Viggle - Gamification in customer engagement - Manu Melwin Joy
Gamification for Customer Engagement
description
Transcript of Gamification for Customer Engagement
Gamification of Marketing: From Play to Pay
@keizng
@keizng & @gametize
! Co-founder and Hustle Ninja of Gametize Sidekicks: DBS, StanChart, NTU, Singtel, SSC, SPRING, Y&R
! Gamification obsession began with stock
markets and dating game: famemark.com
! Badges Unlocked: Dutch, SXSW, Python, VentureBeat, KillerStartups, NYT, Angels Gate, Dinner with Reddit founder, GSummit Speaker
Is your brand engaging and retaining your consumers e!ectively?
$3 billion was spent on social media marketing, and yet 60% of consumers remained
uninterested by these campaigns (TNS Global, WPP – 2011 Nov).
Why engage your customers?
Engaging them to spend
immediately Engaging them to
spend in future Engaging them to engage
others to spend
Twitter Contest ! Simply tweet anything and mention
@gametize or @keizng in your tweets
! 1 tweet represents a chance. Up to 5 per
participant
! 5 lucky winners will get US$1,000 worth of
credits on GameMaki.com
! 1 lucky winner will get a free white-label
mobile app powered by GameMaki worth
US$10,000
! No Twitter!? Dropping a mail to
[email protected] gets you one chance!
@keizng
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It is the use of game psychology in non-game settings, and is an
increasingly popular* and e!ective strategy to engage and
motivate actions and behaviors.
Game mechanics tap into the human psyche, bringing sensations
of pleasure and achievement through dynamics such as rewards, progression and competition.
* Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by
2015 , spending $1.6Bn on related products, services according to M2 Research.
Gamification is serious business. !
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Engage and motivate your audience with
a universal language – fun
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gamification for customer
engagement isn’t that new
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Me Club ""
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Shopkick ""
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Hilton Hhonors Points ""
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DBS ""
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Macdonald’s Monopoly ""
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Kiip ""
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Samsung Nation ""
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Q0010 (Gmarket) ""
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Diablo 3 ""
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Games are powerful. They can be addictive and have a strong pull factor.
What is the average age of a gamer?
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Gamification Process: 5D Framework
1. Define your problem
2. Determine your goal
3. Decide your target behaviors
4. Describe your players
5. Design your gamification strategy and experience
Methodology
Bartle’s Player Types @keizng
Key Elements Key Goals
Generous Rewards
Appeal and Freshness
Maintainability
Easy to Start
Togetherness
Intrinsic Motivation
Social Actions
Engagement
G!A!M!E! T! I! S!E!
Gamification Design: Strategy Model
Methodology
ACE Entrepreneurship Week 9-10 November 2012
Case Study
Client:
@keizng
Channeling tra"c to sponsoring
merchants and retaining crowd.
Problem
Encourage AEW 2012 participants
to patronize sponsoring merchants
and stay through the event.
Goal @keizng
Scan the QR codes of
participating merchants.
Target Behavior @keizng
Do challenges at merchants outlets
for rewards and prizes.
Target Behavior @keizng
Case Study
otherwise it will backfire"
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Don’t overgive rewards @keizng
Make real fun, and keep them fresh
Design games that encourage teamplay
Creative Intrinsic and Extrinsic rewards
"#$%&'(!')!*$+&,-$#&(!./(&'$(!0)/(1+2/3!
What can I use to
engage my customers?
@keizng
some tools out there..
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Twitter Contest ! Simply tweet anything and mention
@gametize or @keizng in your tweets
! 1 tweet represents a chance. Up to 5 per
participant
! 5 lucky winners will get US$1,000 worth of
credits on GameMaki.com
! 1 lucky winner will get a free white-label
mobile app powered by GameMaki worth
US$10,000
! No Twitter!? Dropping a mail to
[email protected] gets you one chance!
@keizng
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