WordPress Multisite at the

University of Washington

Mindy Messenger

Content Strategist

Marketing & Communications Web Team

Twitter: @messemi

Content strategy is...“Planning for the creation, delivery, and governance of useful, usable content.” - Kristina Halvorson

“Using ‘words and data to create unambiguous content that supports meaningful, interactive experiences.’”- Rachel Lovinger

“Getting the right content to the right user at the right time.”- Kevin P. Nichols

Our core theme

Goal: Branded, one-size-fits-most theme for the UW

conservationbiology.uw.educonservationbiology.uw.edu

uw.edu/uaauw.edu/uaa

Blogroll shortcode

Goal: Display blog posts on standard pages

uw.edu/ceremonyuw.edu/ceremony

uw.edu/uaauw.edu/uaa

10uw.edu/uaauw.edu/uaa

Pagelets

Goal: Add independent text widgets on certain pages

uw.edu/imauw.edu/ima

uw.edu/imauw.edu/ima

14 PageletsPagelets

15 PageletsPagelets

Page Builder by Site Origin

Goal: Increase layout flexibility for general theme

Remember this site?Remember this site?

And this one?And this one?

19Page BuilderPage Builder

conservationbiology.uw.educonservationbiology.uw.edu

uw.edu/uaauw.edu/uaa

• Go easy on the plugins and scripts

• Limit user ability to add scripts, iFrames & plugins

• Train users and document everything

• Solve content issues before adding features

Guiding principles

Find our code & theme on GitHub:

github.com/uweb

Web Team blog:

uw.edu/marketing/web

Resources

Thank you!