working together to create brands people love -...
Transcript of working together to create brands people love -...
workingtogether
to create
brands
peoplelove
Fact File 2002/3
ourbrands
Cadbury Schinternationaconfectionerloved brandsworldwide. Hour top sellin
hweppes is a majoral beverage andry company, selling muchs in over 200 countriesHere we show some ofng brands.
workingtogether
b
createto
brands
e
peoplelove
Europeanbeverages
Cadbury Schweppes’ origins go back over 200
years. Jacob Schweppe perfected his process for
manufacturing mineral water in Geneva in 1783;
John Cadbury first started selling tea and coffee
in 1824 in Birmingham. Cocoa and chocolate,
initially incidental, became Cadbury’s main business
within a few years.
The two companies – Cadbury and Schweppes –
merged in 1969 and since then we have expanded
our business worldwide. The acquisition of
Dr Pepper/Seven Up in 1995, our biggest step
since the merger, transformed our opportunities
in beverages and made the Americas the most
profitable region for us. In 2000 we extended
our position in this market further through the
acquisition of Snapple. We have developed our
chewing gum portfolio through the acquisition
of Hollywood in France in 2000, Dandy, based
in Denmark, in 2002 and, most recently, Adams,
our biggest acquisition ever.
a leading brand in the profitable and high growth
premium ready-to-drink tea and juice sector of
the beverage market.
Our Mexico Beverages business, whose major
brands include the Peñafiel water range and
carbonated soft drinks brands Squirt and Crush,
will also join this regional unit from 2004.
americasconfectionery
In the Middle East we sell Cadbury branded
products as well as Bim Bim in Egypt. In Africa we
have operations across the continent, although our
main activity is focused in South Africa where we
are number one in confectionery as well as owning
a foods and beverages business, Bromor Foods.
Our key markets in this region are France, Spain
WorkingTogether
Americasbeverages Europe,
middle eastand africa
confectionery
Asiapacific
gg q
Organisation structureCadbury Schweppes introduced a new, simpler
organisation structure in February 2003,
designed to clarify accountability and enable
swifter decision-making. Five new regions are
supported by five staff functions. The new global
leadership team of ten key executives will report
to the CEO to drive our growth and efficiency
programmes as well as various integration
programmes.
Our core beverages market is the US, the largest
soft drinks market in the world. As well as
carbonated soft drinks we offer a broad portfolio
of still drinks, juices and water. We are combining
our Dr Pepper/Seven Up (DPSU), Mott’s and
Snapple businesses into one new refreshment
beverages company. This will generate cost savings
as well as opportunities for growing revenue as
we broaden our distribution reach across our
combined portfolio. DPSU’s brands include
Dr Pepper, 7 UP, Schweppes, Canada Dry, A&W,
Hawaiian Punch, Squirt and Slush Puppie. Licensed
products include Sunkist, Country Time and
Welch’s. DPSU operates as a licensor, selling
concentrate to bottling and distribution operations
including Dr Pepper/Seven Up Bottling Group, an
independent bottling company in which we have a
40% interest.
Mott’s produces Mott’s apple sauce and juice
brands, Clamato, Hawaiian Punch and a variety
of speciality products. Snapple Beverage Group
is a premium beverage company whose brands
include Snapple, Mistic, Stewart’s, Orangina,
Yoo-Hoo and Nantucket Nectars. Snapple is
We are combining our existing operations in
Canada, the US and Argentina with the Adams
confectionery companies in the Americas. 75%
of Adams’ business comes from this region, with
Brazil and Mexico particularly important. In the
US the Cadbury, Peter Paul and York brands are
sold under licence. Cadbury Schweppes also
has manufacturing businesses in Canada and
Argentina, and distribution operations in the US
and Mexico. Key Cadbury Schweppes brands sold
in the region include Cadbury, Fry’s, Allan, Fuzzy
Peach, Swedish Fish, Sour Patch Kids, Sharps, Stani,
Beldent, Bazooka, Mantecol and Pascall.
Our major confectionery operation combines our
Great Britain & Ireland, European and the majority
of our current Africa, India and Middle East
business units. Our largest market in this region is
the UK, where we sell brands under the Cadbury,
Trebor, Bassett’s, Fry’s, Maynards, Sharps, Barratt
and Butterkist names. Our famous portfolio
includes the ‘moulded’ chocolate range (Cadbury’s
Dairy Milk and its variants), TimeOut, Flake, Dream,
Crunchie, Twirl, Caramel, Cadbury’s Easter Egg
range, Roses, Miniature Heroes, Eclairs, Trebor
Softmints, Trebor 24-7, Bassett’s Liquorice Allsorts
and Maynards Wine Gums.
