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Make

Your BrandWork Harder

Presentations and

Documentation as Brand Tools

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We Improve Your Brandby Consistently Applying it

The key to creating quality branded presentations is

consistency; consistency o design and consistency

o application.

Consistency is Key

In order to produce consistent branded presentations

we ollow your corporate style guidelines and build these

into your Microsot Ofce templates. Every presentationor document we are sent is created according to these

guidelines.

Identical Brand Application

When Right Aligned ocuses on the look and eel o your

documentation, your sta have time to spend on the content

quality and delivery o the presentation. Your clients receive

quality documents, and your brand reputation is enhanced.

Increased Content and Delivery Quality

We promote and manage your global brand style, and have

many reerences that attribute our work to successul

business communications. Good quality slides are also

shared and re-used throughout the frm. This increases the

overall standard.

Improving Brand Quality

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Case Study: Goldman SachsPresentations as Brand Tools

The key to creating quality branded presentations is consistency; consistency o design

and consistency o application. A key brand touch point which requires a high levelo consistency or Goldman Sachs are client acing documents and presentations. All

Goldman Sachs presentations are ormatted to strict guidelines by their Presentation

department ensuring consistent application o branding as well as streamlining costs and

creating signifcant time savings.

Each day Goldman Sachs creates hundreds o presentations. Each Goldman Sachs

presentation is ormatted to a consistent look and eel. Ater client meetings these

documents live on as examples o the quality o Goldman Sachs work.

Goldman Sachs ound using graphic designers or presentations was costly, time

consuming, and delivered poor consistency. Training banking teams assistants to ormat

presentations proved inefcient, yielded poor consistency, and was cost prohibitive. The

solution was to extensively train a small number o specialist presentation sta and create

a Presentation Centre in each large regional ofce. As bankers produced all o their data

and pitch materials using Microsot Ofce, this became the presentation centres design

package o choice. No presentation was allowed to leave Goldman Sachs unless it had

been sent through the specialist sta at their presentation centre.

Removing presentation assistance rom a bankers assistants job allowed assistants to

support multiple deal teams reducing assistant headcount and support/administration

costs. Running costs o presentation centres are careully recorded and rebilled to clients

where the pitch is successul, markedly reducing their operating cost. The time and cost

saving benefts o presentation centres led to universal adoption at top tier investment

banks and proessional service frms.

How do we know this? We were there!

IncreasedEfciency

Brand

Lower Costs

Time Quality

Money

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Saving You

MoneyDelivering Valueon an Hourly andEnterprise Basis

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Hourly Valueat a Premier Search Firm

Average employee cost at our largest client(US$309.5m salary & benefts divided by 1,469 employees)

$210,690

Number o hours an employee works per year(40 hours per week or 52 weeks)

2,080 Average employee hourly rate=$101

Number o times aster Right Alignedis contracted to complete presentations

than average employee

x3$101

Our clients comparative averageemployee hourly rate

=$303

$303

Right Aligneds per hour volume price

-$70 =$233Savings per hour

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2006In 2006, Right Aligned wascontracted to run a pilot remoteglobal presentation center at apremier executive search frm.

Shanghai, New York, ParisThree ofces were chosen toparticipate in the pilot; Shanghai, New

York, and Paris. These ofces wereselected because they: Were in different time zones Had differing work cultures and

local languages Had no Right Aligned staff present

24 hours 5 daysThe pilot ran or 24 hours a day, 5days a week. Each service user wasasked to estimate the time theirsubmission would take them tocomplete.

>2 times longer80% o pilot service usersreported Right Aligned completedpresentations at least twiceas quickly as they could. Theremaining 20% o users noted they

did not have the skills to completethe requested task.

3 times asterThe frm contracted Right Aligned to cover all o their ofcespresentation needs on the understanding that by the end o2006 we would be three times aster at producing presentationmaterials than internal sta. This goal was comortablyachieved and the service continues today.

We Create PresentationsThree Times Faster Than Employees

at a Premier Search Firm

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On an Enterprise LevelWe Deliver Million Dollar Value over

Employees at a Premier Search Firm

Time is our frms most precious commodity- CEO o premier Executive Search frm

Hours Spent Working on Presentations in 2012 (a)

(a) A 2006 pilot project ound Right Alignedprocessed presentations three times aster thanour clients support employees

Cost Comparison Between the Presentation Centre

2012 cost o RightAligned is equivalent to

the cost o 2.7 o thefrms employees in 2012

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Cost to Firm (b)

(b) Average cost o an employee at the frm is US$210,690 perannum (US$309.5m salary & benefts divided by 1469 employees)and works 2,080 hours per year (40 hours per week or 52 weeks).By dividing the annual cost by total hours, the hourly rate or thisemployee is US$101.29

Without the Presentation Centre it would take Heidrick & Strugglesan extra 24,579 hours to work on presentations at a total cost oUS$2,482,480 (24,579 hours x US$101.29).

With Us

Without Us

US$573,510

US$2,482,480

With Us

Without Us

8,193 hours

24,579 hours