Word of Mouth Retail
-
Upload
brandon-mitchell -
Category
Retail
-
view
80 -
download
6
Transcript of Word of Mouth Retail
Retail Customer Advocacy Program
The amount that is spent annually by retailers for digital ads
$17 Billion
Sources: Gartner, Forester, Adage
14%
Sources: Nielsen
The percentage of people that trust ads & brands
77%
Sources: Nielsen
The percentage of consumers who are more likely to buy a
product when learning about it from friends or family
The New Word of MouthConvert retailer’s existing customers into brand
and product advocates
Sources: Marketingprofs.com
By simply giving customers discounts to promote their purchases via social media
Sources: Huffington Post
How do we do this
Retailers create promotions & choose the discount to give to
customers once purchase is shared.
Our technology recognizes when promotional items are
purchased
Discounts are paid in cash only after purchase is promoted through service
to social media
All transaction, promotion, and shopper data is recorded on the
Swapsidy dashboard.
Market Size
US Retail Chains
1.1MRetail Chains
$329B
Coupons Distributed in US
Sources: Gartner. Forester, SproutLoud* Swapsidy pivoting to focus solely on retail
Business Model
$.25 Cents + 25% of Cash Back
One Time Setup Fee also applied for each Receipt Printer
VisionGoogle for Retail
Item Level Transactions + Consumers
Vendor/Product Loyalty Programs
Virtual Gift Cards
Shopper Data & Intelligence
WOM Marketing Platform Inventory Management & Intelligence
Mobile Coupons
Transaction Level API
Digital Receipt Services
Team
Advisors/Mentors
Brandon MitchellCo-Founder
2nd Start up, Boeing
David HerreraCo-Founder
Chevron, Boeing
Quantrell SanfordNCR, GM
Kris WoodsDivX, SRS Labs, Ulead
Ric GraySales
Rick KellyMarket Research
Charles HudsonMentor/ VC @ Softtech
Ted ColbertMentor/ CIO @ Boeing