MARRIOTT XPLORGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

XPLOR• Marriott International is getting in on

the mobile-gaming business with a

new app designed to appeal to

travelers. The hotel company has

just launched Xplor, a virtual

traveling game for iOS devices that

encourages players to explore

notable landmarks in five major

cities around the globe.

XPLOR• The title has players tracking

down their missing aunt

Sophia. In order to find her,

they’ll have to solve puzzles,

talk to characters, and see the

sights in New York City, Sao

Paulo, Paris, Dubai, and Beijing.

XPLOR

• Marriott is hoping

to use Xplor to

attract young

people to its brand.

XPLOR• “Social gaming is part of our

innovation strategy to engage

customers and attract the next

generation of social, mobile

travelers and employees to

Marriott,” Marriott International

chief human resources officer David

Rodriguez said in a statement.

XPLOR• “With more than half a

billion people playing social

games globally, this is an

exciting new channel for our

company to promote travel

and engage with people.”

XPLOR• To encourage Marriott guests

to play the game (and players

to book with Marriott hotels),

the company is raffling off

100,000 Marriott reward points

to five random people who

finish the game before Nov. 25.

XPLOR• “I applaud the entrepreneurial

spirit behind this game, which

was conceived by a group of

employees from various

departments, age groups, and

levels across the company,”

Marriott International group

president David Grissen said.

XPLOR• “They observed guests playing

games to decompress between

meetings, while waiting to

board a flight, or even lounging

by the pool, and convinced us

to test a new way of engaging

with guests.”

XPLOR• Marriott is working with

developer Evviva Games to

create and run Xplor. This is

Marriott’s second social game.

The company launched My

Marriott Hotel in 2011, which is

a Facebook management-style

game.