

Higher Quality Applicants

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Teach Tennessee

Increased Applicants

Grew brand recognition and credibility

Higher Quality Applications

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Belo Cipriani

Consistent Content

Brand Recognition

Inspire and educate

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Belo Cipriani

Social following National Braille Association

Brand RecognitionSpokesman

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Problem:Most agencies aren’t doing this.

For their clients For themselves

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Because it’s hard

Relationships ExpertContent

Strategy EditorialTeam

Time

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New Business Credibility Visibility

Influence Feedback Recruitment

Benefits

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It matters to you.

It matters to your clients.

Agencies aren’t doing it yet.

You should.

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[email protected]

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