7/30/2019 wqiklokjudeswa

1/3

BA (Hons.) GRAPHIC DESIGN LEVEL 06

Module Code Module TitlePREPARATION &PROPOSAL Part 1

OUGD303 Final Major Project

Baljeet Kaur Samra

REVISED POSITION STATEMENT AND RATIONALE

Errrrm. Type + Print + Branding =

Print based design and typography in relation to branding and the retail environment. Does thatmake sense? It does in my head.

THEMES / SUBJECTS

What Themes/Subjects will

form the basis of your work for

the final major project? This

should include Theoretical and

non design based content and

concerns.

Retail design, interior design, health & beauty, fashion, consumerism, social

media, photography. I think looking back at the last module I didn t have much of a

focus on themes that interested me but focused more on the outcomes. I think for

the FMP I need to have a ideas that are relevant to each other. I think the major

theme really is the retail environment which is something Ive looked at in past

projects but it hasnt always been the core focus of what Im doing.

Beauty / health / fashion / photography / Interior design

DESIGN CONTEXT

Identify areas of professional/

creative practices that willinform the contextualization of

the work that you produce.

This should include specific

designers, studios,

practitioners and products as

well as broader creative

disciplines and methods of

Production / Distribution.

irvingandco.com

dalziel-pow.comgregorybonnerhale.comblacksheep.uk.com

checklandkindleysides.com

The studios listed above have a real focus on the type of work that I wouldlike to produce, from working with just packaging, to interior design and

then Kindleysides and GBH who really focus on the retail environment.

Print based design / packaging design / interior and retail design.

Web mainly social media, social networks and blogs. I think I find socialmedia and interaction using blogs and social media a lot more interesting

that just web design and this is probably something I would look into more.DESIGN DISCIPLINES

What areas of graphic design

practice do you intend to

investigate in relation to the

practical and conceptual

production / distribution of work in

response to selected briefs

Typography / packaging design / retail design / publication design

The majority of my briefs tend to focus on typography whether it s a core part of

the brief or not it is something that I would like to focus on more for at least 2 of

the briefs during this module. Packaging and retail design are two disciplines that I

want to start merging together as a lot of the packaging that I m interested in is

usually seen in the context of the retail environment.

DESIGN SKILLS

What practical design skills do

you intend to further develop and

Print / surface pattern design

7/30/2019 wqiklokjudeswa

2/3

apply during your final major

project. What do you intend to use

the skills for. Consider extending

the use of skills that you already

have in order to deliver work of a

professional standard as well as

identifying new skills that you will

need to develop.

Want to further develop my knowledge about print, because well print is amazing. I

know my work has taken a bit of a surface pattern direction and instead of

focusing too much just on making pretty patterns I want to work with this in the

broader context of branding and retail design. I think I need a better understanding

of the relationship between surface pattern design in a broader graphic design

context.

PROPOSED BRIEFSList any briefs that you have

already identified as possible

starting points for your Final Major

Project. You should include

possible competition and Live

briefs as well as identifying briefs

that will allow you to develop a

significant body of research and

development in relation to your

stated Themes/subjects, Design

disciplines and production /

distribution methods

1. Branding for Printed textiles student Elizabeth smith.Live brief focuses on branding and working with someone who has a

core understanding of Printed textiles, could also work with further

collaborations too. Main focus is to work on the branding but I know this

could also be extended depending on the deliverables that Elizabeth

needs. I think it is also a good brief to give me a better understanding of

printed textiles and I think Elizabeth will be a good contact to have.

2. Branding for photography student Natisha Greenaway.

Only recently been in touch with Natisha about working on her branding,

she seems quite keen on the idea so will have to see how this develops. I

really thought my branding for Ella was a successful project in the last

module and I think working with photographers really helps to build a

network of contacts. I terms of deliverables I still dont know exactly what Ineed to produce, so this needs to be discussed before I get started.

3. Vintage Luxe branding / print.

Starting off with a new logo and business cards. I was contacted by

Vinatge Luxe which is a online vintage boutique who also sell their

products at Craft fairs and events too. They seem to know exactly what

they want and the direction they would like to go in. Potential to develop a

good body of work, starting with the branding and business cards which

are urgent but then also looking at flyers / promo / web / labels and tags.

4. Douwe Egberts Coffee YCN Collaboration with Sarah Pritchard

Sarah is a great lover of coffee and with all the YCN briefs this one really

stood out for me and me and Sarah tend to have similar ideas and a

similar direction in out style of work so we thought it would be an

interested project to work on together. We haven t really set the

deliverables for the brief and I think this is a brief I would like to work on at

a later date and try and focus on most of the live briefs at the moment.

5. Tigerprint Colour extended brief

Last module I extended the tigerprint black and white brief to suit my

design practice and I tend to find that their briefs have a really good

starting point but never give you much direction in how you could develop

the brief. The current competition is based quite loosely on colour and I

think it could be interesting to expand the black and white brief I worked

on in the last module could still be based on homeware but maybe notso much dinnerware. Could have a different direction. Again it s a brief

that I really need to do some research for so I know what kind of

outcomes I want to work on.

6. The story of 1984 research based / type (dissertation..)

This brief is probably the one that doesn t really fit with my overall design

practice but the subject is something that has always been something that

Ive wanted to raise awareness about which is why I decided it would be a

suitable focus for my dissertation. I want this brief to be really heavily type

based and a publication based on the events of 1984. Could be extended

to look at raising awareness and creating an awareness campaign or just

rebranding a current campaign..

7/30/2019 wqiklokjudeswa

3/3

7. Lartisan Perfumer D&AD (expand this one?)

Out of all the D&AD brief this one is probably the one that stood out,

although I dont think the brief really excites me that much I think it could

be developed a lot further, whether its based on a different perfume or

then a range of cosmetics. I do want to enter the brief so going to have to

find a balance but if I find it too restricting Ill have to change and develop

it.

8. Process Beauty online beauty blogTaking on board that Ive always had an interest in beauty and nail art and

so on, I decided to set up a online beauty blog, which is going quite well. I

dont think this will be a substantial brief in anyway but its something I

want to develop throughout the module as something that can continue

after the module is over. The primary aim is to have a blog that is well

considered, selective and is something the selected audience are

interested in reading and interacting with. In the future Im hoping it will

develop into something where I am able to review products on a regular

basis and have competitions and giveaways so the audience have

something to interact with.

9. Cosmetics / makeup packaging / Retail environment

I think this brief will probably end up being about either rebranding a makeup brand or then looking at a collection of makeup that I could repackage

and then look at designing the promo and store display for it? I need to be

sure about the brand and the outcomes so this really needs some

research.

10. Geek table collective

11. Fashion End of year show / Hopefully a yearbook.

KEY TEXTS.

List a selected number of books,

articles and texts that are central

o your proposed area of practice.

These should include a

combination of design and non-

design based books, theoretical

texts as well as visual

publications.

Baseline Magazine

Typo Magazine

Perkins M. (2010), Print and pattern: bowie style, London, Laurence King

Publishing

Morgan, T. (2008), Visual Merchandising: Window and in-store displays for retail,

London, Laurence King Publishing

Cold, D. (2007), Patterns: New surface design, London, Laurence King Publishing

Mesher, L. (2010), Retail Design, Worthing, AVA Publishing

ADDITIONAL COMMENTS