Work vs Play Using gamification to drive engagement and ... · Work vs Play Using gamification to...
Transcript of Work vs Play Using gamification to drive engagement and ... · Work vs Play Using gamification to...
Work vs Play Using gamification to drive
engagement and behaviour change
Work vs Play Using gamification to drive
engagement and behaviour change
We're a fast-growing digital product startup. We help big businesses solve problems, think differently about digital opportunities and drive engagement in fresh ways. Founded in 2014, we’re spun out of the mobile games industry – where we developed some of the biggest titles in the world (Sims, Fifa, Moshi Monsters, Tetris). We use games know-how to build compelling digital products that deliver engagement and behavioural change.
HELLO, WE’RE PLAY 👋
think differently about digital opportunities
Work vs Play Using gamification to drive
engagement and behaviour change
Games
Engagement Habits Behaviour change Engagement Habits Behaviour changeEngagement Habits Behaviour change
Work vs Play Using gamification to drive
engagement and behaviour change
Work vs Play Using gamification to drive
engagement and behaviour change
1) People are inherently good. Given context (data) and motivation (gamification), most people will make great decisions.
2) Greater autonomy, mastery and sense of purpose can motivate anyone to be the best.
Our mission is to deliver products that help individuals make great decisions and build positive behaviours
WE BELIEVE
DRIVING DATA COLLECTION: THAMES WATER
Work vs Play Using gamification to drive
engagement and behaviour change
1) Games mindset: • Obsession on the user • Internal motivation – ‘want to’ do, not ‘have to’ do
2) Speed is everything: • Failure • Engagement/ autonomy/ ownership
3) Winning today is a cultural challenge, not a tech/ product challenge
It’s about culture, not tech
OUR LEARNINGS