Work it! Social Media
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INTRO
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Transcript of Work it! Social Media
INTRO
How can you create your brand?
How To Build Your Personal Brand
1. Remained focused. Avoid trying to be “everything to everyone.”
2. Layout a cohesive strategy to promote your new brand. Utilize all appropriate outlets.
3. Let your commitment to your personal brand guide your decisions in life (e.g. how you act, what you say/share, etc.).
Understanding your Existing Network
Leverage Facebook Friends in Your Job Search
How To Motivate People to be Your Ambassadors
How To Motivate People to be Your Ambassadors
How To Motivate People to be Your Ambassadors
Notify your Existing Contacts That you’re Looking for a Job
Broadening Your Network
Follow-up after Event
Targeting Companies
Research Companies by Location
Make a List of Top 15-25 Companies
Find the Right Contacts at the Companies
Use Existing Contacts to Connect to Prospective Employers
Stay Active on Social Media
Share Content
Stay Active + Reinforce Brand
Expert Positioning
Recap of Tonight’s Presentation
1. Leverage Network
2. Motivate Your Ambassadors
3. Create/Share Amazing Content
4. Drive to Content
5. Notify Contacts
Recap of Tonight’s Presentation
6. Constantly Broaden Network
7. Follow Up After Events
8. Target Companies
9. Shadow Prospects
10. Stay Active
AJ Gerritson, Founding Partner
451 Marketing21 School Street, 3rd FloorBoston, MA 02108
617-259-1605 x 204
www.451marketing.com
www.451heat.com
www.Linkedin.com/in/ajgerritson
@ajgerritson
