World Cup 2010

Re-energizing Existing ProgrammesThe Global Business Coalition on HIV/AIDS, Tuberculosis

& Malaria

October 29 , 2009

Using football to increase the impact of existing programmes

We can use WC2010 to amplify what we are already doing in our programmes.

Sustainable benefits can be achieved by increasing engagement in workplace and community programmes

Key themesRe-education Increasing male involvement in programmesAddressing risksReducing stigma and discrimination

2

Re-Educate

Amplify existing/old messages

Weave soccer theme into educational materials

Examples: Quiz combining soccer and HIV/AIDS education and

use soccer related prize as incentive Create central World Cup information scoreboards or

screens within the organisation and incorporate HIV/AIDS messaging

Address Risks

Alcohol

Sex workers

Access to (and correct use of) condoms

Post- exposure prophylaxis

Fan Packs Information & important contact numbersCondomsWater bottles/t-shirts/beanies etc with a messageMatch schedule etc…

Increase Male Involvement

5

Capitalize on the attentiveness of male audience- increase participation in workplace and community based programmes

Incentivise VCT events using soccer related prizes

Use soccer players to motivate engagement

‘Football Fridays’- put HIV on the agendaMultiple concurrent partners- “Support one team-love one woman”

Reducing Stigma & Discrimination

6

Capitalize on the unifying, barrier breaking effect of football in the community and workplace to fight stigma and discrimination

Create platforms for interaction on common ground to talk about fear, stigma and discrimination i.e. Management and staff/young and old community members

Use Football players as ambassadors and role models in the fight against HIV/AIDS

7

Thank You