WordPress SEO or Its all about the organization for Organic results.
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WordPress SEO or It’s all about the organization for Organic results
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Transcript of WordPress SEO or Its all about the organization for Organic results.
WordPress SEOor
It’s all about the organizationfor
Organic results
organic seo
• Finding diamonds• Standing out• Being different
panda rules
• Summer 2011• Google Panda• We are family• Connected• Interesting• Involved• Useful
norms
Source: Google’s Summer 2011 Benchmarking Newsletter
SEO and WordPress
what are you working towards?
• Know your goal• Research• What do they type?• Keyword tool• Alexa• Competitor analysis
hand holds
• URL keyword focused if possible
• Copy written for your goals
content is king
• Create• Distribute• Share• Comment
wordpress SEO
• Best in class• Light weight• Easy to configure• Updated regularly
taxonomy
• Map it out• Identify primary• Supporting branches• Categories
– One per post• Tags as modifiers
– Not contained in post titles
all ins• Title
– page– file media library
• Text• Tags
– alt– post– H2, H3
• Page• Subheads• Descriptions
other considerations
• Inbound links• Pingbacks• Bold• Cross site links as on-
page navigation• No “click this link”
rather, “click for map to our location”
author, author
• Google Profile– rel=”author” and
rel=”me”• Best writer about this is
Joost de Valk aka Yoasthttp://yoast.com/wordpress-rel-author-rel-me/
be social• Important
– Google– Bing
• Channels– Facebook– Twitter– Google+– SlideShare– Flickr– Bookmarks– Reddit
questions?
References:– WordPress.org– Yoast– Google Webmaster Tools SEO Guide
photo creditsSome images are iStock purchases. Some are from Flickr creative commons attribution
license area. • Squirrel -- http://www.flickr.com/photos/johne777/• Target – stock.xchng http://www.sxc.hu/photo/1078183• Rock climbing --
http://www.flickr.com/photos/alexindigo/2571641539/sizes/z/in/photostream/ • BurgerKing King – General Tom’s Blog
http://generaltom.blogspot.com/2011/03/burger-king-kings-reign-ends.html • Panda -- http://www.flickr.com/photos/pagedooley/• Gossipy ladies -- http://www.flickr.com/photos/kamshots/• Diamond in matrix attributed to the Smithsonian Institution
http://academic.emporia.edu/abersusa/go340/students/flax/matrix • Chain -- http://www.flickr.com/photos/botheredbybees/