In continental Europe our key confectionery brands
include Poulain, Hollywood and La Pie Qui Chante
in France, Wedel in Poland, Dulciora in Spain,
Cadbury in Russia, Stimorol across Europe, and the
chewing gums V6 in northern and western Europe
and Dirol in eastern Europe. In Turkey we are the
leading sugar confectionery company with Kent,
whose brands include Miss, Elegan and Jelibon and
Relax gum.
y g p
and Germany, the largest soft drinks market in
Europe. We sell carbonated soft drinks, mineral
waters and still drinks and our principal brands
include Schweppes, Orangina, La Casera,
Apollinaris, Oasis, TriNa and Pampryl. We have
bottling and partnership operations and license
our brands in other countries in this region.
We have confectionery businesses in Australia,
New Zealand, Malaysia, Indonesia and China and
a food and beverages business in Australia,
Schweppes Cottee’s. We are also adding India and
Pakistan to this region. Throughout this region we
sell Cadbury branded products, as well as Trebor
and Pascall sugar confectionery, and the Sportlife
chewing gum brand in China. In the Australian
beverages market we sell a range of products
including carbonated soft drinks, fruit juices
and fruit flavoured drinks, water and flavoured
dairy beverages under brand names including
Schweppes, Solo, Spring Valley and Wave. We
are also licensed to distribute some of PepsiCo’s
brands: Pepsi, Mountain Dew and Gatorade.
Financial Highlights2002 2001 %
Sales £m 5,298 4,960 + 7
Underlying Operating Profit*†
£m 1,041 992 + 5
Underlying Profit Before Tax* £m 935 886 + 6
Underlying EPS* pence 32.0 30.0 + 7
Basic EPS pence 27.4 27.0 + 1
Dividends per share pence 11.5 11.0 + 5
*Excludes goodwill amortisation, major restructuring charges and disposal gains/losses† Includes associates
Strategic developmentOur governing objective is growth in shareowner
value. In pursuit of this, our strategy over the last six
years has been to focus on developing robust and
sustainable regional positions in the markets in
which we operate. We have done this through
organic growth and by acquisition, in order to
broaden the markets in which we participate
and to widen our portfolio, so reducing our
dependence on carbonated beverages and
chocolate.
Robust and sustainable Six years ago our beverage business had 77% of its
sales in carbonated beverages and operated on a
global basis. Today our refreshment beverages
portfolio ranges from still drinks, juices and water
to carbonated, with the latter now only
representing 56% of that total. Today we operate
in three main geographies – North America,
Europe and Australia. And in most of these markets
we have pushed our market shares close to 20%.
We are still number three, but a much stronger
number three than we were six years ago, with a
strengthened route to market.
In confectionery, we have evolved from a reliance
on chocolate to one where we will have a full
range of confectionery products encompassing
chocolate, sugar, medicated and functional
confectionery and chewing gum. Following the
acquisition of Adams, Cadbury Schweppes
will be a global operator in a very strong
competitive position with huge potential to
cross-sell our different portfolios in a great variety
of markets.
Acquisitions2002 saw this programme continue with a series
of acquisitions both in beverages and
confectionery. In beverages we acquired Squirt in
Mexico, Nantucket Nectars in the US, consolidating
our premium juice business, and purchased full
control of our Apollinaris Schweppes joint venture
in Germany, Europe’s largest soft drinks market.
In confectionery we bought out most of the
minority shareholders in Cadbury India, one of our
key developing markets. We acquired Kent, Turkey’s
leading sugar confectionery business and a major
part of our expanding European confectionery
business. And in Denmark we bought Dandy,
consolidating our position as number two in the
overall European chewing gum market.
The total spent on these and other value creating
acquisitions during the year amounted to
£628 million. Finally, we made a successful offer to
purchase the Adams confectionery business, which
will make us the world’s leading confectionery
company.
2002 overview2002 was another good year for Cadbury
Schweppes. Once again we exceeded our financial
targets for both underlying earnings growth and
generation of free cash flow. At constant exchange
rates underlying earnings rose 11% and free cash
flow was £315 million. A highlight of the year was
the strong growth of our core confectionery
operations, benefiting from recent years’ high
levels of investment in growth and efficiency
projects.
Adams transforms the scale of our confectionery
business, making us leader of the $100 billion
global confectionery market, leader of the fast
growing $10 billion ‘functional’ confectionery
market and a strong number two in the gum
market. Combined, Cadbury Schweppes and
Adams will be the only global player able to meet
the full range of consumers’ confectionery desires
– chocolate, sugar and gum.
North, Central and South America constitute 75%
of Adams’ sales. Developing markets, principally
Latin America but also Europe, Africa, the Middle
East and Asia, are also represented. This strongly
complements our leading confectionery businesses
in the Commonwealth and Europe.
GrowthFour brands account for over 70% of Adams’ sales:
• Halls, the leading global sugar confectionery
brand, is also the number one medicated
confectionery brand with retail sales of nearly
$700 million.
