Expanding Your Online Presence with WordPress Multisite
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Transcript of Expanding Your Online Presence with WordPress Multisite
EXPANDIN
G YOUR O
NLINE
PRESENCE W
ITH
WORDPRES
S MULT
ISIT
E
WORDCAMP
ATL 2
012
DA
VI D
CA
RR
OL L &
AD
AM
WE
AR
T
ABOUT THE PRESENTERS
David Carroll
• Software Geek• Father• WordPress Background• Showered Today• @CreativeDC• Co-Founder/Developer Guy for
WebSocial.ly
ABOUT THE PRESENTERS
Adam Weart
• Designer• Father• WordPress Background• Wears pants, sometimes • @AdamWeart• Co-Founder/Creative Guy for
WebSocial.ly
YOUR ONLINE PRESENCE
WordPress is a Powerful Tool for Establishing Your Online Presence
• Online Branding• Destination Point for Online Marketing• Information Gateway for your Niche Service• Connect with New and Existing Customers• Establish Credibility
BRIEF HISTORY
WordPress Standard
(core code base)
WordPress Multisite
(separate code base)
WORDPRESS 3.0: STANDARD + MULTISITE
WordPress 3.0(shared code)
WORDPRESS STANDARD ( INDIVIDUAL INSTALLS )
Site 1 Site 2 Site 3 Site 4
Site 5 Site 6 Site 7 Site 8
WORDPRESS 3.0: MULTISITE NETWORK
Single Installation
COMPARING DOMAINS
Standard and Multisite Domains:
MULTISITE NETWORK SITESSub Domains / Sub Folders:
MULTISITE NETWORK SITESMapped Domains:
ENABLING MULTISITE
wp-config.php
define('WP_ALLOW_MULTISITE', true);
CONFIGURING MULTISITE
http://wordpress.org/extend/plugins/wordpress-mu-domain-mapping/
WHO USES WORDPRESS MULTISITE?
• WordPress.com• BestBuy• AJC Blogs• Tosh-O• Wall Street Journal Blog• Mozilla Blogs• WebSocial.ly
WORDPRESS.COM
BESTBUY.COM
AJC BLOGS
TOSH.O
WSJ LAW BLOG
MOZILLA BLOG
WEBSOCIAL.LY
MULTISITE GOTCHAS
• Beware of the shared themes.
• Beware of plugins not developed with Multisite in mind.
• Beware of issues with SSL for individual sites required for mapped domains on shared hosting.
HOSTING ADVANTAGES
• Update Once (Plugins / Themes / WordPress Core)
• Centrally Manage Users (Community and Core Members)
• Single Sign on for Various Sites
• Quickly Create New Sites (without setting up new WP installs)
MARKETING ADVANTAGES
• Create an Inbound Links SEO Strategy
• Content Syndication
• Shared Community Across Websites
WORDPRESS 3.0: MULTISITE NETWORK
Manage Similar Sites
WORDPRESS 3.0: MULTISITE NETWORK
Manage Completely Different Sites
Questions?