• Trident is currently the best selling chewing gum
and sugar free gum in the world. The US
accounts for a third of its $861 million sales.
It has been growing at 15% per annum during
2000 and 2001.
• Dentyne is the leading intense-flavoured
chewing gum, growing at 18% per annum
during 2000 and 2001, mainly in North America.
• The ‘Bubbas’ range is particularly strong in Latin
America. Bubbaloo gum is the world’s top
bubblegum brand.
Value creationBy improving underlying trends in the base
business, extracting cost reduction synergies and
growing incremental sales through the cross
selling of our respective portfolios where each has
the strongest route to market, we will be earning
a positive return on the capital invested in this
acquisition by 2006. We have chosen to fund the
acquisition through debt financing. The strongly
cash generative qualities of our business and ability
to pay down this debt relatively quickly make this
the most effective method of enhancing value for
our shareowners.
Key acquisitions and disposals
Since the mid 1980s Cadbury Schweppes has expanded
throughout the world by a programme of acquisitions
and disposals to allow us to concentrate on core brands
in the confectionery and soft drinks markets.
1986 Streamlined our strategic focus on soft drinks and
confectionery with the sale of Typhoo Tea, Kenco Coffee
and Jeyes cleaning fluid. Acquired Canada Dry and the
rights to the Sunkist soft drinks brand. (Sunkist is a
registered trademark of Sunkist Growers Inc.)
1987 Coca-Cola & Schweppes Beverages joint venture
created within Great Britain. Red Tulip confectionery
brand acquired in Australia.
1988 Chocolat Poulain acquired in France. Licensed our
confectionery brands in the US.
1989 Acquisition of Crush International. Bassett's and
Trebor in the UK bought and merged together in 1990,
our first major development in sugar confectionery.
In Spain, we acquired Chocolates Hueso and
the TriNaranjus soft drinks brand.
1990 Acquired Oasis soft drinks brand in
France.
1992 In Mexico, we acquired mineral water
Aguas Minerales.
1993 A&W root beer and
soft drinks acquired in the
US and an 80% share in
confectionery firm Stani
in Argentina. Began the
construction of chocolate
factories in China and Poland.
1994 Strengthened our European
confectionery position with the acquisition of Bouquet
d'Or in France and Dulciora in Spain.
1995 Acquired Dr Pepper/Seven Up in the US for
$1.7 billion, becoming number three in the world’s
most important soft drinks market. Acquired Allan
Candy sugar confectionery in Canada and merged
it with our existing Trebor operations. Began
construction of chocolate confectionery plant in
Russia. Sold our computer services subsidiary, ITnet.
1996 Acquired chocolate firm Neilson Cadbury in
Canada and sugar confectionery company Craven Keiller
in the UK.
1997 Sold our 51% interest in Coca-Cola & Schweppes
Beverages in the UK for £622.5 million. Acquired Jaret,
a US confectionery distributor. Achieved market
leadership in Egypt, the Middle East and North Africa
with the acquisition of Bim Bim, Egypt’s largest
confectionery company. Acquired French sugar
confectionery firm La Pie Qui Chante.
1998 Formed The American Bottling Company after
acquiring two leading independent bottlers in the US
through a partnership, strengthening our route to
acquisition of adams
Corporate social responsibilityBusinesses do not operate in a vacuum; they have
wider obligations. Just as we recognise the
primacy of our shareowners, so are we conscious
of our responsibilities to our other stakeholders.
Corporate social responsibility has always been a
core part of our business philosophy. Our challenge
is to show that growth in economic value for our
shareowners is compatible with an increased
accountability for social and environmental
performance. To meet this, we are actively
implementing policies and processes that clearly
align business growth with a strong sense of our
obligations to society.
Our purpose and valuesThe Cadbury Schweppes’ Statement of Purpose
and Values provides the operating framework for
our strategic intent and the manner in which we
conduct our business in today’s world. It says who
we are and spells out our core purpose, our
governing objective, our financial targets, our
strategy, our management process, our obligations
to all our stakeholders and our values and
behaviours.
Whatever the challenge – eradicating harmful
working practices in the cocoa-growing industry
and providing agri-guidance and improving
community infrastructure in the cocoa-growing
industry; or working with governments and other
interested bodies to recognise the importance of
education and information in promoting a healthy
lifestyle and sensible diets in combating the
growing tendency to obesity – all these can be
addressed in the knowledge that they will be
applied within a clear set of operating guidelines.
market in the US.
1999 Sold our soft drinks brands in over 160 countries
for nearly $1 billion, retaining a number three presence
in the US, the world's largest soft drinks market, and
also beverage operations in Europe and Australia.
Acquired Wedel, Poland’s leading chocolate
confectionery brand, and Hawaiian Punch, the US’s
leading fruit punch brand. Acquired the Dr Pepper
Bottling Company of Texas, later forming the
Dr Pepper/Seven Up Bottling Group, in which we
have a 40% interest.
2000 In the US we acquired leading premium
beverages company Snapple Beverage Group for
$1.45 billion, and also fruit juice brand Mauna La’i.
In France we acquired the Hollywood chewing gum and
candy business. Acquired chewing gum firm Wuxi Leaf
in China and Lion Nathan bottling operations in Australia.
2001 Acquired Orangina in France and La Casera in
Spain, achieving number two position in both soft
drinks markets. In North America we acquired the
frozen, non-carbonated beverages firm, the Slush
Puppie Corporation, and Carteret, a contract packer,
mainly of Snapple. In Australia we acquired the Spring
Valley juice and Wave flavoured milk brands. Also
acquired confectionery brand Mantecol in Argentina
and Mother Earth, a New Zealand health food company.
Sold Royal Crown (RC) Cola International and its private
label concentrate supply agreement.
2002 Took our holding in Cadbury India Ltd to over
94%. Acquired 65% equity interest in Kent, Turkey’s
leading sugar confectionery firm, and purchased soft
drinks brand Squirt in Mexico, a market second only to
the US in size. In the US we acquired Nantucket
Nectars, a leading producer of premium high juice
content drinks. Built up chewing gum portfolio with
acquisition of Dandy's branded chewing gum business
in Denmark, with the Stimorol, V6 and Dirol brands,
making us number two in European chewing gum.
Acquired full ownership of Apollinaris & Schweppes
joint venture in Germany. And in December we
announced our proposed $4.2 billion acquisition of
Adams Confectionery, making us number one in global
confectionery, leader in functional confectionery and
number two in chewing gum.
2002 Turnover and Operating Profit Analysis % change
Atconstant
2002 2001 As exchange£m £m reported rates
Turnover Turnover 5,298 4,960 7% 10%
Operating Profit* 983 930 6% 9%
Turnover Operating Profit*2002 2001 2002 2001
£m £m £m £m
1 North America Beverages 1,811 1,757 548 541
Operating Profit* 2 Europe Beverages 717 515 140 91(excluding Central 3 Europe Confectionery 1,546 1,445 247 212and Other)
4 Americas Confectionery 252 312 20 44
5 Asia Pacific 642 625 99 109
6 Africa, India and Middle East 320 297 44 34
5,288 4,951 1,098 1,031
7 Central and Other 10 9 (115) (101)
5,298 4,960 983 930
This reflects our regional structure in 2002*Excluding major restructuring costs and goodwill amortisation
12
3
4 5 6
1
2
34
567
Derek C BonhamChairman (until 8th May 2003)
John M SunderlandChief Executive Officer (Chairman from 8th May 2003)
H Todd StitzerDeputy Chief Executive Officer(Chief Executive Officer from 8th May 2003)
David J KapplerChief Financial Officer
Robert J StackChief Human Resources Officer
Group Secretary and Chief Legal Officer:Michael A C Clark
Dr Wolfgang C G Berndt Non-Executive
Richard S BraddockNon-Executive
Roger M CarrSenior Independent Non-Executive(Deputy Chairman from 8th May 2003)
David A R ThompsonNon-Executive
Baroness WilcoxNon-Executive
Directors
Produced by Corporate Communications. Designed by Addison Corporate Marketing Limited.Photography: Chris Knaggs (product) and Marcus Lyon (directors). Typeset by Asset Graphics. Printed by The Westerham Press.March 2003. Cadbury Schweppes’ commitment to environmental issues has been reflected in the production of this Fact Filebrochure. The paper used has Nordic Swan environmental accreditation. The inks are all soya based (except for the gold metallicink on the front cover).
For more information please visit our website:www.cadburyschweppes.com
Derek Bonham John Sunderland Todd Stitzer
Cadbury Schweppes’ good practice in corporatesocial responsibility is recognised by our continued inclusion in both the FTSE4Good andthe Dow Jones Sustainability indices. In 2003we are launching a programme of ‘GrowingCommunity Value around the World’ and aremembers of the UK’s Business in the CommunityPerCent Club, contributing over 2% of UK pre-taxprofits to the community.
Cadbury Schweppes plc25 Berkeley SquareLondon W1J 6HB
Telephone: +44 20 7409 1313Fax: +44 20 7830 5200www.cadburyschweppes.com
Financial CalendarFinal Dividend for 2002 Interim Dividend for 2003
Ordinary sharesAnnouncement of results 12 February 2003 23 July 2003Ex-dividend date 23 April 2003 17 Sept 2003Record date 25 April 2003 19 Sept 2003Dividend payment 23 May 2003 17 October 2003
The Annual General Meeting of the Company is on 8 May 2003.